نوع مقاله : مقاله پژوهشی
نویسنده
استادیار گروه علوم مدیریت، دانشکده مدیریت، دانشگاه یزد، یزد، ایران
چکیده
اغلب افراد تاکید میکنند که محتوای برنامه با نیازهای صنعت گردشگری مطابقت دارد. در این راستا هدف این مطالعه بررسی نیازهای بازار کار گردشگری در ایران و تجزیه و تحلیل شکاف کیفیت آموزش عالی از دیدگاه ذینفعان گردشگری در بخش های دولتی، غیردولتی و خصوصی است تا از این طریق بتوان برنامهریزی مناسبی برای بخش آموزش در این حوزه و بهسازی نیروی انسانی آن، انجام داد. بررسی پیشینه تحقیق و نظرسنجی از متخصصان و خبرگان صنعت به عنوان روش گردآوری داده ها انتخاب و داده ها با استفاده از ﻣﺎﺗﺮﻳﺲ اﻫﻤﻴﺖـﻋﻤﻠﻜﺮد، تحلیل و شکاف ها شناسایی، دﺳﺘﻪبندیﺷﺪه است.
ذینفعان صنعت تقویت مهارت های دانشآموختگان در فروش، همکاری و شبکه سازی و طراحی تجربه خلاق را پیشنهاد می کنند. مدرسان این حوزه نیز باید با بخش صنعت گردشگری همکاری نزدیکتری داشته باشند تا به طور فعال نیازها را بیابند، محتوای آموزشی را بازنگری کرده و از رویکرد عملیتر استفاده کنند.
کلیدواژهها
موضوعات
عنوان مقاله [English]
Analyzing Gaps related to Higher Education in Iran's Tourism Industry
نویسنده [English]
- Faeze sadat Mirfakhraddini
Assistant Professor, Department of Management Sciences, Yazd University, Yazd, Iran
چکیده [English]
Most people emphasize that the content of the program matches the needs of the tourism industry. In this regard, the purpose of this study is to investigate the needs of the tourism labor market in Iran and analyze the gap in the quality of higher education from the point of view of the stakeholders of tourism in the government, non-government and private sectors, so that appropriate planning can be done for the education sector in this field. He did the improvement of its manpower.
Conclusion and suggestions: The stakeholders of the industry suggest strengthening the skills of the graduates in sales, collaboration and networking and creative experience design. The teachers of this field should also have a closer cooperation with the tourism industry sector to actively find the needs, revise the educational content and use a more practical approach.
کلیدواژهها [English]
- Human Resource Improvement
- Human Resources Training Planning
- Skill Gap
- Higher Education
- Tourism Labor Market
- حیدریچیانه، رحیم، نصراللهزاده، ذکیه، عبدالهی، مهدی (1391). تحلیلی بر نظام آموزش عالی گردشگری در ایران مبتنی بر مدل سوات.برنامهریزی و توسعه گردشگری، (1)1، 152 –
- ضیایی، محمود، سعیدی، علیاصغر، تراباحمدی، مژگان (1391). جایگاه گردشگری در نظام آموزش عالی ایران.فصلنامه مطالعات مدیریت گردشگری، 7(17)، 86 –DOI :20.1001.1.23223294.1391.7.17.3.5
- مهرعلیزاده، یداله (1396). گردشگری و آموزش عالی ایران: تعامل یا تقابل.فصلنامه علمی آموزش محیطزیست و توسعه پایدار، (3)5، 52 – DOI: 20.1001.1.23223057.1396.5.3.3.6
- یمنیدوزی سرخابی، محمد (1389). برنامهریزی توسعه آموزشی عالی. انتشارات سمت. تهران.
