فصلنامه مطالعات مدیریت گردشگری

ارزیابی و تبیین معیارهای احداث دهکده میراث در محوطه‌های میراث جهانی (مطالعه موردی: مجموعه تاریخی شهرستان فیروزآباد)

نوع مقاله : مقاله پژوهشی

نویسندگان

پدرام فرهادی 1
محمد حسن زال 2
نازنین تبریزی 3

1 کارشناسی ‌ارشد مدیریت جهانگردی، دانشکده میراث‌فرهنگی، صنایع‌دستی و گردشگری، دانشگاه مازندران، بابلسر، ایران

2 دانشیار گروه مدیریت جهانگردی، دانشکده میراث ‎فرهنگی، صنایع‎ دستی و گردشگری، دانشگاه مازندران، بابلسر، ایران

3 دانشیار گروه مدیریت جهانگردی، دانشکده میراث ‎فرهنگی، صنایع ‎دستی و گردشگری، دانشگاه مازندران، بابلسر، ایران

https://doi.org/10.22054/tms.2024.78321.2920
چکیده
صنعت گردشگری، ارتباط نزدیکی با فرهنگ و اقتصاد دارد که می‌تواند به بهره‌گیری از مزایای اقتصادی، اجتماعی و فرهنگی کمک کند؛ در این راستا، ایجاد دهکده میراث‌فرهنگی می‌تواند یک مکان جذاب برای نمایش فرهنگ و تاریخ یک جامعه باشد. هدف اصلی این پژوهش، ارزیابی معیارهای ایجاد دهکده میراث‌فرهنگی در محوطه جهانی فیروزآباد است. پژوهش حاضر از نوع توصیفی - تحلیلی و مبتنی بر مطالعات اسنادی و بررسی‌های میدانی مبتنی بر ابزار پرسشنامه است. جامعه فعالان حوزه گردشگری (اساتید، کارشناسان، راهنمایان گردشگری و فعالان بازاریابی گردشگری) استان فارس به‌عنوان جامعه ‌هدف و ۳۵۰ نفر به‌عنوان نمونه آماری با روش احتمالی (تصادفی ساده) انتخاب شدند. برای پردازش داده‌ها از رویکرد کمی مدل‌یابی معادلات ساختاری استفاده شد. نتایج نشان می‌دهند که معیارهای احداث ‌دهکده‌ میراث در مجموعه جهانی فیروزآباد در وضعیت مطلوبی قرار دارد، اما با مشکلاتی همچون کمبود مطالعات فراگیر و تطبیقی، مشکلات مدیریتی و برنامه‌ریزی مواجه است. زیرساخت‌ها و ملزومات صنعت گردشگری برای عملکرد بهتر دهکده میراث بسیار حیاتی هستند، اما با استانداردهای جهانی همخوانی ندارند و نیاز به سرمایه‌گذاری دارند. آموزش، افزایش آگاهی و حمایت جامعه محلی از فعالیت‌های مرتبط با دهکده میراث نسبت به منافعی که از صنعت گردشگری بهره‌مند می‌شوند، می‌تواند به تضمین حمایت عملی از این پروژه کمک کند.

کلیدواژه‌ها

دهکده میراث
میراث ملموس و ناملموس
مشارکت و حمایت جامعه محلی
مجموعه میراث جهانی فیروزآباد
موضوعات

عنوان مقاله English

Evaluation and Explanation of the Criteria for Establishing Heritage Villages in World Heritage Sites (Case Study: Historical Complex of Firouzabad County)

نویسندگان English

Pedram Faehadi 1
Mohammad Hasan Zaal 2
Nazanin Tabrizi 3
1 Master of Tourism Management, Faculty of Cultural Heritage, Handicrafts and Tourism, Mazandaran University, Babolsar, Iran
2 Associate Professor, Department of Tourism Management, Faculty of Cultural Heritage, Handicrafts and Tourism, Mazandaran University, Babolsar, Iran
3 Associate Professor, Department of Tourism Management, Faculty of Cultural Heritage, Handicrafts and Tourism, Mazandaran University, Babolsar, Iran
چکیده English

The study utilized a descriptive-analytical approach, employing documentary studies and field investigations to evaluate the criteria for establishing a cultural heritage village in the global precinct of Firozabad. A researcher-developed questionnaire was administered to 350 individuals from the local community, focusing on three critical criteria: heritage capacities, travel industry infrastructure, and community participation. Data analysis was conducted using statistical software, including SPSS and Smart PLS, incorporating descriptive statistics and inferential tests aligned with the research objectives. Given the region's rich cultural and natural attractions, The findings suggest favorable conditions for establishing a heritage village in the Firozabad global complex. However, challenges such as the need for comprehensive studies, management issues, and budget allocation need to be addressed. Additionally, the travel industry infrastructure requires improvement to meet global standards, necessitating public and private investment. Government support and community involvement are crucial for the success of heritage village initiatives, and educating the local community about the benefits of tourism can foster practical support for such projects.                                     

