Marketing economics
Sahar Bastani; Mehrdad Hosseini Shakib; Abbas Khamseh
Abstract
Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a ...
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Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a service innovation model in the health tourism industry, focusing on the post-corona era. The study employed a mixed-methods approach, utilizing thematic analysis to identify key factors influencing service innovation in the health tourism industry, particularly in the post-corona era. Subsequently, through the Delphi method and quantitative analysis using structural equation modeling with the SMART PLS software, specific factors were identified and validated. The findings revealed 46 indicators across 6 dimensions in order of importance, including Sensitivity and Cultural Diversity in Health Tourism, Patient-Centered Services, Technological Innovations, Post-Corona Safety Measures, Regulatory Framework, and Environmentally Responsible Initiatives in Health Tourism.
tourism management
Mohsen Farhadinejad; Atiye Saberi; Mohammad Ebrahim Baghernezhad Hamze kolaie
Abstract
Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components of ...
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Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it. The current research has a developmental approach and theme analysis was determined as the method of data analysis. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview. Data analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry. Also, with digital tools and the correct culture we can deal with greenwashing.IntroductionNowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, a kind of mental deception of the audience, is the opposite of green orientation. The upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it.Materials and MethodsThe present research has an exploratory approach in terms of its nature and a developmental approach in terms of its goal, and theme analysis was used to analyze the data. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview.Discussion and ResultsData analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry.ConclusionsIt is possible to deal with the phenomenon of greenwashing by using new digital tools, increasing public awareness, and enacting restrictive laws.
nahid abdoli
Abstract
Nowadays, adventure tourism guarantees sustainable tourism precisely because of its proximity to nature and the aim of responsible preservation of natural resources. This research explores the propellant and influencing forces on the development of adventure tourism. A practical, quantitative-qualitative, ...
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Nowadays, adventure tourism guarantees sustainable tourism precisely because of its proximity to nature and the aim of responsible preservation of natural resources. This research explores the propellant and influencing forces on the development of adventure tourism. A practical, quantitative-qualitative, and exploratory method develops possible scenarios based on the future research approach. Data analysis was done using crass-impact balance analysis and forming a group of experts. The metaphors of headwaters, ponds, deserts, and swamps were presented to draw the vision of scenarios and to describe and predict the future of adventure tourism in 1410. The results of four robust, compatible, and probable scenarios indicate that the narrative of the swamp reveals the instability of the development of adventure tourism in Iran. Iran is very capable of becoming a destination for adventure tourism. Considering the influential role of tourism in the economy and society, corrective and targeted solutions for the sustainable development of tourism are inevitable for a hopeful future.Introduction Risky is the primary feature of adventure tourism. Processing data and information on the sustainable development variables, safety, natural resources, health, adventure activity resources, entrepreneurship, humanitarian, infrastructure, cultural resources, and the image of the adventure brand Adventure Tourism Development Index (ATDI) provide this possibility to by exploring and understanding assemble the course of evolution and the influence of determining factors on the sustainable development of adventure. It provides possession of researchers, policies, beneficiaries, and local communities. Thinking about the future requires specific language and techniques in order to predict the future. Scenarios can express any targeted and planned management in the form of predictable elements and uncertainties. The importance of foresight in the tourism industry has caused scenario-based planning to be referred to as the backbone of tourism (Postma, 2015, p. 46). Adventure tourism is significantly higher than the average growth rate of global tourism (Schott, 2007, p. 264). Kumar & Deshmukh (2022) predict the value of adventure tourism to reach $1,169,095 million by 2028, from $112,227 in 2020, with an annual growth rate of 20%. In this research, we show, by examining the two concepts of sustainable tourism and adventure tourism, that tourism as an intervening activity in the environment has essential effects on destination communities. Iran’s adventure tourism rank and position is a flip to investigate the reasons for inattention to this pioneer industry and to identify and narrate its compatible and probable scenarios.Materials and MethodsThe future study tries to determine the aims and values, describe the trends, and specify the conditions of realization and situations to draw different pictures of the future and evaluate and select alternative policies and plans. One of the methods of future study is scenario codification, in which two or more different scenarios or texts are usually written about the future of the subject that is most likely to occur. This research is applied, descriptive-analytical, and quantitative-qualitative. Generally, the scenario planning process is based on five steps: identification of context scenarios; recognition of influential factors; analysis of key factors; scenario production; scenario transfer (Kosow & Gaßner, 2008, p. 25). The data is a combination of a bibliographic and systematic review of tourism research in general and adventure tourism in particular. Statistical data processing and expert opinions were done by forming a Delphi panel and completing the mutual effects questionnaire. Variables were collected by examining previous research; the statistical population is the activists, employees, and tourists of the Iranian tourism industry, and the sample size consists of 12 tourism experts and activists, especially adventure tourism. The analysis of exploratory and probable scenarios through Scenario Wizard software deals with possible futures with a horizon of 1410.Discussion and ResultsThe analysis of the findings was completed by using the main stages of future studies by Voros (2005). In this model, field identification and propellant forces have been obtained from the global index of adventure tourism. ATDI 2020 shows the weak position of Iran with a rank of 91 among 163 developing countries (Less than the global average). The three main factors of security and