Mohammad Ali Siahsarani Kojuri
Abstract
the current research is of a mixed type, descriptive-analytical, and in the form of cross-sectional studies. In the first step of the research, through in-depth semi-structured interviews, the indicators influencing the return of tourists to the Inche Barun border market were identified and classified, ...
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the current research is of a mixed type, descriptive-analytical, and in the form of cross-sectional studies. In the first step of the research, through in-depth semi-structured interviews, the indicators influencing the return of tourists to the Inche Barun border market were identified and classified, and in the second step, a conceptual research model was designed and the influence-dependence matrix was extracted using interpretive structural modeling. . The statistical population of the research included customers, travelers, business owners in the Border market Inche Barun, and experts and academic specialists who, to extract codes and discover indicators affecting the return of tourists, using a random sampling method until reaching theoretical saturation, a total of 21 interviews. carried out and implemented in MAXQDA20 software and analyzed using the content analysis method. The results showed that the conceptual model of tourist return can lead to an increase in the return rate of tourists.
Faeze sadat Mirfakhraddini
Abstract
Most people emphasize that the content of the program matches the needs of the tourism industry. In this regard, the purpose of this study is to investigate the needs of the tourism labor market in Iran and analyze the gap in the quality of higher education from the point of view of the stakeholders ...
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Most people emphasize that the content of the program matches the needs of the tourism industry. In this regard, the purpose of this study is to investigate the needs of the tourism labor market in Iran and analyze the gap in the quality of higher education from the point of view of the stakeholders of tourism in the government, non-government and private sectors, so that appropriate planning can be done for the education sector in this field. He did the improvement of its manpower.Conclusion and suggestions: The stakeholders of the industry suggest strengthening the skills of the graduates in sales, collaboration and networking and creative experience design. The teachers of this field should also have a closer cooperation with the tourism industry sector to actively find the needs, revise the educational content and use a more practical approach.
Seyed Mostafa Kazemi; Laleh Salehi; Feyzallah Monavvarifard
Abstract
Responsible tourism has been identified as an effective strategy for achieving sustainable development goals, reducing poverty, and improving the quality of life for residents in rural areas. However, the different aspects of responsible tourism may not have uniform effects on different aspects of quality ...
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Responsible tourism has been identified as an effective strategy for achieving sustainable development goals, reducing poverty, and improving the quality of life for residents in rural areas. However, the different aspects of responsible tourism may not have uniform effects on different aspects of quality of life, which has been a topic receiving limited attention in previous research. Therefore, the present study aims to investigate how the various dimensions of responsible tourism affect different aspects of the quality of life of residents in tourist destinations in the rural areas of Khorramabad County, with a sample size of 20,750. A sample size of 254 individuals was determined using power analysis for linear regression with three independent variables. Data collection was carried out using a researcher-made questionnaire. The findings revealed that the three dimensions of responsible tourism have different effects on various aspects of the quality of life of residents in tourism destinations.
ali alaie; Hakimeh Niki Esfahlan; Hoseyn Bodaghi Khajehnobar
Abstract
The aim of the current research was to present a positive mental image model with an emphasis on digital technology in the field of tourism in Ardabil province. This research was fundamental, exploratory and qualitative. The statistical community included all the experts, university professors of management ...
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The aim of the current research was to present a positive mental image model with an emphasis on digital technology in the field of tourism in Ardabil province. This research was fundamental, exploratory and qualitative. The statistical community included all the experts, university professors of management and tourism, and experts in the field of tourism in Ardabil province, according to the available and targeted sample, 35 people were selected as a sample. Data analysis was done with the three-round Delphi method (idea generation, reduction of items, and final verification of the model) and were analyzed and ranked using the Kendall Schmidt correlation coefficient. The results of the research showed that the final model of positive mental image with emphasis on digital technology in the field of tourism in Ardabil province includes 23 indicators and 3 dimensions of semantic image (8 indicators), physical image (7 indicators) and social image (8 indicators).
Leila Faal Dastgerdi; Gholamhosein Moradi; Habib Ansari Samani
Abstract
The tourism industry is one of the greatest sources of economic growth. To demonstrate the importance of tourism and convert it into monetary value, it is necessary to value tourist attractions using appropriate methods. In this study, the recreational value of Chaghakhor wetland in Chaharmahal and Bakhtiari ...