کلیدواژه‌ها English

heritage village
tangible and intangible heritage
local community participation and support
Firouzabad world heritage complex
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  7. Cohen, M. (2017). Sustainable Tourism and Environmental Conservation. Environmental Science Quarterly, 4(112-130).
  8. Conrad, P. J. (2020). Benefits of Tourism: Economic and Social Impacts. Tourism and Development Journal, 1(10-25).
  9. Davis, J. (2019). The Positive Effects of Tourism on Local Economies. Economic Review, 3(45-60).
  10. David van der Merwe, C., Khumalo, T., & Sebatlelo, P. (2014). 'Who is a heritage tourist?' a comparative study of Constitution Hill and the Hector Pieterson Memorial and Museum, Johannesburg, South Africa. African Journal of Hospitality, Tourism, and Leisure, 3(1), 1-13.
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  14. Fang, B., Ye, Q., & Law, R. (2016). Effect of sharing economy on tourism industry employment. Annals of Tourism Research, pp. 57, 264-267. doi:1016/j.annals.2015.11.018.
  15. Fletcher, C., Pforr, C., & Brueckner, M. (2016). Factors influencing Indigenous engagement in tourism development: An international perspective. Journal of Sustainable Tourism, 24(8-9), 1100-1120. doi:1080/09669582.2016.1173045.
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  17. Golimbert, J.-C. (2018). Cultural Exchange and Tourism: A Global Perspective. International Journal of Tourism Studies, 2(78-93).
  18. Hall, C. M. (2008). Tourism Planning: Policies, Processes, and Relationships. Pearson Education.
  19. Herrmann, G. (1977). The Iranian revival. Elsevier-Phaidon.
  20. Huff, D. L. (2015). “The World’s First Superpower: The Rise of the Sassanian Empire.” The Historian, 77(2), 208-230.
  21. Huff, D. L. (1987). Archaeology iv. Sasanian. Encyclopaedia Iranica, pp. 2, 302–308.
  22. Jamal, T., & Robinson, M. (2009, September 18). The SAGE Handbook of Tourism Studies. Journal of Sustainable Tourism, 1-16. https://sk.sagepub.com/reference/hdbk_tourism
  23. Kim, S. (2016). World Heritage Site Designation Impacts on a Historic Village: A Case Study on Residents’ Perceptions of Hahoe Village (Korea). Sustainability, 8(3), 258. doi:3390/su8030258.
  24. Leask, A., & Fyall, A. (2006). An examination of factors influencing small tourism business success: An image approach. Tourism Management, 27(5), 819-832
  25. Leiper, N. (1979). The framework of tourism: Towards a definition of tourism, tourist, and the tourist industry. Annals of Tourism Research, 6(4), 390-407. doi:1016/0160-7383(79)90003-3.
  26. Liou, Y. H., Hsu, Y. J., & Liu, Y. C. (2020). An Analysis of Community-Based Tourism Development in Taiwan: From the Perspective of the Community Capitals Framework. Sustainability, 12(15), 6094.
  27. Liu, A., & Wall, G. (2006, February). Planning tourism employment: a developing country perspective. Tourism Management, 27(1), 159-170. Doi: 1016/j.tourman.2004.08.004.
  28. Logan, W., & Reeves, K. (2009). Your Place or Mine? Learning to Read the Seductive Cultural Landscape. Journal of Travel Research, 47(2), 123-134.
  29. López-Guzmán, T., & Santa-Cruz, F. G. (2017, June). Visitors’ experiences with Intangible Cultural Heritage: a case study from Córdoba, Spain. Journal of Heritage Tourism, 12(4), 1-6. https://www.tandfonline.com/doi/full/10.1080/1743873X.2016.1195834.
  30. McKercher, B., & du Cros, H. (2003, December 1). Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management. International Journal of Contemporary Hospitality Management, 15(7). https://www.emerald.com/insight/content/doi/10.1108/09596110310496060/full/html
  31. Nagy, K. (2011). Methodology of Heritage-based Tourism Product Development - Thematic Routes as New and Special Possibilities. In Doktoranduszok Fóruma (pp. 104-110). Miskolci Egyetem Gazdaságtudományi Kar szekciókiadványa. doi:13140/2.1.2115.4086.
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  34. Richard, N. (1993). The Heritage of Persia (Bibliotheca Iranica, Band 1). USA: Mazda Pub.
  35. Richards, G. (Ed.). (2007). Cultural tourism: Global and local perspectives. Psychology Press.
  36. Richardson, D. (2016). Tourism's Role in Preserving Cultural Heritage. Heritage Management Journal, 5(200-215).
  37. Santos, V. (2015). Tourism and Diplomacy: Building Bridges through Travel. Diplomatic Relations Quarterly, 6(30-45).
  38. Smith, M. K. (2010). Issues in cultural tourism studies. Routledge.
  39. Saadat Abadi, M., & Indumati, S. (2012). Facility Level Offered to Tourists Visiting Fars Province in Iran. Journal Title, Volume (Issue), 176-183. https://www.tandfonline.com/doi/abs/10.1080/04419057.2009.9728270
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  49. World Tourism Cities Federation. (2022). One picture to understand the "World Tourism Economic Trends Report (2022)." Retrieved on September 23, 2022, from https://en.wtcf.org.cn/.
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  52. Yanes, A., Zielinski, S., Diaz Cano, M., & Kim, S. (2019). Community-Based Tourism in Developing Countries: A Framework for Policy Evaluation. Sustainability, 11(9), 2506. https://doi.org/10.3390/su11092506.
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فصلنامه مطالعات مدیریت گردشگری
دوره 19، شماره 66
تابستان 1403
صفحه 7-40

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