tourism management
mitra yarahmadi; hamdollah sojasi qedari; Hamid Shayan; siamak seyfi
Abstract
Tourism is a complex system involving multiple stakeholders. When these stakeholders have different perceptions and goals regarding tourism development, conflicts can arise among them in various areas. To achieve sustainable tourism advantages for destinations and tourist satisfaction, we must identify ...
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Tourism is a complex system involving multiple stakeholders. When these stakeholders have different perceptions and goals regarding tourism development, conflicts can arise among them in various areas. To achieve sustainable tourism advantages for destinations and tourist satisfaction, we must identify the conflicts between stakeholders, their causes, and the underlying reasons. This study focuses on examining the issue of conflicts among tourism stakeholders using a combined methodological approach, meta-synthesis, and a multi-criteria decision-making model to comprehensively identify existing conflicts, identify the causes of conflicts in tourist destinations, explain the types of conflicts, and prioritize conflicts. By analyzing 37 existing studies, 30 conflict parameters were identified using the meta-synthesis method, and based on the opinions of 15 tourism experts, prioritization was performed using the fuzzy Delphi method. The results show that parameters such as hindering the development of tourist activities due to environmental regulations, unfair distribution of tourism benefits, and disagreement in allocating incentives and financial rewards to stakeholders are the most important areas of conflict among tourism stakeholders, with conflicting interests and violation of the rights and interests of others being the most important causes.
Sustainable development of tourism
Ali Asghar Mobasheri; moslem bagheri; zahra moaven; Fatemeh Shekari
Abstract
Considering the importance of developing food tourism as one of the most important and growing types in recent years, the present study was designed and implemented to model the factors affecting food tourism development. This research is developmental in terms of its purpose, and it is included in the ...
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Considering the importance of developing food tourism as one of the most important and growing types in recent years, the present study was designed and implemented to model the factors affecting food tourism development. This research is developmental in terms of its purpose, and it is included in the category of qualitative research in terms of data collection and analysis, which is done by the meta-synthesis method. According to the nature of the meta-synthesis method, the statistical population of the research is made up of previous studies related to the research topic. In the meantime, according to access the full text and review of the title, abstract, and content of the searched articles, 45 sources were selected for the research. Thematic analysis was used to analyze the collected data, and the intra-subject agreement method was used to control the quality of the analysis. As the research findings, the factors affecting the food tourism development were categorized in the form of six main themes, i.e., contextual factors, factors related to marketing and sales, factors related to human resources, infrastructural factors, intervening factors, and executive interventions. The results can increase managers' knowledge and awareness of factors affecting food tourism development and provide practical guidelines for managers, planners, and policymakers at different national and regional levels.
Information systems
Roohallah Noori; Mohammad Mehrabioun; saba parsaei
Abstract
The use of new technologies in the tourism industry has directly impacted the creation of competitive advantages for attractions and attracting more tourists. Some technological advances today are augmented, virtual, and mixed reality technologies, all called extended reality. These technologies can ...
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The use of new technologies in the tourism industry has directly impacted the creation of competitive advantages for attractions and attracting more tourists. Some technological advances today are augmented, virtual, and mixed reality technologies, all called extended reality. These technologies can significantly help marketing, the competitiveness of tourist attractions, and increase demand. This research is a systematic literature review of previous studies to identify the applications of extended reality in tourist attractions and their benefits for tourists and service providers. A systematic search was conducted using the academic databases of Web Science and Google Scholar. A total of 140 documents were obtained, and after a filtering process, 62 of them were selected. Thirteen areas of applications were found, which were classified into eight groups as follows: Marketing, Reconstruction, Virtual tour of non-visitable attractions (locations that are not open to the public or have limited access), Preserving intangible heritage and sensitive or decaying attractions, Increasing the attractiveness of attractions by creating a sense of presence or visual appeal, Navigation, Education with the help of virtual reality, Storytelling or Gamification, Displaying additional information or 3D models of attractions. This research helps destination management organizations and attractions managers better understand extended reality technologies and their applications. It can help them choose the most suitable technology for their needs and increase the return rate and profit by improving the tourists’ experience. It can also guide future researchers and developers of extended reality software in tourism.
