Tourism Management Studies

Role of Hotel Social Responsibility in the Green Behavior of Staff: The Case of 4- and 5-Star Hotels in Tabriz

Document Type : Research Paper

Authors

yavar babaei 1
Shiva Khajeyi 2

1 1. Assistant Professor, Department of Management, Faculty of Economics and Management, Tabriz University, Tabriz, Iran

2 Graduated in Tourism, Faculty of Management and Economics, Tabriz University, Tabriz, Iran.

https://doi.org/10.22054/tms.2025.88163.3107
Abstract
The study investigated the role of social responsibility in shaping the green behavior of hotel employees in four- and five-star hotels in Tabriz. Utilizing a positivist, quantitative approach, data was collected from 216 managers and employees selected via cluster sampling. Analysis using structural equation modeling and Amos software revealed that employees’ social responsibility and environmental concern significantly influence their green behavior. However, the effect of supporting sustainable tourism on green behavior was not confirmed. The study also found significant effect of social responsibility on environmental concern and support for sustainable tourism, as well as the significant effect of environmental concern on support for sustainable tourism.

Keywords

Social responsibility
support for sustainable tourism
green behavior
environmental concerns
Tabriz city
Subjects
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