Faeze sadat Mirfakhraddini
Abstract
Most people emphasize that the content of the program matches the needs of the tourism industry. In this regard, the purpose of this study is to investigate the needs of the tourism labor market in Iran and analyze the gap in the quality of higher education from the point of view of the stakeholders ...
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Most people emphasize that the content of the program matches the needs of the tourism industry. In this regard, the purpose of this study is to investigate the needs of the tourism labor market in Iran and analyze the gap in the quality of higher education from the point of view of the stakeholders of tourism in the government, non-government and private sectors, so that appropriate planning can be done for the education sector in this field. He did the improvement of its manpower.Conclusion and suggestions: The stakeholders of the industry suggest strengthening the skills of the graduates in sales, collaboration and networking and creative experience design. The teachers of this field should also have a closer cooperation with the tourism industry sector to actively find the needs, revise the educational content and use a more practical approach.
Leila Faal Dastgerdi; Gholamhosein Moradi; Habib Ansari Samani
Abstract
The tourism industry is one of the greatest sources of economic growth. To demonstrate the importance of tourism and convert it into monetary value, it is necessary to value tourist attractions using appropriate methods. In this study, the recreational value of Chaghakhor wetland in Chaharmahal and Bakhtiari ...
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The tourism industry is one of the greatest sources of economic growth. To demonstrate the importance of tourism and convert it into monetary value, it is necessary to value tourist attractions using appropriate methods. In this study, the recreational value of Chaghakhor wetland in Chaharmahal and Bakhtiari province of Iran was estimated using the contingent valuation method, and the factors affecting the willingness to pay were investigated using the logit model. The sample size was determined based on Cochran's method, and then the data were collected using questionnaires and face-to-face interviews. The results showed that the variables "income", "occupation", "season", "the main purpose of visit" and "maximum suggested amount" have a significant impact on willingness to pay. Furthermore, the average monthly willingness to pay is 30,000 Tomans and the annual recreational value of the wetland is 1,956,521 Tomans per hectare, which indicates the high importance of the wetland for visitors.
Ali Saffari Darberazi; reza derakhshan; Morteza Bazrafshan; Ahmad Hajimoradi,
Abstract
The purpose of this research is to design a model for creating entrepreneurial attitudes among tourism students at universities in Yazd . The statistical population of this research includes two groups: tourism experts and tourism students from universities in Yazd province. To collect data, a questionnaire ...
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The purpose of this research is to design a model for creating entrepreneurial attitudes among tourism students at universities in Yazd . The statistical population of this research includes two groups: tourism experts and tourism students from universities in Yazd province. To collect data, a questionnaire was used. Using the Interpretive Structural Modeling approach with the participation of 14 tourism experts, a pairwise comparison questionnaire was completed among the identified factors. Then, to fit the obtained model, the Structural Equation Modeling approach and Smart PLS software were used, The results of research showed that market opportunity has a positive and significant effect on a favorable business environment. Additionally, a favorable business environment has a positive and significant impact on government support, organizational and management ability, and entrepreneurial culture. Finally, factors such as experience and knowledge, entrepreneurial spirit, and collaboration and networking were influential on the power of creativity and innovation.
Reza Heydari; Mohammad Keshtidar; Seyed Morteza Azimzadeh; Mahdi Talebpour; Haywantee Our staff Ramkissoon
Abstract
This research aimed to identify and rank the factors influencing the development of creative tourism based on sports heritage. The study utilized a structural-interpretive method, with library studies, interviews, and questionnaires serving as data collection tools. The results identified 13 key factors, ...
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This research aimed to identify and rank the factors influencing the development of creative tourism based on sports heritage. The study utilized a structural-interpretive method, with library studies, interviews, and questionnaires serving as data collection tools. The results identified 13 key factors, which were classified into six levels. Environmental factors and tourist attractions were ranked at the first level. The second level included social and cultural factors, infrastructure, international interactions, and marketing. Technology, education, and research were placed at the third level, while the economic factor stood alone at the fourth level. Management and human resources were positioned at the fifth level, and finally, political, legal, and governance factors were assigned to the sixth level. The model revealed that despite being at the lowest level, political, legal, and governance factors are of paramount importance in the development of creative tourism and should be considered the top priority in development efforts.
shabnam galehdar; shadi galehdar; enayat mirzaei; Mandana Masoudi
Abstract
Khorramabad has always been of interest to tourists due to its natural and historical attractions, but weakness in tourism infrastructure is one of the significant obstacles to the development of the industry. This study was conducted to identify key drivers that are effective in the development of tourism ...
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Khorramabad has always been of interest to tourists due to its natural and historical attractions, but weakness in tourism infrastructure is one of the significant obstacles to the development of the industry. This study was conducted to identify key drivers that are effective in the development of tourism of Khorramabad, with an emphasis on tourism infrastructure. The research indicators were collected with interviews from experts and specialists in the field of tourism. The statistical research community consisted of 19 people. The technique of cross-sectional effects analysis in software, Micmac, was used to analyze information. The results of the study were extracted from 19 key factors, 7 key drivers, which showed that the most influential impact on the development of tourism infrastructure in Khorramabad city is related to the key drivers of specialized management, skilled manpower training, private sector, tourism tours, security, new methods of advertising, and cultural-educational events, respectively.
Nastaran Nasiri; Reza Moradpour
Abstract
As a key component of ecotourism, ecolodges play a crucial role in achieving its objectives. This research aims to investigate the impact of the architecture of ecolodges on tourists' satisfaction and loyalty in North Khorasan province. Employing a survey and correlation strategy with a quantitative ...