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The tourism industry is one of the greatest sources of economic growth. To demonstrate the importance of tourism and convert it into monetary value, it is necessary to value tourist attractions using appropriate methods. In this study, the recreational value of Chaghakhor wetland in Chaharmahal and Bakhtiari province of Iran was estimated using the contingent valuation method, and the factors affecting the willingness to pay were investigated using the logit model. The sample size was determined based on Cochran's method, and then the data were collected using questionnaires and face-to-face interviews. The results showed that the variables "income", "occupation", "season", "the main purpose of visit" and "maximum suggested amount" have a significant impact on willingness to pay. Furthermore, the average monthly willingness to pay is 30,000 Tomans and the annual recreational value of the wetland is 1,956,521 Tomans per hectare, which indicates the high importance of the wetland for visitors.
mitra yarahmadi; hamdollah sojasi qedari; Hamid Shayan; siamak seyfi
Abstract
When stakeholders have different perceptions and goals regarding tourism development, conflicts can arise among them in various areas. This study focuses on examining the issue of conflicts among tourism stakeholders using a combined methodological approach: meta-synthesis, and a multi-criteria decision-making ...
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When stakeholders have different perceptions and goals regarding tourism development, conflicts can arise among them in various areas. This study focuses on examining the issue of conflicts among tourism stakeholders using a combined methodological approach: meta-synthesis, and a multi-criteria decision-making model to comprehensively identify existing conflicts, identify the causes of conflicts in tourist destinations, explain the types of conflicts, and prioritize conflicts. Analyzing 37 existing studies, 30 conflict parameters were identified using in meta-synthesis method and based on the opinions of 15 tourism experts prioritization was performed with fuzzy Delphi method. The results show that parameters such as hindering the development of tourist activities due to environmental regulations, unfair distribution of tourism benefits, and disagreement in allocating incentives and financial rewards to stakeholders are the most important areas of conflict among tourism stakeholders, with conflicting interests and violation of the rights and interests of others being the most important causes.
Ali Asghar Mobasheri; moslem bagheri; zahra moaven; Fatemeh Shekari
Abstract
The present study was implemented with the aim of modeling the factors affecting the development of food tourism. This research is developmental in terms of its purpose and it is a qualitative research which is done by meta-synthesis method. The statistical population is made up of previous studies. ...
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The present study was implemented with the aim of modeling the factors affecting the development of food tourism. This research is developmental in terms of its purpose and it is a qualitative research which is done by meta-synthesis method. The statistical population is made up of previous studies. According to access to the full text and review of the title, abstract and content, 45 sources were selected. Thematic analysis was used to analyze the collected data and the intra-subject agreement method was used to control the quality of the analysis. findings were categorized in the form of 6 main themes, i.e. contextual factors, factors related to marketing and sales, factors related to human resources, infrastructural factors, intervening factors, and executive interventions. The results can increase managers' knowledge and provide practical guidelines for managers, planners and policy makers of food tourism development at different national and regional levels.
Roohallah Noori; Mohammad Mehrabioun; saba parsaei
Abstract
This research is a systematic literature review of previous articles in order to identify the applications of virtual, augmented and mixed reality in tourist attractions and their benefits for tourists and service providers. A systematic search conducted using the academic databases of Web Science and ...
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This research is a systematic literature review of previous articles in order to identify the applications of virtual, augmented and mixed reality in tourist attractions and their benefits for tourists and service providers. A systematic search conducted using the academic databases of Web Science and Google Scholar. 140 articles were obtained, and after a filtering process, 62 of them were selected. 13 area of applications were found, which were classified into 8 groups as follows: Marketing, Reconstruction, Virtual tour of non-visitable attractions , Preserving intangible heritage and sensitive or decaying attractions, Increasing the attractiveness of attractions by creating a sense of presence or visual appeal, Navigation, Education with the help of virtual reality, Storytelling or Gamification, Displaying additional information or 3D models of attractions. This research helps DMOs and attractions managers to get a better understanding of these technologies and their applications.
Ali Saffari Darberazi; reza derakhshan; Morteza Bazrafshan; Ahmad Hajimoradi,
Abstract
The purpose of this research is to design a model for creating entrepreneurial attitudes among tourism students at universities in Yazd . The statistical population of this research includes two groups: tourism experts and tourism students from universities in Yazd province. To collect data, a questionnaire ...
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The purpose of this research is to design a model for creating entrepreneurial attitudes among tourism students at universities in Yazd . The statistical population of this research includes two groups: tourism experts and tourism students from universities in Yazd province. To collect data, a questionnaire was used. Using the Interpretive Structural Modeling approach with the participation of 14 tourism experts, a pairwise comparison questionnaire was completed among the identified factors. Then, to fit the obtained model, the Structural Equation Modeling approach and Smart PLS software were used, The results of research showed that market opportunity has a positive and significant effect on a favorable business environment. Additionally, a favorable business environment has a positive and significant impact on government support, organizational and management ability, and entrepreneurial culture. Finally, factors such as experience and knowledge, entrepreneurial spirit, and collaboration and networking were influential on the power of creativity and innovation.