- Abduvakhabova U. Yu. (2020) Education in tourism industry-challenges and opportunities. IJLER, 6 (0). doi:10.21070/ijler.2020.V6.472
- Ahmad, S. Z. (2015). Entrepreneurship education in tourism and hospitality programs. Journal of Hospitality & Tourism Education, 27 (1), 20-29. DOI:1080/10963758.2014.998764
- Budhi Septyandi, Ch., Adiwarna Prawira M. F. (2023). A Review of sustainable tourism curriculum on higher education. Journal of Tourism Sustainability, 2 (2), 51-60. DOI: 10.35313/jtospolban.v2i2.37
- Cinque, M. (2016). Lost in translation, soft skills development in European countries. Tuning Journal for Higher Education, 3 (2), 389-427. https://doi.org/10.18543/tjhe-3(2)-2016pp389-427
- Cole, D., & Tibby, M. (2013). Defining and developing your approach to employability. Higher Education Academy. Downloaded fromhttps://www.heacademy.ac.uk/system/files/ resources/employability_framework.pdf
- Daniel, A. D., Costa, R. A., Pita, M., & Costa, C. (2017). Tourism Education: What about entrepreneurial skills? Journal of Hospitality and Tourism Management, 30, 65–72. https://doi.org/10.1016/j.jhtm.2017.01.002
- Dimian, C. G., Begu, L. S., & Jablonsky, J. (2017). Unemployment and labour market mismatch in the European Union Countries. Zbornik Radova Ekonomskog Fakultet au Rijeci, 35 (1), pp. 13-44. doi: 10.18045/zbefri.2017.1.13
- Fidgeon, P. R. (2010). Tourism education and curriculum design: A time for consolidation and review? Tourism Management, 31, pp. 699–723. https://doi.org/10.1016/j.tourman.2010.05.019
- Hsu, C. H.C, Xiao, H., & Chen, N. (2017). Hospitality and Tourism Education Research from 2005 to 2014. International Journal of Contemporary Hospitality Management, 29(1), pp. 141-160. DOI:1108/IJCHM-09-2015-0450
- Hung, K., Li, X., Pan, B. & Petrick, J. F. (2024). Knowledge transfer in tourism education: A case of tourism marketing. Journal of Travel & Tourism Marketing. pp. 1-33. doi:10.3390/su12052014
- Hyasat, A. S. (2022). Examining tourism and hospitality curriculum based on the business employers' needs. African Journal of Hospitality, Tourism and Leisure, 11(1), pp. 60–70. https://doi.org/10.46222/ajhtl.19770720.211
- Jaber, H. M., and Marzuki, A. (2019). Improving awareness of tourism education among students in intermediate and secondary schools in the Kingdom of Saudi Arabia: Experts’ social studies curricula point of view. International Transaction Journal of Engineering Management and Applied Sciences and Technologies, 10(3), pp. 351–359. DOI: 10.14456/ITJEMAST.
- Kim, J. H. & Jeong, M. (2018) Research on hospitality and tourism education: Now and future. Tourism management Perspectives, 25, pp. 119-122. DOI:1016/j.tmp.2017.11.025
- Kimeto, J. (2023). Tertiary tourism education Quality Model for predicting tourism destination service quality in Kenya. The Kenya Journal of Technical And Vocational Education and Training, 6, pp. 78-90. https://www.tveta.go.ke/wp-content/uploads/2023/09/Revised-Version-3-KJ-TVET-6-MAY.pdf
- Ladkin, A., Mooney, S., Solnet, D., Baum, T., Robinson, R. & Yan, H. (2023). A review of research into tourism work and employment: Launching the annals of tourism research curated collection on tourism work and employment. Annals of Tourism Research 100. pp. 437-450. https://doi.org/10.1016/j.annals.2023.103554
- Lewis, C. A. (2015). Rethinking caribbean tourism education. In C. H. C. (Eds. Sheldon, P. J. & Hsu (Eds.), Tourism Social Science Series (Vol. 21, pp. 81–97). Emerald Publishing. DOI:1108/S1571-504320150000021004
- Lillo-Bañuls, A., & Casado-Díaz, J. M. (2015). Exploring the relationship between educational mismatch, earnings and job satisfaction in the tourism industry. Current Issues in Tourism, 18(4), pp. 361-375. DOI:1080/13683500.2014.915796
- Lourenço, F., & Jayawarna, D. (2011). Enterprise education: The effect of creativity on training outcomes. International Journal of Entrepreneurial Behaviour & Research, 17 (3), 224-244. DOI:1108/13552551111130691
- Mayaka, M. A. & Akama, J. (2015). Challenges for the tourism, hospitality and events higher education curricula in Sub-Saharan Africa. In Dredge, D., Airey, D. & Gross, M. (Eds.), Routledge Handbook of Tourism and Hospitality (pp. 72–98). Routledge.
