نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد رشته مدیریت بازاریابی، دانشگاه تهران، تهران، ایران

2 دانشجوی دکتری رشته مدیریت بازرگانی، دانشگاه تهران، تهران، ایران

3 کارشناسی ارشد رشته مدیریت صنعتی، دانشگاه تهران، تهران، ایران

چکیده

رسانه‌های اجتماعی در بسیاری از جنبه‌های گردشگری خصوصا در جستجوی اطلاعات، تصمیم‌گیری، ارتقاء گردشگری و تعامل با مشتریان نقش مهمی ایفا می‌کنند. با توجه به رشد روزافزون پژوهش‌های منتشرشده در این زمینه، هدف این پژوهش تحلیل روند انتشارات و تحلیل علم‌سنجی پژوهش‌هایی است که در زمینه رسانه‌های اجتماعی و گردشگری منشر شده اند. بدین منظور اطلاعات 1054 مقاله که در بازه 2009 تا 2020 منتشر شده‌اند، از پایگاه داده‌ای وب آو ساینس استخراج شده‌ و مورد تحلیل قرار می‌گیرند. در این تحقیق به دو سطح تحلیل پرداخته می‌شود. در سطح اول روند تحقیقات و تاثیر مقالات، نویسندگان و مجلات با استفاده از تحلیل استنادی مورد بررسی قرار می‌گیرد. در سطح دوم ساختار شبکه هم‌رخدادی کلمات و شبکه هم‌تالیفی نویسندگان، موسسات و کشورها تحلیل می‌شود. نتایج این پژوهش نشان می‌دهند که استفاده از رسانه‌های اجتماعی در بخش‌های مختلف گردشگری در سال‌های اخیر رشدی فزاینده داشته است

کلیدواژه‌ها

عنوان مقاله [English]

bibliometric analysis and visualization of published research on social media and tourism

نویسندگان [English]

  • Sara ilchi 1
  • amirsalar vanaki 2
  • mesbah seivandian 3

1 Faculty of Management, University of Tehran, Tehran, Iran

2 Faculty of Management, University of Tehran, Tehran, Iran

3 Faculty of Management, University of Tehran, Tehran, Iran

چکیده [English]

Social media plays an important role in many aspects of tourism, especially in information retrieval, decision making, tourism promotion, and customer interaction. Due to the growing number of published researches in the field of social media and tourism, the purpose of this research is to analyze the publication trend and conduct a bibliometric analysis of the research published in this field. For this purpose, the information of 1054 articles published in the Web of Science from 2009 to 2020 is analyzed. In this research, two levels of analysis are discussed. At the first level, the publication trend and the impact of authors, journals, and articles are examined. At the second level, the structure of co-occurrence network of keywords and co-authorship network of authors, institutions, and countries are analyzed. The results of this study show that the use of social media in various sectors of tourism has increased in recent years.

کلیدواژه‌ها [English]

