elahe kahdouei; farzam Farzan; mahbobe abedi samakosh
Abstract
Desert sports are an emerging tourism product and their expansion can play an important role in economic and cultural growth and development according to the climatic conditions of the country. The purpose of the current research was to identify the obstacles to the expansion of desert sports as a tourism ...
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Desert sports are an emerging tourism product and their expansion can play an important role in economic and cultural growth and development according to the climatic conditions of the country. The purpose of the current research was to identify the obstacles to the expansion of desert sports as a tourism opportunity. The research method was a qualitative type of foundation data and the research tool was a semi-structured interview. The research community included experts in the field of sports tourism, including professors, desert tour managers, and desert researchers. Sampling method was done in the form of snowball and the determination of the sample volume was based on the principle of theoretical saturation. Findings from 20 interviews were analyzed using open, central and selective coding.
faeze sadat mirfakhraddini; Fatemeh Azizi
Abstract
In recent years, more than half of the employees of tourism industry are women. The aim of this study is to identify the financial indicators that affect the financial performance of women in the tourism industry. At first, using the literature review, the indicators were examined. Next, a preliminary ...
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In recent years, more than half of the employees of tourism industry are women. The aim of this study is to identify the financial indicators that affect the financial performance of women in the tourism industry. At first, using the literature review, the indicators were examined. Next, a preliminary model of the relationships between the indicators was drawn, and then SmartPLS3 software was used to fit the structural system. The statistical population of this study consists of a number of experts, managers and women working in the tourism, and data was collected from a total of 65 people. The results indicate that experience and financial literacy lead to the improvement and promotion of women's financial behavior, while financial behavior has a direct effect on financial resilience and ultimately helps to improve the financial performance of tourism enterprises.
Faezeh Asadian Ardakani
Abstract
Increasing tourist satisfaction is a key challenge in the tourism industry. In recent years, the application of artificial intelligence to address this challenge has attracted significant attention, leading to a surge in related research. This study analyzes existing literature using a bibliometric approach ...
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Increasing tourist satisfaction is a key challenge in the tourism industry. In recent years, the application of artificial intelligence to address this challenge has attracted significant attention, leading to a surge in related research. This study analyzes existing literature using a bibliometric approach to map the scientific landscape, identify emerging trends, and suggest future research directions. After applying appropriate search strategies and screening criteria, 499 articles were retrieved from Scopus and analyzed using the Bibliometrix package in R. The findings highlight that sentiment analysis and review of tourists' online feedback, especially through natural language processing tools, are crucial for understanding customer needs and enhancing satisfaction. Machine learning algorithms identifying behavioral patterns and predicting future demands significantly improve tourist experiences. Additionally, electronic word-of-mouth, as an emerging concept, directly impacts tourist satisfaction.
Leila Mirghadr; mehdi basouli; Manouchehr Jahanian
Abstract
Museums are an important part of the tourism industry and the potential to create and enhance the well-being of their visitors, the aim of the present study is to design a conceptual model for promoting the well-being of tourists in museums and identify the components and factors that affect it. For ...
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Museums are an important part of the tourism industry and the potential to create and enhance the well-being of their visitors, the aim of the present study is to design a conceptual model for promoting the well-being of tourists in museums and identify the components and factors that affect it. For this purpose, library studies were used to collect data, and 14 experts in the fields of museums, tourism, and psychology were interviewed semi-structuredly using the snowball sampling method. The research data were coded in the form of a qualitative content analysis method with an inductive approach and with the help of MaxQDA 2020 software. The findings indicate that intrapersonal factors, extrapersonal factors, overall experience with a focus on the flow experience and mindfulness are the most fundamental components in the formation of a conceptual model of promoting a sense of well-being of tourists in museum.
Bahman Khodapanah; Fariba Mesri Eisalo; Vali Nemati; Mojtaba Babaei
Abstract
This study aims to design a framework for circular tourism development in Ardabil Province using a content analysis approach. To achieve this, in-depth semi-structured interviews were conducted with 19 tourism experts. Data analysis and coding yielded 229 open codes, which were categorized into 26 axial ...