hosting, adventure, and preparation are influential in determining the index; each of these factors includes a set of variables that significantly impact the development of adventure. The Crass-Impact balance analysis method is used in scenario analysis, which is a qualitative technique for analyzing influence networks. Each variable with a range of different current situations was exposed to the four concepts of development, continuity, destruction, and crisis. In the best case, the possible and compatible scenarios obtained from the consensus of experts reflect the continuation of the current situation. Finally, an intense scenario and three scenarios with high compatibility and higher probability of occurrence were presented, indicating the continuation of the current trend and the crisis in the medium-term future. The two propellant forces of sustainable development and the image of the adventure brand form the two heads of the model due to their importance and uncertainty. The metaphors of headwater, pond, desert, and swamp were presented to draw the vision of scenarios and to describe and predict the future of adventure tourism in 1410.ConclusionsA strong and probable scenario can be realized by predicting the swamp narrative on the horizon of 1410 unless they are replaced by a change in the attitude towards specific tourism, the social participation of the host community in the planning and development process, rational and embodied policies and most importantly, efficient reforms of out of access scenarios. Iran’s geographical conditions and economic and social characteristics are an opportunity for the future of adventure tourism. Educated, professional, and interested audiences accept many of the cultural constraints and barriers of the local community and act responsibly towards cultural resources. In the direction of the research aim, a set of policy, management, and research solutions are presented in this field. This enables tourism policies and planners to answer these two questions in the future, what will we do? Furthermore, how should we do it? Make a decision
salman eivazinezhad; Mohsen Akbari
Abstract
The present study seeks to identify the factors affecting the behaviour of tourists about environmental protection activities. The research method has based on meta-synthesis. After searching for specific keywords in two journals, Google Scholar and Web Science, 198 articles have been extracted. Eventually, ...
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The present study seeks to identify the factors affecting the behaviour of tourists about environmental protection activities. The research method has based on meta-synthesis. After searching for specific keywords in two journals, Google Scholar and Web Science, 198 articles have been extracted. Eventually, 40 articles were coded and analyzed manually. The selected articles were divided into two categories, which included tourists' behaviour towards the environment and explaining the behaviour of indigenous people towards the environment. After extracting the sub-themes, the factors influencing tourists' behaviour towards three main themes can be suggested: indicators related to tourists - country of origin and destination country. Finally, by comparing the two categories of research, it can be suggested that consumers' perceptions of uncontrollable external factors such as the roles of governments and the understanding of chance/fate factors can explain the gaps in the present predicting the tourists' behaviour toward the environment. IntroductionToday, paying attention to the environment is a very important issue in developing and developed countries. One of the areas that can severely affect the environment is tourism, which has become an important part of the gross national income for most countries. Due to its cultural heritage and its natural and four-season landscapes, Iran has attracted many tourists every year. Considering the importance of the environment on the one hand and the improvement of the tourism industry, on the other hand, the development of tourist behaviours is very important. Give tourists behaviour.Materials and MethodsAccording to the research topic, the method used is meta-synthesis because the theoretical gap of the research was not clear. In the first stage, 198 articles were identified through the specified keywords, after which 40 papers were finally selected for the final analysis. The selected articles were divided into two categories, which included the behaviour of tourists and the indigenous behaviour of individuals towards the environment. The coding process was performed separately in each of these categories to identify new themes by comparing them. Caldwell is a model for measuring the validity and quality of research. In this type of evaluation, based on the basic and basic criteria, the subjects, the scope, the results, the studies, the methodology, and the validity of the articles were assessed. Cohen's kappa coefficient was used to properly execute the process and reliable the analysis and coding results. Several reviewed articles (15 out of 40) were randomly selected and provided to another experienced researcher for this purpose. In this study, Cohen's kappa coefficient for coding of two researchers was 0.78, which indicates high reliability.Discussion and ResultsAfter extracting the sub-themes, we finally suggested the factors affecting tourists' behaviour towards three main themes: indicators related to tourists, country of origin, and country of destination. The section on indicators related to tourists, motivations - attitude - personal experiences, environmental knowledge, materialism, pride, guilt, individual factors, significant experiences, tourist anxiety, nostalgia, age, gender, willingness to pay more, group size, Travel time is included. For the country of origin, institutional environment, level of development - development of the Internet, religion, media, air pollution, and for the country of origin, factors such as destination loyalty, destination brand, destination culture, environmental climate, religion, location were categorized. Also, for the natives, the main factors explaining the behaviour of tourists were identified, which are in the same three categories. In addition to these identified themes, theories were identified that have been considered in explaining indigenous behaviour towards the environment but have not been studied in the behaviour of tourists.ConclusionsConsidering the comparison of researches done in the two fields of tourism and public actors regarding the environment, it is suggested that to improve the activities of tourists in the field of environment. It is necessary to pay attention to three items: the position of their country, the position of the destination country, motivations and The tourist's own experiences. Also, by comparing the two categories of research conducted, it can be suggested that consumers' perceptions of uncontrollable external factors such as government maps and an understanding of factors of chance, habit, and social capital can be gaps in predicting tourist behaviour. It is suggested that researchers in their research consider these variables in explaining the behaviour of tourists.
