نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار گروه مدیریت جهانگردی دانشگاه علامه طباطبایی
2 کارشناس ارشد مدیریت جهانگردی دانشگاه علامه طباطبایی
چکیده
چکیده
گردشگری مبتنی بر موسیقی تلفیقی از دو تفریح جذاب است که در سراسر دنیا طرفداران بسیاری دارد.
امروزه اکثر کشورهای توسعه یافته پیوند عمیقی بین گردشگری و موسیقی ایجاد کردهاند. ایران نیز با دارا
بودن تنوع قومیتی، مستعد توسعهی جشنوارههای موسیقی محلی میباشد، از آن جمله میتوان به موسیقی
محلی جذاب منطقهی آذربایجان(عاشیقلر) اشاره کردکه میتواند به عنوان یک محصول جدید گردشگری
نقش موثری را در جذب گردشگران بالقوه ایفا کند. هدف این مقاله بررسی نقش جشنوارههای موسیقی
محلی در توسعهی گردشگری منطقهای میباشد. در پژوهش حاضر اقدام به جمعآوری اطلاعات در
چارچوب موضوع مقاله از طریق توزیع پرسشنامه بین جامعهی آماری که حاضرین در هشتمین جشنوارهی
موسیقی نواحی بودند، به طور در دسترس و به تعداد 120 نفر صورت گرفت. که پس از جمعآوری 99
مورد قابل استفاده بودند. در نهایت بر پایهی مفاهیم مطرح شده یک مدل مفهومی ارائه شده است. در این
یک نمونه ای t و آزمون (CFA) تحقیق برای تایید روایی مدل و پاسخ به فرضیات از تحلیل عاملی تاییدی
استفاده شده است. نتایج حاکی از آن است که جشنوارههای SPSS و LISREL بوسیلهی نرمافزارهای
موسیقی محلی قابلیت توسعهی گردشگری را دارند و همینطور توسعهی گردشگری نیز باعث حفظ و
پویایی موسیقی محلی میشود.
کلیدواژه‌ها
عنوان مقاله [English]
Customers' typology in medical tourism
نویسندگان [English]
- Abolfazl Tajzadeh Namin 1
- Zhaleh Hashemzadeh 2
چکیده [English]
The role of local music festivals in tourism developing;
From the perspective of the potential tourists:
Case study; local music of Azerbaijan region
(Ashighlar)
Abolfazl Tajzadeh Namin 0F∗
Zhaleh Hashemzadeh1F∗∗
Abstract
Musical tourism is a combination of two interesting recreation that
have a lot of favor around the world. Today in many of developed
countries have recognized high potential of music in attracting of
tourists. Iran is a country with ancient civilization and culture, and
wide variety of tribes that everyone has its own special culture identity
that provides an opportunity for developing of folk music tourism. For
instance region of Azerbaijan is located in north west of Iran that this
region besides of many kind of natural and cultural attractions has an
interesting local music called Ashighlar that it can be as a new cultural
product. This research is tried to evaluate the role of folklore music
festivals as a strategic marketing tool in a specific destination in order
to attract tourist and develop the local tourism. In the present paper,
the data are collected via questionnaires distributed among potential
tourists presented in 8th National folk Music Festival held from 19th
to 21st May 2013 at Vahdat Hall in Tehran. 120 questionnaires
distributed between the people who were present during performance
of Azerbaijan folklore music (Ashighlar) at festival in three days, 99
questionnaires were usable after collecting. Eventually in base of
above conceptions a conceptual model was designed. This article for
validity of model and responding to hypothesizes used Confirmatory
Factor Analysis and one sample T test by using LISREL and SPSS
soft wares. The results suggest that music festivals have ability in
attracting of tourist and development of local tourism as well
development of tourism causes conservation, revival and sustainability
of folk music.
Keywords: cultural tourism, musical tourism, folk music, Ashighlar
∗ Associate Professor , Allameh Tabataba’i University, Tehran, Iran.
Tajzadehnamin@yahoo.com
∗∗ Assistant Professor, Department of Management, Qom University, Qom, Iran
Submitted: 2014/9/5 Accepted: 2015/2/6
کلیدواژه‌ها [English]
- Medical Tourism
- Tourism life cycle
- Loyalty
- Medical tourism segmentation
978- موسیقی سنتی جزیره قشم"صص 965
هفته نامه تعطیلات ن وشماره 68 شماره صفحه 12
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