Tourism planning
shaghayegh parhizgar; Ali Zangiabadi
Abstract
In the era of intercity competition, city branding has become increasingly important as a strategic approach for attracting target audiences. The present study conducts a structural analysis of indicators influencing city branding in enhancing urban image and attracting targeted audiences, including ...
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In the era of intercity competition, city branding has become increasingly important as a strategic approach for attracting target audiences. The present study conducts a structural analysis of indicators influencing city branding in enhancing urban image and attracting targeted audiences, including specific international and domestic tourists. The research population consisted of 20 experts in tourism, urban management, and city marketing, selected purposively. Data were collected using a Likert-scale questionnaire and analyzed using MICMAC software to examine both direct and indirect relationships among 19 indicators. For enriched spatial analysis, two neighborhoods, being Narmak (with historical-traditional identity) and Elm-o-Sanat (with scientific-innovative functions), were selected as case studies. The findings indicated that leverage variables, such as institutional management coherence, the vitality of the creative economy, and advertising campaigns, have the greatest potential to generate effective changes in the urban branding system. Additionally, physical infrastructure and urban symbols (e.g., the richness and quality of historical heritage and public spaces) played a fundamental role in consolidating the city brand. The results of this study serve as a basis for policymaking to strengthen local brand positioning and attract specific target audiences.
Sustainable development of tourism
mohammad mohammadipoor; Gholamreza Kazemian; Hossein Aslipour; Esmaeil Ghaderi
Abstract
Despite extensive research on the related yet distinct fields of “tourism governance” and “tourism policy implementation,” the existing literature continues to exhibit three major limitations: the absence of systematic analysis of the dynamic interaction of these two areas, insufficient ...
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Despite extensive research on the related yet distinct fields of “tourism governance” and “tourism policy implementation,” the existing literature continues to exhibit three major limitations: the absence of systematic analysis of the dynamic interaction of these two areas, insufficient attention to the role of discourse in shaping implementation processes, and the lack of an integrated framework for explaining institutional and discursive dimensions. in response to these gaps, this study proposes the combined research domain of “governance for tourism policy implementation through a discursive institutional approach”. The study examines this domain through a systematic literature review and the analysis of 22 selected studies published between 2015-2024. The research findings mainly identify four main dimensions: 1) Who dimension: government and private actors play a central role and public, NGO, and professional actors play a complementary role; 2) Why dimension, which indicates a transition from purely economic approaches to interactive paradigms and sustainable development; 3) What dimension, which emphasizes the need for a balance between economic, social, and cultural goals; and 4) How dimension, in which participatory, economic, and structural tools act as the main drivers and cultural and legal tools as reinforcers; also, the participatory approach as the dominant governance model for tourism policy implementation, when combined with integrated management mechanisms and appropriate legal frameworks, can lead to increased sustainability and coherence of policies. By combining the four-dimensional knowledge model and the discursive institutional approach, the research’s conceptual framework not only fills gaps in the research literature but also provides an analytical tool for evaluating and improving governance systems for tourism policy implementation at different levels.
Tourism planning
Mojtaba Javdan; Nilofar Abaspoor; Fateme Soltan Taghizade
Abstract
sustainable nature-based recreation experiences by bridging the knowledge gap between experience design and sustainability theory to address unsustainable and irresponsible trends. The research design follows a review approach combining a systematic literature review and scientometric analysis. The statistical ...
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sustainable nature-based recreation experiences by bridging the knowledge gap between experience design and sustainability theory to address unsustainable and irresponsible trends. The research design follows a review approach combining a systematic literature review and scientometric analysis. The statistical population consists of 94 articles obtained from the Scopus and Web of Science databases between 2008 and 2025, screened according to the PRISMA procedure. Data analysis was performed using VOSviewer and MAXQDA software.The scientometric findings indicate that publications began emerging in 2008 and have reached their peak over the past five years. Furthermore, experience design, sustainable tourism, nature-based tourism, and satisfaction have formed the core keywords and thematic clusters. Key findings from the systematic literature review include the introduction of a proposed framework for designing sustainable experiences comprising antecedents (individual and destination drivers), process (value co-creation, interactive learning, environmental commitment, personalized experience, and innovation), and outcomes (meaningful visitor experiences and destination sustainability). The results show that value co-creation enhances local ecosystem sustainability, supports the creation of meaningful and memorable experiences, and addresses practical gaps in responsible management and sustainable behavior.The value and originality of this study lie in presenting, for the first time, a system-based, structural framework for designing sustainable nature-based recreation experiences, grounded in three key drivers being, antecedents, process, and outcomes, and their associated categories.