Soghra Taghipour; samad Aali; Alireza Bafandeh Zendeh; Hakimeh Niki
Abstract
Objective This study aims to explore the value creation process in the tourism industry to model experience-based management approaches.Method In the first stage, using the meta-combined method, the researcher investigated the studies conducted on the subject from 1982 (based on the studies ...
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Objective This study aims to explore the value creation process in the tourism industry to model experience-based management approaches.Method In the first stage, using the meta-combined method, the researcher investigated the studies conducted on the subject from 1982 (based on the studies of Holberg and Hirschman) to 2020 and identified ten dimensions as dimensions of the tourist experience, which are: sensory, emotional, cognitive dimensions, etc. Then the experience-based management approaches have been studied, and the two approaches of step-by-step experimentation and co-creation experience have been modeled and validated based on the dimensions of experience. In the second stage, according to the information obtained from the literature study, a questionnaire was prepared and provided to several university professors and marketing and tourism researchers. After applying the necessary comments and corrections, it was distributed among 440 tourists who had traveled to Malaysia, UAE, Azerbaijan, and Turkey in the last five years. The model was then validated using AMOS24 and SPSS24 software.FindingsThe findings show that the five-dimensional step-by-step experience approach provides tourists with participation and leads to co-creation by influencing the five dimensions of sensory, emotional, cognitive, mental, and novelty experience approach. The experience-creation approach encompasses the behavioral, value, social, practical, and instructive dimensions of experience.ConclusionService providers in the tourism industry, using a step-by-step experience approach even before choosing a tourist destination by producing appropriate content to identify tourist attractions, draw attention to themselves, and provide the reasons for choosing a destination. Also, when a person is in an experiential environment, by providing a platform for participation in the next step, the experience of co-creation is caused. Thus, providing memorable experiences by focusing on the experiential values of customers causes loyalty to tourists and helps the growth of the Tourism Industry.Innovation Using a combined method to identify the dimensions of experience and modeling experience management approaches and introducing a tool to measure the approaches studied has been one innovation of this research.
Mohammadali Shahhoseini; Mohsen Nazari; Mohamad saleh Torkestani; Fatemeh Ghorbani
Abstract
Abstract The corporate social responsibility approach and the tourism industry are directly related to the community and the environment and are somehow intertwined and highly interrelated. This research aimed to present a conceptual model of corporate social responsibility in Iran’s tourism. A ...
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Abstract The corporate social responsibility approach and the tourism industry are directly related to the community and the environment and are somehow intertwined and highly interrelated. This research aimed to present a conceptual model of corporate social responsibility in Iran’s tourism. A qualitative research approach has been used for conducting this research. This research’s statistical population has consisted of all tourism experts in 2018. The sample consists of 21 of them selected using purposive judgmental and snowball sampling methods; sampling was continued until theoretical saturation. The research tool was semi-structured interviews whose trustworthiness was assessed using the review method when coding and approval of research colleagues. The coding of the data was done manually, and according to the main purpose of the research, a paradigm model was constructed using the Grounded Theory approach. According to the results, the phenomenon of corporate social responsibility in the field of tourism includes various dimensions of "intra-company," "environmental," "economical," "social," "cultural," and "legal." The results also showed that "gaining social acceptance," "forming new concepts and knowledgeable and responsible tourists," "compensating for the negative effects of tourism," and "economic profitability" are the causal conditions affecting the implementation of this responsibility. Besides, intervening conditions and contexts affecting corporate social responsibility implementation strategies in the field of tourism in Iran were identified, which lead to "sustainable tourism development," "corporate competitive advantage," and "business sustainability."
Amir Mohammad Colabi
Abstract
In recent years, tourism has become a competitive industry in the world. Businesses have become more inclined to pursue new ways to gain a competitive advantage and more revenue. The best way to make progress in E-tourism is to design a business model. This research is applying mixed methods included ...
