Document Type : Research Paper

Authors

• yavar babaei ¹
• Shiva Khajeyi ²

¹ 1. Assistant Professor, Department of Management, Faculty of Economics and Management, Tabriz University, Tabriz, Iran

² Graduated in Tourism, Faculty of Management and Economics, Tabriz University, Tabriz, Iran.

Abstract

This study investigated the role of social responsibility on the green behavior of hotel employees among 4 and 5 star hotels in Tabriz. The research approach is based on positivism and has been conducted quantitatively. The statistical population of the study is managers and employees of 4 and 5 star hotels in Tabriz, of which 216 people were selected as samples using cluster sampling. A standard questionnaire was used to collect data, and the structural equation modeling and Amos software were used to analyze the research data. The results of the study showed that social responsibility and environmental concern of employees are effective on their green behavior. However, the effect of supporting sustainable tourism on green behavior was not confirmed. Another result of the study is the significant effect of social responsibility and environmental concern on supporting sustainable tourism.

Keywords

• Social responsibility
• support for sustainable tourism
• green behavior
• environmental concerns
• Tabriz city

Main Subjects

• Sustainable development of tourism