Tourism planning
fatemeh azizi
Abstract
With the growth of the aging population, increasing attention to the health-related aspects of tourism has become essential. This study aimed to analyze the knowledge structure of senior tourism with an emphasis on health components, using a mixed quantitative-qualitative approach through bibliometric ...
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With the growth of the aging population, increasing attention to the health-related aspects of tourism has become essential. This study aimed to analyze the knowledge structure of senior tourism with an emphasis on health components, using a mixed quantitative-qualitative approach through bibliometric analysis and Total Interpretive Structural Modeling (TISM). Based on 270 Scopus-indexed articles (1979–2024), the quantitative phase employed co-citation and keyword co-occurrence analyses to identify key concepts and trends, while the qualitative phase modeled causal relationships. Results revealed three main conceptual clusters: mobility, green spaces, and health crises, alongside a shift in research focus toward mental health, medical tourism, and digital interaction. The conceptual model highlighted the central role of senior and medical tourism in promoting active aging through subjective well-being and quality of life. These findings provide a foundation for developing health-oriented policies and effective tourism interventions to enhance elderly well-being.
Sustainable development of tourism
yavar babaei; Shiva Khajeyi
Abstract
The study investigated the role of social responsibility in shaping the green behavior of hotel employees in four- and five-star hotels in Tabriz. Utilizing a positivist, quantitative approach, data was collected from 216 managers and employees selected via cluster sampling. Analysis using structural ...
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The study investigated the role of social responsibility in shaping the green behavior of hotel employees in four- and five-star hotels in Tabriz. Utilizing a positivist, quantitative approach, data was collected from 216 managers and employees selected via cluster sampling. Analysis using structural equation modeling and Amos software revealed that employees’ social responsibility and environmental concern significantly influence their green behavior. However, the effect of supporting sustainable tourism on green behavior was not confirmed. The study also found significant effect of social responsibility on environmental concern and support for sustainable tourism, as well as the significant effect of environmental concern on support for sustainable tourism.
Tourism planning
maryam seyednazari; Hossein Kuhestani; Fatemeh Kazemiyeh; Ghader Dashti
Abstract
This study aims to identify and explain the implementation stages of rural tourism marketing in Iran. Given the importance of tourism in improving rural economic and social conditions, the research offers a practical framework to enhance marketing processes. An exploratory mixed-method approach was employed. ...
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This study aims to identify and explain the implementation stages of rural tourism marketing in Iran. Given the importance of tourism in improving rural economic and social conditions, the research offers a practical framework to enhance marketing processes. An exploratory mixed-method approach was employed. In the first phase, 25 semi-structured interviews with tourism experts were conducted and analyzed using qualitative content analysis via MAXQDA. In the second phase, the fuzzy Delphi method was used with 10 selected experts completing a closed-ended questionnaire. Data were analyzed through triangular fuzzy numbers and defuzzification. Results showed that rural tourism marketing involves 44 sub-codes and 10 main categories. The highest expert agreement was on “establishing a national credit line for domestic and international market development,” highlighting the importance of financial support. The lowest agreement was on “identifying leading villagers and traders. Findings stress the need for a structured, phased strategy and enhanced stakeholder collaboration.
Tourism planning
Davood Jamini; Farhad Javan; Ramin Atashbahar
Abstract
The main goal of the present research is to conduct an applied study on the use of machine learning algorithms as a subset of artificial intelligence and to compare their performance in locating eco-camps for tourism, which was conducted as a case study in the Shamshir tourism sample area. In order to ...