Sociology of tourism
Mohammad Ali Siahsarani Kojuri
Abstract
This mixed-methods, exploratory, cross-sectional study design explains a conceptual model of the factors influencing tourist return to the Inche Broun border market based on a customer journey map. In the first phase, semi-structured interviews were conducted with tourists, Bazarche Merzi Inche Broun ...
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This mixed-methods, exploratory, cross-sectional study design explains a conceptual model of the factors influencing tourist return to the Inche Broun border market based on a customer journey map. In the first phase, semi-structured interviews were conducted with tourists, Bazarche Merzi Inche Broun business owners, and academic experts to identify and classify these factors. Participants (n=21) were selected using convenience sampling until theoretical saturation was reached. Interviews were analyzed using content analysis in MAXQDA20, revealing 47 contact points during the tourist journey that influenced return. These points were then grouped into eight categories based on thematic analysis. In the second phase, interpretive structural modelling was used to develop the conceptual model, and the influence-dependence matrix was generated. Subsequently, interpretive structural modelling (ISM) was applied using data from 17 questionnaires completed by experts and tourists to develop a four-level hierarchical model of factors influencing tourist return. Analysis of the influence-dependence matrix identified key drivers for enhancing return rates. Research results showed that the return of tourists to tourist destinations is a multi-dimensional and complex decision, and the decision-makers in this field should consider these factors with a holistic and comprehensive view, according to their importance.
Tourism planning
Seyed Mostafa Kazemi; Laleh Salehi; Feyzallah Monavvarifard
Abstract
Responsible tourism is an effective strategy for achieving sustainable development goals, reducing poverty, and ultimately improving the quality of life for residents in rural areas. However, the various aspects of responsible tourism may have varying effects on residents’ quality of life, a topic ...
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Responsible tourism is an effective strategy for achieving sustainable development goals, reducing poverty, and ultimately improving the quality of life for residents in rural areas. However, the various aspects of responsible tourism may have varying effects on residents’ quality of life, a topic that has received limited research attention. This study investigates the relationship between key dimensions of responsible tourism (i.e., economic, social, and environmental) and various aspects of residents’ quality of life (i.e., economy, well-being, social cohesion, and environmental satisfaction) in rural tourist destinations within Khorramabad County (population: 20,750). Power analysis using linear regression with three independent variables and an estimated power of 0.98 determined a sample size of 254 residents. The sample was selected through proportional cluster sampling from two rural districts, “Markazi” and “Papi.” Data were collected using a researcher-developed questionnaire, and its validity and reliability were confirmed using Cronbach's alpha, average variance extracted (AVE), and composite reliability. Data were analyzed using SPSS version 27 and Smart-PLS 4.01. The findings revealed that the three dimensions of responsible tourism have different effects on various aspects of residents’ quality of life in tourism destinations. Specifically, the physical quality of life was positively and significantly influenced only by the economic responsibility of tourists (γ=0.853; P-value=0.00), while the social (γ=0.027; P-value=0.49) and environmental (γ=0.090; P-value=0.07) dimensions did not have a significant impact. Ultimately, the results of the study provide an empirically controlled framework for rural development planning through the promotion of responsible tourism.
Information systems
ali alaie; Hakimeh Niki Esfahlan; Hoseyn Bodaghi Khajehnobar
Abstract
The aim of the current research was to present a positive mental image model with an emphasis on digital technology in the field of tourism in Ardabil province. This research was fundamental, exploratory and qualitative. The statistical community included all the experts, university professors of management ...
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The aim of the current research was to present a positive mental image model with an emphasis on digital technology in the field of tourism in Ardabil province. This research was fundamental, exploratory and qualitative. The statistical community included all the experts, university professors of management and tourism, and experts in the field of tourism in Ardabil province, according to the available and targeted sample, 35 people were selected as a sample. Data analysis was done with the three-round Delphi method (idea generation, reduction of items, and final verification of the model) and were analyzed and ranked using the Kendall Schmidt correlation coefficient. The results of the research showed that the final model of positive mental image with emphasis on digital technology in the field of tourism in Ardabil province includes 23 indicators and 3 dimensions of semantic image (8 indicators), physical image (7 indicators) and social image (8 indicators).