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This study aims to design a framework for circular tourism development in Ardabil Province using a content analysis approach. To achieve this, in-depth semi-structured interviews were conducted with 19 tourism experts. Data analysis and coding yielded 229 open codes, which were categorized into 26 axial codes. Furthermore, 10 selective codes were identified, including sustainable management of local resources, strengthening local culture and heritage, reutilization and ecological coexistence, waste management and crisis conditions, empowerment and local participation, strengthening the local economy and entrepreneurship, enhancing local solidarity and public awareness, innovation and creative management, autonomy and process improvement, and diversification and local incentives.As a pioneering study in circular tourism, this research provides a conceptual framework for developing this tourism model in Ardabil Province. The study concludes with practical recommendations to facilitate the implementation of circular tourism and promote sustainable regional development.
Vali Mohammad Darini; Azin Yazdi; Yazdan Shirmohamadi; Hadi Moloudian
Abstract
Digital branding is increasingly vital in today's digital era, significantly influencing corporate growth, including in the tourism industry. This study aims to design a model for digital branding within the metaverse specifically for the tourism sector. Utilizing qualitative methods, data were collected ...
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Digital branding is increasingly vital in today's digital era, significantly influencing corporate growth, including in the tourism industry. This study aims to design a model for digital branding within the metaverse specifically for the tourism sector. Utilizing qualitative methods, data were collected through semi-structured interviews with experts in tourism and the metaverse, selected via purposive snowball sampling. Grounded theory was employed for data analysis with MAXQDA software. After achieving theoretical saturation with 15 experts, 113 subcategories, 19 categories, and 5 themes were identified. The results highlight key causal conditions such as interactions between physical and virtual environments, positive user experiences, and a trained workforce. Contextual conditions include branding strategies within the metaverse and target market infrastructure. Intervening conditions encompass influencers and customer experience management. The study outlines strategies across pre-trip, in-trip, and post-trip phases, identifying brand elements and destination-related factors as significant outcomes.
salman eivazinezhad
Abstract
this study aims to explore the resilience of eco lodge. The research population consisted of the primary owners of eco lodge in Guilan province. Twelve of these owners were selected using a non-probability sampling method based on a snowball technique. The study employed a qualitative approach and was ...
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this study aims to explore the resilience of eco lodge. The research population consisted of the primary owners of eco lodge in Guilan province. Twelve of these owners were selected using a non-probability sampling method based on a snowball technique. The study employed a qualitative approach and was data-driven. After validating the research, the results indicated that the main foundations of resilience in ecotourism can be categorized into seven dimensions: individual, capital, relationships, learning, strategic, environmental, and cultural. The factors influencing this phenomenon were identified from two perspectives: the business owners and the phenomenon itself. Following the identification of contextual and moderating factors, the main strategies related to resilience were presented in six categories: product, process, advertising, people, place, and positioning. The findings of this study can serve as Basic principles for the growth and sustainability of eco lodge within the Iranian business environment
Mohanna Nikbin; bahar beishami
Abstract
This study examines the role of personalization and customization in the transformation of Iran’s hospitality industry and analyzes managers’ perspectives on their implementation. In today’s competitive market, these strategies can enhance customer experience, increase satisfaction ...
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This study examines the role of personalization and customization in the transformation of Iran’s hospitality industry and analyzes managers’ perspectives on their implementation. In today’s competitive market, these strategies can enhance customer experience, increase satisfaction and loyalty, and create a sustainable competitive advantage. However, their implementation faces challenges such as insufficient technological infrastructure, limited employee skills, resistance to change, and financial constraints.Using a constructivist grounded theory approach, data were collected through interviews with 17 hotel industry managers and experts in Iran. Data analysis was conducted using MAXQDA software through three stages of coding.Findings indicate that personalization and customization have not been fully institutionalized in Iranian hotels. This study presents a data-driven model that provides a framework for analyzing personalization within the local context and offers practical insights for managers to enhance competitiveness and improve customer experience.
Ali Saffari Darberazi; Roya Dehghan Tezerjani; Morteza Bazrafshan; Reza Fattahi
Abstract
AbstractIn recent years, numerous environmental concerns have emerged due to rapid economic growth and development. Various companies and governments have recognized the importance of environmental sustainability for economic and social development. This study aims to investigate the role of green human ...