- Mekinc, J., Gorenak, M. Ladkin, A., & Turnšek, M. (2023). Educational and training imperatives for future tourism competencies: The case of Slovenia. Human Systems Management, 42 (5), pp. 499-514. DOI:3233/HSM-220056
- Mungai, M. , Kieti, D. M. & Cheloti-Mapelu I. (2021), The tourism education and the tourism industry Imbalances: A review of skills, curriculum proponents and the way forward, European Journal of Hospitality and Tourism Research 9(3), pp. 14-26. DOI:10.52006/main. v5i1.464
- Perman, L., & Mikinac, K. (2014). Effectiveness of education processes in tourism and hospitality in the Republic of Croatia. In tourism and hospitality industry 2014 Congress Proceedings: Trends in tourism and hospitality industry. University of Rijeka.
- Putra, F. K., Saepudin & Utami, N. G. (2022). Preferred competencies for tourism and hospitality graduates: Evidence from Longitudinal Tracer Studies. Jornal of Technical Education and Training. 14(3), pp. 94-104 DOI: https://doi.org/10.30880/jtet.2022.14.03.009
- Raymond, K. S. C., & Choi, T. (2020). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: A comparison of business and leisure travelers. Tourism Management Journal, 21 (4): 363-377. DOI:1016/S0261-5177(99)00070-9
- Regalado-Pezua, O., & Montoya Bayardo, M. A. (2012). Higher education in tourism and the real needs of the Labour Market: The case of the city of guadalajara, Mexico. International Journal of Hospitality & Tourism Systems, 5 (1), 27-34.
- Shen, H., Luo, J. M., & Lam, C. F. (2015). Evaluating the quality of hospitality and Tourism education in vocational institute in China. International Journal of Marketing Studies, 7(3), 12–18. https://doi.org/10.5539/ijms.v7n3p12
- Sobhani, A. (2012), blogfa: http://www.gorganpooyesh.blogfa.com
- Stacey, J. (2015). Supporting quality jobs in tourism. OECD Tourism Papers, 2015/02, OECD http://dx.doi.org/10.1787/5js4rv0g7szr-en
- Tsitskaria, E., Goudas, M., Tsalouchou, E., & Michalopoulou, M. (2017). Employers` expectations of the employability skills needed in the sport and recreation environment. Journal of Hospitality, Leisure, Sports & Tourism Education, 20, pp. 1-9. DOI:1016/j.jhlste.2016.11.002
- Veliverronena, L. & Grīnfelde, I. (2018). Higher education in tourism from the perspective of the latvian tourism industry. Proceedings of the International Scientific Conference. Volume 1, pp. 580-589. DOI:17770/sie2018vol1.3253
- Wang, F., Ji, F. & Wu, B. (2023). How does virtual tourism involvement impact the social education effect of cultural heritage?. Journal of Destination Marketing & Management, Volume 28, pp. 8-14. https://doi.org/10.1016/j.jdmm.2023.
- Wilks, D., & Hemsworth, K. (2012). Soft Skills as Key Competencies in Hospitality Higher Education: Matching Demand and Supply. Tourism & Management Studies, 7, pp. 131-139.
- Wong, M. S., Hideki, N., & George, P. (2011). “The use of importance performance analysis (IPA) in evaluating Japan's E-government Services”. Journal of Theoretical and Applied Electronic Commerce Research, 6(2), pp. 17-30. DOI:4067/S0718-18762011000200003
- Yusoff, Y. M., Nejati, M., Kee, D. M. H., & Amran, A. (2020). Linking green human resource management practices to environmental performance in hotel industry. Global Business Review, 21(3), pp. 663–680. https://doi.org/10.1177/0972150918779294