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The main goal of the present research is to conduct an applied study on the use of machine learning algorithms as a subset of artificial intelligence and to compare their performance in locating eco-camps for tourism, which was conducted as a case study in the Shamshir tourism sample area. In order to achieve the main goal of the research, ten criteria (altitude, slope, slope direction, distance from the fault, angle of solar radiation, distance from the waste landfill, land use, distance from the river, distance from the road, and distance from the village and facilities) were used. The required data was extracted from various sources such as satellite images, OSM site, and digital elevation models, and initial data processing was performed in Arc GIS Pro software. Two algorithms, RF and GTB, and GIS software were used to analyze the data. The overall results of the research indicate the remarkable accuracy.
Sociology of tourism
Marzieh Moradi; Abolhasan Hosseini; Mohammad Safari
Abstract
This study aims to systematically analyze customer journey models in digital tourism using the conceptual approach of the “Paradigm Funnel.” This framework distinguishes between different levels of knowledge, from empirical data to fundamental concepts. Based on Boland et al.’s (2013) ...
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This study aims to systematically analyze customer journey models in digital tourism using the conceptual approach of the “Paradigm Funnel.” This framework distinguishes between different levels of knowledge, from empirical data to fundamental concepts. Based on Boland et al.’s (2013) systematic review method, 12 academic articles were selected and analyzed across four levels: empirical observations, analytical methods, specific theories, and core assumptions. The findings show a dominant focus on empirical data and methods, with limited attention to theoretical foundations. The lack of independent review studies underscores the need for more comprehensive research. Digital technologies and online interactions play a key role in shaping customer decision-making models and offer opportunities for future studies in areas such as artificial intelligence, augmented reality, and big data. By identifying research gaps and proposing future directions, this study contributes to the development of digital marketing strategies and the design of enhanced customer experiences in tourism.
Tourism planning
seyedali naghavi; ghasem zarei; Mohammad Bashokouh Ajirlou; Naser Seifollahi
Abstract
The present study was conducted with the aim of presenting an innovative and forward-looking model to explain and predict the role of Phygital Marketing in the development of shopping tourism in Iran's free zones. The present research method was mixed, applied, and descriptive-analytical. In the qualitative ...
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The present study was conducted with the aim of presenting an innovative and forward-looking model to explain and predict the role of Phygital Marketing in the development of shopping tourism in Iran's free zones. The present research method was mixed, applied, and descriptive-analytical. In the qualitative part, the main and subthemes of shopping tourism development were collected through semi-structured interviews with university professors, managers, and experts in free zones using the snowball method and examined with content analysis. In the quantitative part, a questionnaire was distributed among experts using the judgmental method. The factors identified were prioritized using the Fuzzy Delphi, scenarios were developed using the Taguchi experimental design, and finally the desired scenario was simulated using system dynamics modeling and factor-based modeling. The simulation results showed that by applying the desired scenario, the rate of shopping tourism development in Iran's free zones will increase by 86 percent.
tourism management
Ghazaleh Soltani; ameneh khadivar; neda paravian
Abstract
With the expansion of the internet and the emergence of social media, airlines are increasingly using these platforms to engage with customers. Twitter, as one of the most popular microblogging platforms, plays a key role in communication between airlines and passengers. This study aims to analyze sentiments ...
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With the expansion of the internet and the emergence of social media, airlines are increasingly using these platforms to engage with customers. Twitter, as one of the most popular microblogging platforms, plays a key role in communication between airlines and passengers. This study aims to analyze sentiments and topics related to Iranian airlines on Twitter, based on 2,876 English tweets collected between April 2008 and March 2024 using Playwright. After preprocessing and interpreting 230 emojis with artificial intelligence, sentiment labeling was performed using both lexicon-based and machine learning approaches (RoBERTa model). Among the five evaluated algorithms, logistic regression with the lexicon-based method achieved the best performance, with an F-score of 0/81. Incorporating emoji information significantly improved model accuracy. Topic modeling with LDA revealed that “safety” was the primary concern of users. These findings can contribute to optimizing the communication and service strategies of Iranian airlines.