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As a key component of ecotourism, ecolodges play a crucial role in achieving its objectives. This research aims to investigate the impact of the architecture of ecolodges on tourists' satisfaction and loyalty in North Khorasan province. Employing a survey and correlation strategy with a quantitative approach, this study examines a population of ecotourists in North Khorasan, with a sample size of 128. The findings reveal that the median values for all variables were significantly lower than the expected median, highlighting a gap between tourists' experiences and their expectations. Furthermore, all architectural elements and features of the accommodations, except one variable, showed a significant positive relationship with satisfaction, desire to return, and desire to recommend the accommodations to others. Women reported significantly lower average scores for some variables compared to men. Moreover, the average scores varied significantly across different education levels and travel types.
Mohammad Najjarzadeh; Mahboobeh Khoshakhlagh Jahanbahan; Farid Najipour
Abstract
The current era has witnessed remarkable advancements due to the rapid development of virtual reality (VR) and augmented reality (AR) technologies. These technologies hold immense promise for continuous growth in the tourism sector. However, in Iran, there has been less attention paid to the application ...
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The current era has witnessed remarkable advancements due to the rapid development of virtual reality (VR) and augmented reality (AR) technologies. These technologies hold immense promise for continuous growth in the tourism sector. However, in Iran, there has been less attention paid to the application of this phenomenon in the field of tourism. The lack of previous research in this field prompted an investigation into the current position of interactive digital storytelling in the travel and tourism industry to motivate tourists. This research is applied in terms of its purpose and descriptive-analytical in terms of data collection and analysis. T Exploratory factor analysis was used to analyze the data. The results indicate that there is a causal relationship between the elements of digital storytelling and travel motivation, and that digital storytelling through interactive digital media has a positive impact on motivating tourists to travel.
Sayed Amin Mansouri; seyed morteza afghah; Shamim Shojaei
Abstract
The development of the tourism industry is a great importance for developing countries facing problems such as low per capita income and poor income-distribution. So, the main-objective of this study is to examine the effect of tourism development on income-distribution in selected provinces of Iran. ...
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The development of the tourism industry is a great importance for developing countries facing problems such as low per capita income and poor income-distribution. So, the main-objective of this study is to examine the effect of tourism development on income-distribution in selected provinces of Iran. In order to examine the effect of tourism development on income-distribution in selected provinces of Iran for the period 2011-2021, a panel method was used. The result of the tourism index showed that tourism increases the Gini coefficient and inequality in the provinces. The effect of exports, unemployment rate, foreign capital, inflation rate and per capita income on the Gini coefficient have also been positively met. The per capita distance ratio in the provinces of Iran has had a negative effect on income distribution, which shows that the farther it is from the capital, the lower the Gini coefficient and the fairer the income distribution.
Parvaneh Sobhani; Afshin Danehkar
Abstract
In the present study, using Terjong climate index, the optimal time of day and night tourism was determined (from 1996 to 2021) in the mangrove forests of the Hara protected area. Then using ACCESS-CM2 and CNRM-CM6-1 models to predict the suitable times for the ...
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In the present study, using Terjong climate index, the optimal time of day and night tourism was determined (from 1996 to 2021) in the mangrove forests of the Hara protected area. Then using ACCESS-CM2 and CNRM-CM6-1 models to predict the suitable times for the development of nature tourism under the SSP2-4.5 and SSP5-8.5 scenarios. Terjong index showed that the best time for nature tourism in this region is during the day in the months of January, February and March and during the night in the months of April and November. It is observed that the maximum temperature trend has accelerated since the second half of the 2050s and its average has increased under the SSP5-8.5 scenario in the period of 2090-2099. Although the rainfall trend is fluctuating, it shows a decreasing trend in a significant part of the year. I
Ali Tizroo
Abstract
In today's dynamic environment, tourism supply chains must be agile, that is, they must be in a position to respond quickly to customer needs. Therefore, the current research was conducted with the aim of prioritizing the basic factors of supply chain agility in the tourism industry of Isfahan city. ...
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In today's dynamic environment, tourism supply chains must be agile, that is, they must be in a position to respond quickly to customer needs. Therefore, the current research was conducted with the aim of prioritizing the basic factors of supply chain agility in the tourism industry of Isfahan city. For this purpose, firstly, by extensively reviewing the subject literature and selecting 43 related articles, 6 factors were identified as factors of supply chain agility. Then, by using DIMATEL technique, prioritization and causal diagram of factors were obtained. The statistical population of this research includes tourism industry experts in Isfahan city who were selected by non-probability (targeted) sampling method and snowball method. A total of 34 DIMATEL technique questionnaires were collected, and based on the results of those factors, competence, social, human resources, information technology, flexibility and sensitivity and responsiveness to the market were given the first to sixth priorities.
Fatemeh Mohammadi; Hamid reza Yazdani; Mona Jamipoor; morteza soltani
Abstract
The aim of this identifying the key dimensions of the co-creation implementation process in the hotel industry and using the meta-synthesis qualitative method and focus group. In the first part, 1500 articles were downloaded from the databases of Emerald, Science Direct, ProQuest, Scopus, Web of Science, ...
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The aim of this identifying the key dimensions of the co-creation implementation process in the hotel industry and using the meta-synthesis qualitative method and focus group. In the first part, 1500 articles were downloaded from the databases of Emerald, Science Direct, ProQuest, Scopus, Web of Science, Sage, Springer, Wiley and Google Scholar in the period from 2004 to 2022, and finally 87 articles entered the final analysis. In the first part, after extracting the codes, In the second part, a focus group was formed to localize executive activities necessary for co-creation in the hotel industry with experts in this field. Finally, co-creation implementation activities in the form of categories of strategic activities including strategic analysis and co-creation strategy formulation, operational activities including co-creation support operations and main operations and evaluation and development activities, including control and continuous improvement, It was shown in a step-by-step framework.
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