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AbstractIn recent years, numerous environmental concerns have emerged due to rapid economic growth and development. Various companies and governments have recognized the importance of environmental sustainability for economic and social development. This study aims to investigate the role of green human resource management (GHRM) in the relationship between top management's green commitment, green intellectual capital, and employees' environmentally friendly behavior in hotels of Yazd province. The current applied research employs a descriptive-correlational method, with data collected from 101 employees of hotels in Yazd province (from an initial sample of 160) using convenience sampling. The data were analyzed through structural equation modeling. The results demonstrated that both top management's green commitment and green intellectual capital had a significant positive impact on GHRM. This mediating variable, in turn, significantly and positively influenced employees' environmentally friendly behavior.
Amin Faal Jalali; Khadija Bozrajmehri
Abstract
Sport tourism, a key form of tourism, is an effective driver of economic development. The rural areas of northern Khorasan Razavi face economic challenges, including limited activity diversity, low income, and scarce job opportunities due to environmental constraints. However, the region is culturally ...
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Sport tourism, a key form of tourism, is an effective driver of economic development. The rural areas of northern Khorasan Razavi face economic challenges, including limited activity diversity, low income, and scarce job opportunities due to environmental constraints. However, the region is culturally rich, renowned as the birthplace of Chukht wrestling, a sport deeply rooted in local culture and ethnicity. The enthusiastic tourist response to this event highlights its potential to boost the region's economy. This study investigates the impacts of event-based sport tourism on the economic resilience of rural areas. Data were collected via questionnaires across 11 villages and analyzed using a survey-based approach, descriptive-inferential statistics, and the CODAS ranking method. Five components (Good Governance, Social Development, Microeconomic Market Efficiency, Environmental Factors, Economic Stability) were assessed, with mean scores (4.00 to 3.36) indicating positive impacts. CODAS ranking identified Rahvard (score 1.61) as the leader, followed by Barghamad and EmamVerdiKhan.
Marzieh Moradi; Abolhasan Hosseini; Mohammad Safari
Abstract
This study aims to systematically analyze customer journey models in digital tourism using the conceptual approach of the “Paradigm Funnel.” This framework distinguishes between different levels of knowledge, from empirical data to fundamental concepts. Based on Boland et al.’s (2013) ...
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This study aims to systematically analyze customer journey models in digital tourism using the conceptual approach of the “Paradigm Funnel.” This framework distinguishes between different levels of knowledge, from empirical data to fundamental concepts. Based on Boland et al.’s (2013) systematic review method, 12 academic articles were selected and analyzed across four levels: empirical observations, analytical methods, specific theories, and core assumptions. The findings show a dominant focus on empirical data and methods, with limited attention to theoretical foundations. The lack of independent review studies underscores the need for more comprehensive research. Digital technologies and online interactions play a key role in shaping customer decision-making models and offer opportunities for future studies in areas such as artificial intelligence, augmented reality, and big data. By identifying research gaps and proposing future directions, this study contributes to the development of digital marketing strategies and the design of enhanced customer experiences in tourism.
Davood Jamini; Farhad Javan; Ramin Atashbahar
Abstract
The main goal of the present research is to conduct an applied study on the use of machine learning algorithms as a subset of artificial intelligence and to compare their performance in locating eco-camps for tourism, which was conducted as a case study in the Shamshir tourism sample area. In order to ...
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The main goal of the present research is to conduct an applied study on the use of machine learning algorithms as a subset of artificial intelligence and to compare their performance in locating eco-camps for tourism, which was conducted as a case study in the Shamshir tourism sample area. In order to achieve the main goal of the research, ten criteria (altitude, slope, slope direction, distance from the fault, angle of solar radiation, distance from the waste landfill, land use, distance from the river, distance from the road, and distance from the village and facilities) were used. The required data was extracted from various sources such as satellite images, OSM site, and digital elevation models, and initial data processing was performed in Arc GIS Pro software. Two algorithms, RF and GTB, and GIS software were used to analyze the data. The overall results of the research indicate the remarkable accuracy.
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