Document Type : Research Paper
Authors
1 Associate Professor, Tourism Faculty, Semnan University
2 M.Sc. in Tourism Management Faculty of Tourism, Semnan University, Semnan, Iran
Abstract
This study was conducted to elucidate the role of creative tourism dimensions in shaping tourists’ transformative experiences. Within the theoretical framework, active participation, authenticity of experience, personal development, and social interaction were considered as key components of creative tourism to examine how they influence tourists’ individual transformative processes. The research is applied in purpose and descriptive–analytical in method. Data were collected through a survey using a researcher-designed questionnaire administered to tourists. The statistical population consisted of tourists visiting Mazandaran with creative motivations, and convenience sampling was employed. The collected data were analyzed using confirmatory factor analysis to investigate the relationships between variables.The findings revealed that creative tourism plays a significant role in shaping transformative experiences, with all four dimensions contributing to enhancing various aspects of these experiences.
Keywords
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