  • bibliometric analysis
  • social media
  • tourism
  • co-occurrence network
  • co-authorship network
Agichtein, E., Castillo, C., Donato, D., Gionis, A., & Mishne, G. (2008). Finding high-quality content in social media. Proceedings of the 2008 International Conference on Web Search and Data Mining, 183–194.
Akhavan Kharazyan, M., & Rikhtegaran, B. (2016). A Review of the Barriers to the Use of Social Media Technologies in the Field of Social Customer Relationship Management and Leisure Travel Services. Tourism Management Studies, 10(29), 1–19. Retrieved from https://tms.atu.ac.ir/article_3071.html
Barcelos, R. H., Dantas, D. C., & Sénécal, S. (2019). The tone of voice of tourism brands on social media: Does it matter? Tourism Management, 74, 173–189.
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261–271.
Bornmann, L., & Daniel, H. (2007). What do we know about the h index? Journal of the American Society for Information Science and Technology, 58(9), 1381–1385.
Buhalis, D. (1998). Strategic use of information technologies in the tourism industry. Tourism Management, 19(5), 409–421.
Butler, L., & Visser, M. S. (2006). Extending citation analysis to non-source items. Scientometrics, 66(2), 327–343.
Casey, D. L., & McMillan, G. S. (2008). Identifying the "invisible colleges" of the industrial & labor relations review: a bibliometric approach. ILR Review, 62(1), 126–132.
Clement, J. (2020). Number of social network users worldwide from 2010 to 2023. Retrieved from https://www.statista.com/
Correa, T., Hinsley, A. W., & De Zuniga, H. G. (2010). Who interacts on the Web?: The intersection of users' personality and social media use. Computers in Human Behavior, 26(2), 247–253.
Ćurlin, T., Jaković, B., & Miloloža, I. (2019). Twitter usage in Tourism: Literature Review. Business Systems Research Journal: International Journal of the Society for Advancing Business & Information Technology (BIT), 10(1), 102–119.
Delavar, A., Gaderi, E., & Majdi, N. (2016). The Role of Social Networks in the Development of Electronic Tourism Marketing in Iran. Tourism Management Studies, 9(28), 1–16. Retrieved from https://tms.atu.ac.ir/article_2426.html
Ding, Y. (2011). Scientific collaboration and endorsement: Network analysis of co-authorship and citation networks. Journal of Informetrics, 5(1), 187–203.
Dolan, R., Seo, Y., & Kemper, J. (2019). Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management, 73, 35–45. https://doi.org/10.1016/j.tourman.2019.01.017
Fatanti, M. N., & Suyadnya, I. W. (2015). Beyond User Gaze: How Instagram Creates Tourism Destination Brand? Procedia - Social and Behavioral Sciences, 211, 1089–1095. https://doi.org/10.1016/j.sbspro.2015.11.145
Fazeli varzaneh, M., Ghorbi, A., & Bahmani, M. (2020). The study of status of scientific products of Iran in the field of Tourism between 1998-2017. Tourism Management Studies, 15(51), 79–110. https://doi.org/10.22054/tms.2020.30752.1891
Freeman, L. C. (1978). Centrality in social networks conceptual clarification. Social Networks, 1(3), 215–239.
Fuchs, C. (2017). Social media: A critical introduction. Sage.
Garant, A. (2017). Social media competitive analysis and text mining: a case study in digital marketing in the hospitality industry.
Glänzel, W., & Schubert, A. (2004). Analysing scientific networks through co-authorship. In Handbook of quantitative science and technology research (pp. 257–276). Springer.
Hammersley, M. (2001). On'systematic'reviews of research literatures: a'narrative'response to Evans & Benefield. British Educational Research Journal, 27(5), 543–554.
Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current Issues in Tourism, 16(3), 211–239.
Hosseini, M. R., Martek, I., Zavadskas, E. K., Aibinu, A. A., Arashpour, M., & Chileshe, N. (2018). Critical evaluation of off-site construction research: A Scientometric analysis. Automation in Construction, 87, 235–247.
Houston, J. B., Hawthorne, J., Perreault, M. F., Park, E. H., Goldstein Hode, M., Halliwell, M. R., … McElderry, J. A. (2015). Social media and disasters: a functional framework for social media use in disaster planning, response, and research. Disasters, 39(1), 1–22.
Hu, F., Li, Z., Yang, C., & Jiang, Y. (2019). A graph-based approach to detecting tourist movement patterns using social media data. Cartography and Geographic Information Science, 46(4), 368–382.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27–41.
Kim, S.-E., Lee, K. Y., Shin, S. Il, & Yang, S.-B. (2017). Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo. Information & Management, 54(6), 687–702.
Kiráľová, A., & Pavlíčeka, A. (2015). Development of Social Media Strategies in Tourism Destination. Procedia - Social and Behavioral Sciences, 175, 358–366. https://doi.org/10.1016/j.sbspro.2015.01.1211
Law, R., Buhalis, D., & Cobanoglu, C. (2014). Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management.
Leung, D., Law, R., Van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30(1–2), 3–22.
Liu, Z., & Park, S. (2015). What makes a useful online review? Implication for travel product websites. Tourism Management, 47, 140–151. https://doi.org/https://doi.org/10.1016/j.tourman.2014.09.020
