Document Type : Research Paper
Authors
1 , Professor, Department of Business Administration, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran
2 Department of Business Management, Faculty of Social Sciences, University of mohaghegh ardabili, Ardabil,iran
Abstract
This study aims to identify emerging tourism types, key trends, and novel concepts related to the development of Iran's tourism market, particularly after the pandemic. The research adopts a qualitative, interpretive-inductive approach based on a systematic literature review covering the period from 2014 to 2025. Keyword searches were conducted in reputable databases such as Scopus and Web of Science, complemented by AI-based semantic searches. Out of 11,032 articles, after screening, 53 articles were selected using the SPAR-4-SLR scientific framework and coded thematically. Findings revealed that emerging tourism types include sustainable and environmental tourism, digital-smart tourism, health and medical tourism, cultural-religious tourism, experiential tourism, niche and thematic tourism, innovative community-based tourism, and geo-tourism. Important trends identified include digitalization, increased attention to health, domestic tourism, bleisure tourism, slow tourism, spiritual tourism, and co-creation. Accordingly, the development of Iran’s tourism market requires acceptance and adaptation to these emerging types and trends.
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