Document Type : Research Paper
Authors
1 PhD Student in Business Policy Management, Department of Business Management, Faculty of Management and Economics, University of Guilan, Rasht, Iran.
2 Associate Professor, Department of Business Administration, Faculty of Management and Economics, University of Guilan, Rasht, Iran
Abstract
This study aims to design a model for smart social tourism policymaking in Iran through qualitative research. Data were gathered via interviews with tourism academics and industry managers, and analyzed using grounded theory. Findings indicate that social capital, economic incentives, institutional capacity, and digital transformation are key drivers. Influencing factors include institutional frameworks, smart infrastructure, and uneven spatial development. These shape policies such as national social tourism planning, equitable spatial design, smart innovation for inclusive experiences, stronger institutions, workforce empowerment, and responsible governance. Strategic actions lead to balanced tourism opportunities, vibrant local communities, improved national tourism standing, and inclusive sustainability. The model integrates technology and social equity into policy, supporting just and sustainable tourism development. It offers a practical framework for policymakers to advance smart, socially responsible tourism in Iran, aligning innovation with inclusivity and long-term growth.
Keywords
- Tourism policymaking
- Smart social tourism
- Emerging technologies in tourism
- Sustainable regional development
- Islamic Republic of Iran
Main Subjects
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