Document Type : Research Paper
Authors
Payame Noor University
Abstract
The present study aims to design and elucidate an antifragility pattern for cultural creative industries (CCIs), with a specific focus on Iranian eco-lodges. This research was conducted within an exploratory qualitative framework, employing a Grounded Theory strategy and gathering data through semi-structured interviews. The research population comprised eco-lodge managers and entrepreneurs with at least three years of experience. Purposive and snowball sampling techniques were utilized, resulting in 12 interviews across 8 provinces, continuing until theoretical saturation was achieved. Data analysis was performed through three stages of open, axial, and selective coding using MAXQDA software (version 2024). Initial validation of relationships was conducted via the "quantitative content analysis" technique and Pearson correlation. Based on the qualitative analysis, 35 theoretical hypotheses were proposed. The final model revealed that Iranian eco-lodges, by relying cultural and intellectual capital in response to environmental turbulence, develop antifragility capabilities and achieve sustainability.
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