Marketing economics
Sahar Bastani; Mehrdad Hosseini Shakib; Abbas Khamseh
Abstract
Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a ...
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Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a service innovation model in the health tourism industry, focusing on the post-corona era. The study employed a mixed-methods approach, utilizing thematic analysis to identify key factors influencing service innovation in the health tourism industry, particularly in the post-corona era. Subsequently, through the Delphi method and quantitative analysis using structural equation modeling with the SMART PLS software, specific factors were identified and validated. The findings revealed 46 indicators across 6 dimensions in order of importance, including Sensitivity and Cultural Diversity in Health Tourism, Patient-Centered Services, Technological Innovations, Post-Corona Safety Measures, Regulatory Framework, and Environmentally Responsible Initiatives in Health Tourism.
Tourism planning
Reza Heydari; Mohammad Keshtidar; Seyed Morteza Azimzadeh; Mahdi Talebpour; Haywantee Our staff Ramkissoon
Abstract
This research aimed to identify and rank the factors influencing the development of creative tourism based on sports heritage. The study utilized a structural-interpretive method, with library studies, interviews, and questionnaires serving as data collection tools. The results identified 13 key factors, ...
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This research aimed to identify and rank the factors influencing the development of creative tourism based on sports heritage. The study utilized a structural-interpretive method, with library studies, interviews, and questionnaires serving as data collection tools. The results identified 13 key factors, which were classified into six levels. Environmental factors and tourist attractions were ranked at the first level. The second level included social and cultural factors, infrastructure, international interactions, and marketing. Technology, education, and research were placed at the third level, while the economic factor stood alone at the fourth level. Management and human resources were positioned at the fifth level, and finally, political, legal, and governance factors were assigned to the sixth level. The model revealed that despite being at the lowest level, political, legal, and governance factors are of paramount importance in the development of creative tourism and should be considered the top priority in development efforts.
Sustainable development of tourism
Leila Faal Dastgerdi; Gholamhosein Moradi; Habib Ansari Samani
Abstract
The tourism industry is one of the greatest sources of economic growth. To demonstrate the importance of tourism and convert it into monetary value, it is necessary to value tourist attractions using appropriate methods. In this study, the recreational value of Chaghakhor wetland in Chaharmahal and Bakhtiari ...
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The tourism industry is one of the greatest sources of economic growth. To demonstrate the importance of tourism and convert it into monetary value, it is necessary to value tourist attractions using appropriate methods. In this study, the recreational value of Chaghakhor wetland in Chaharmahal and Bakhtiari province of Iran was estimated using the contingent valuation method, and the factors affecting the willingness to pay were investigated using the logit model. The sample size was determined based on Cochran's method, and then the data were collected using questionnaires and face-to-face interviews. The results showed that the variables "income", "occupation", "season", "the main purpose of visit" and "maximum suggested amount" have a significant impact on willingness to pay. Furthermore, the average monthly willingness to pay is 30,000 Tomans and the annual recreational value of the wetland is 1,956,521 Tomans per hectare, which indicates the high importance of the wetland for visitors.
Tourism planning
Nastaran Nasiri; Reza Moradpour
Abstract
As a key component of ecotourism, ecolodges play a crucial role in achieving its objectives. This research aims to investigate the impact of the architecture of ecolodges on tourists' satisfaction and loyalty in North Khorasan province. Employing a survey and correlation strategy with a quantitative ...
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As a key component of ecotourism, ecolodges play a crucial role in achieving its objectives. This research aims to investigate the impact of the architecture of ecolodges on tourists' satisfaction and loyalty in North Khorasan province. Employing a survey and correlation strategy with a quantitative approach, this study examines a population of ecotourists in North Khorasan, with a sample size of 128. The findings reveal that the median values for all variables were significantly lower than the expected median, highlighting a gap between tourists' experiences and their expectations. Furthermore, all architectural elements and features of the accommodations, except one variable, showed a significant positive relationship with satisfaction, desire to return, and desire to recommend the accommodations to others. Women reported significantly lower average scores for some variables compared to men. Moreover, the average scores varied significantly across different education levels and travel types.
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