Reza Heydari; Mohammad Keshtidar; Seyed Morteza Azimzadeh; Mahdi Talebpour; Haywantee Our staff Ramkissoon
Abstract
This research aimed to identify and rank the factors influencing the development of creative tourism based on sports heritage. The study utilized a structural-interpretive method, with library studies, interviews, and questionnaires serving as data collection tools. The results identified 13 key factors, ...
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This research aimed to identify and rank the factors influencing the development of creative tourism based on sports heritage. The study utilized a structural-interpretive method, with library studies, interviews, and questionnaires serving as data collection tools. The results identified 13 key factors, which were classified into six levels. Environmental factors and tourist attractions were ranked at the first level. The second level included social and cultural factors, infrastructure, international interactions, and marketing. Technology, education, and research were placed at the third level, while the economic factor stood alone at the fourth level. Management and human resources were positioned at the fifth level, and finally, political, legal, and governance factors were assigned to the sixth level. The model revealed that despite being at the lowest level, political, legal, and governance factors are of paramount importance in the development of creative tourism and should be considered the top priority in development efforts.
shabnam galehdar; shadi galehdar; enayat mirzaei; Mandana Masoudi
Abstract
Khorramabad has always been of interest to tourists due to its natural and historical attractions, but weakness in tourism infrastructure is one of the significant obstacles to the development of the industry. This study was conducted to identify key drivers that are effective in the development of tourism ...
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Khorramabad has always been of interest to tourists due to its natural and historical attractions, but weakness in tourism infrastructure is one of the significant obstacles to the development of the industry. This study was conducted to identify key drivers that are effective in the development of tourism of Khorramabad, with an emphasis on tourism infrastructure. The research indicators were collected with interviews from experts and specialists in the field of tourism. The statistical research community consisted of 19 people. The technique of cross-sectional effects analysis in software, Micmac, was used to analyze information. The results of the study were extracted from 19 key factors, 7 key drivers, which showed that the most influential impact on the development of tourism infrastructure in Khorramabad city is related to the key drivers of specialized management, skilled manpower training, private sector, tourism tours, security, new methods of advertising, and cultural-educational events, respectively.
Sahar Bastani; Mehrdad Hosseini Shakib; Abbas Khamseh
Abstract
Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a ...
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Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a service innovation model in the health tourism industry, focusing on the post-corona era. The study employed a mixed-methods approach, utilizing thematic analysis to identify key factors influencing service innovation in the health tourism industry, particularly in the post-corona era. Subsequently, through the Delphi method and quantitative analysis using structural equation modeling with the SMART PLS software, specific factors were identified and validated. The findings revealed 46 indicators across 6 dimensions in order of importance, including Sensitivity and Cultural Diversity in Health Tourism, Patient-Centered Services, Technological Innovations, Post-Corona Safety Measures, Regulatory Framework, and Environmentally Responsible Initiatives in Health Tourism.
Nastaran Nasiri; Reza Moradpour
Abstract
As a key component of ecotourism, ecolodges play a crucial role in achieving its objectives. This research aims to investigate the impact of the architecture of ecolodges on tourists' satisfaction and loyalty in North Khorasan province. Employing a survey and correlation strategy with a quantitative ...
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As a key component of ecotourism, ecolodges play a crucial role in achieving its objectives. This research aims to investigate the impact of the architecture of ecolodges on tourists' satisfaction and loyalty in North Khorasan province. Employing a survey and correlation strategy with a quantitative approach, this study examines a population of ecotourists in North Khorasan, with a sample size of 128. The findings reveal that the median values for all variables were significantly lower than the expected median, highlighting a gap between tourists' experiences and their expectations. Furthermore, all architectural elements and features of the accommodations, except one variable, showed a significant positive relationship with satisfaction, desire to return, and desire to recommend the accommodations to others. Women reported significantly lower average scores for some variables compared to men. Moreover, the average scores varied significantly across different education levels and travel types.
Mohammad Najjarzadeh; Mahboobeh Khoshakhlagh Jahanbahan; Farid Najipour
Abstract
The current era has witnessed remarkable advancements due to the rapid development of virtual reality (VR) and augmented reality (AR) technologies. These technologies hold immense promise for continuous growth in the tourism sector. However, in Iran, there has been less attention paid to the application ...
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The current era has witnessed remarkable advancements due to the rapid development of virtual reality (VR) and augmented reality (AR) technologies. These technologies hold immense promise for continuous growth in the tourism sector. However, in Iran, there has been less attention paid to the application of this phenomenon in the field of tourism. The lack of previous research in this field prompted an investigation into the current position of interactive digital storytelling in the travel and tourism industry to motivate tourists. This research is applied in terms of its purpose and descriptive-analytical in terms of data collection and analysis. T Exploratory factor analysis was used to analyze the data. The results indicate that there is a causal relationship between the elements of digital storytelling and travel motivation, and that digital storytelling through interactive digital media has a positive impact on motivating tourists to travel.
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