Markoulli, M. P., Lee, C. I. S. G., Byington, E., & Felps, W. A. (2017). Mapping Human Resource Management: Reviewing the field and charting future directions. Human Resource Management Review, 27(3), 367–396.
Martínez, M. A., Cobo, M. J., Herrera, M., & Herrera-Viedma, E. (2015). Analyzing the scientific evolution of social work using science mapping. Research on Social Work Practice, 25(2), 257–277.
Marwick, A. E., & Boyd, D. (2014). Networked privacy: How teenagers negotiate context in social media. New Media & Society, 16(7), 1051–1067.
McCreary, A., Seekamp, E., Davenport, M., & Smith, J. W. (2020). Exploring qualitative applications of social media data for place-based assessments in destination planning. Current Issues in Tourism, 23(1), 82–98.
McKercher, B., Shoval, N., Ng, E., & Birenboim, A. (2012). First and repeat visitor behaviour: GPS tracking and GIS analysis in Hong Kong. Tourism Geographies, 14(1), 147–161.
Meho, L. I., & Yang, K. (2007). Impact of data sources on citation counts and rankings of LIS faculty: Web of Science versus Scopus and Google Scholar. Journal of the American Society for Information Science and Technology, 58(13), 2105–2125.
Merigó, J. M., Gil-Lafuente, A. M., & Yager, R. R. (2015). An overview of fuzzy research with bibliometric indicators. Applied Soft Computing, 27, 420–433.
Mohammadi, M. (2017). Destination Tourism Services Suppliers Attitude toward the Role of Social Media in Tourism Destination Marketing in the City of Ramsar. Journal of Tourism Planning and Development, 5(19), 75–93. https://doi.org/10.22080/jtpd.2017.1431
Mok, C., Sparks, B., & Kadampully, J. (2013). Service quality management in hospitality, tourism, and leisure. Routledge.
Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46–54. https://doi.org/https://doi.org/10.1016/j.tourman.2014.01.012
Nesi de Mello, L. T., Trintin-Rodrigues, V., & Andretta, I. (2019). Relation between social skills and life satisfaction by adolescents and use of applications for communication. Quaderns de Psicologia, 21(1), 1463.
Nezakati, H., Amidi, A., Jusoh, Y. Y., Moghadas, S., Aziz, Y. A., & Sohrabinezhadtalemi, R. (2015). Review of social media potential on knowledge sharing and collaboration in tourism industry. Procedia-Social and Behavioral Sciences, 172, 120–125.
Olawumi, T. O., & Chan, D. W. M. (2018). A scientometric review of global research on sustainability and sustainable development. Journal of Cleaner Production, 183, 231–250.
Parra-López, E., Bulchand-Gidumal, J., Gutiérrez-Taño, D., & Díaz-Armas, R. (2011). Intentions to use social media in organizing and taking vacation trips. Computers in Human Behavior, 27(2), 640–654. https://doi.org/https://doi.org/10.1016/j.chb.2010.05.022
Punjaisri, K., & Wilson, A. (2017). The role of internal branding in the delivery of employee brand promise. In Advances in corporate branding (pp. 91–108). Springer.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189–214.
Sedighi, M. (2016). Application of word co-occurrence analysis method in mapping of the scientific fields (case study: the field of Informetrics). Library Review, 65(1/2), 52–64.
Sotiriadis, M. D., & Van Zyl, C. (2013). Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists. Electronic Commerce Research, 13(1), 103–124.
Stieglitz, S., & Dang-Xuan, L. (2013). Emotions and information diffusion in social media—sentiment of microblogs and sharing behavior. Journal of Management Information Systems, 29(4), 217–248.
Su, H.-N., & Lee, P.-C. (2010). Mapping knowledge structure by keyword co-occurrence: a first look at journal papers in Technology Foresight. Scientometrics, 85(1), 65–79.
Su, L., Stepchenkova, S., & Kirilenko, A. P. (2019). Online public response to a service failure incident: Implications for crisis communications. Tourism Management, 73, 1–12. https://doi.org/10.1016/j.tourman.2019.01.011
Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford University Press.
van Eck, N. J., & Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523–538. https://doi.org/10.1007/s11192-009-0146-3
van Nunen, K., Li, J., Reniers, G., & Ponnet, K. (2018). Bibliometric analysis of safety culture research. Safety Science, 108, 248–258.
Wood, S. A., Guerry, A. D., Silver, J. M., & Lacayo, M. (2013). Using social media to quantify nature-based tourism and recreation. Scientific Reports, 3, 2976.
Wuni, I. Y., Shen, G. Q. P., & Osei-Kyei, R. (2019). Scientometric review of global research trends on green buildings in construction journals from 1992 to 2018. Energy and Buildings.
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188. https://doi.org/https://doi.org/10.1016/j.tourman.2009.02.016
Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the Internet. Journal of Retailing and Consumer Services, 22, 244–249. https://doi.org/https://doi.org/10.1016/j.jretconser.2014.08.005
Ziaei, M. (2020). Illustrating the Scientific Co- Authorship Network in Geotourism Research. Journal of Tourism Planning and Development, 9(33), 27–46. https://doi.org/10.22080/jtpd.2020.18256.3234