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In recent years, tourism has become a competitive industry in the world. Businesses have become more inclined to pursue new ways to gain a competitive advantage and more revenue. The best way to make progress in E-tourism is to design a business model. This research is applying mixed methods included both views of qualitative and quantitative methodologies. The study population was qualitatively ten experts in business models and e-tourism who were interviewed. The statistical population of the quantitative section consists of 279 E-tourism specialists. The research results were categorized to design a business model. The results show that the creation of Shared value, rules and regulations governing the industry, and organizational culture and agility have a positive and significant impact on the design of business models in the E-tourism industry. Introduction The tourism industry is growing rapidly and is experiencing extensive changes around the world. It has attracted special attention for the position in this industry, and many modifications and developments; so, the number of tourists has increased from 528 million in 2005 to 1.19 billion in 2015. It is predicted that the number of tourists in 2030 will reach more than 1.80 billion people, indicating a more competitive industry (Hamid et al., 2021). The tourism industry has a special place in helping sustainable development; in other words, tourism is the only development method in many countries. Therefore, in the highly competitive environment of this industry, companies active in the field of tourism are forced to provide new models to improve their competitive advantage (Colabi and Karimirad, 2020). Tourism companies have witnessed new developments and tried to adapt to new technologies by making fundamental changes. E-tourism is the use of information technology to provide the services needed by tourists and are services that tourists traditionally used in the past. E-tourism encompasses all business components, such as e-commerce, e-content production, research and development, and e-marketing (Pencarelli, 2020). The tourism industry is one of the most successful industries in the electronic market because it is a customer-centric industry in which services and information play a major role in the exchange process (Joo, 2002). Companies have to design a business model that shows how to create value for profit. The business model is a multidimensional concept that shows the value creation path of the company and depends on activities that maintain the dynamism and flexibility of the company over time (Reinhold et al., 2017). In general, the concept of business model is as the company's view to create value and commercialize it or how to create a company and value it; The design of the business model also determines how an organization communicates with its stakeholders and how it will react to environmental changes (Colabi, 2020). Designing dynamic and innovative business models based on new technologies is important in the tourism industry. On the other hand, it seeks to create innovation and create new ideas. Designing business models allows these companies to respond appropriately to changes and environmental dynamics. Despite many research articles on business models, the design of business models, especially in e-tourism, has received less attention and luck from researchers. Therefore, this study aims to present the components of the business model in the field of e-tourism in Iran in the form of a model. This study answers what pattern e-tourism follows and what are the main and secondary factors. Materials and Methods A mixed-method composed of the qualitative and quantitative parts has been applied for this study. In the qualitative part, content analysis and coding method, and in the quantitative part, exploratory and confirmatory factor analysis have been done to identify the factors influencing the design of the business model. The research community in the qualitative sector includes people who specialize in designing business models, have also worked in the tourism industry. A number of these individuals were interviewed using purposive sampling (snowball sampling). Theoretical saturation was obtained after ten interviews. The statistical population in the quantitative part of the research is the managers and experts of tourism service companies in Tehran, 279 of whom were selected using Cochran's formula. In the qualitative part, data collection was performed in two stages: 1) the structure of the interview was designed using the study of library resources and authoritative articles, 2) the interviews were conducted using the structure of the previous stage. A semi-structured interview method was used, and the interviews were carried out to the stage of theoretical saturation. Dimensions affecting the design of the business model were identified using the interview text coding method, and a questionnaire was designed. Nine professors and experts approved the questionnaire. The most important data collection method was sending a researcher-made questionnaire extracted from qualitative research data and has been approved by experts and professors in this field. The research questionnaire consists of 22 questions in two sections of general and specialized questions. Demographic information has been asked in the general section, and in the specialized section, 19 questions related to the factors affecting the design of the business model have been asked. A Likert scale of five options has also been used to design the questionnaire, which is one of the most common measurement scales. Confirmatory factor analysis was used to evaluate the fit of the proposed model. The data obtained from the questionnaire were analyzed with Amos 22. Discussion and Results The tourism industry has undergone extensive changes around the world. This study aimed to design a business model in the field of e-tourism in Iran and test the designed model. Identification of factors was made through the study of texts and semi-structured interviews. The results show that the creation of shared value, prevailing laws and regulations, organizational culture and agility are the dimensions of the business model design in the e-tourism industry. Conclusions Creating shared value is the most effective dimension in designing a business model. Creating shared value is the link between competitive advantage and corporate social responsibility. When the weaknesses of society affect the organization's productivity, we deal with it by creating shared value for stakeholders. Companies active in e-tourism are advised to solve social problems to increase productivity and competitive advantage in the company. This study shows that employee participation in profits, lean manufacturing operations and services, appropriate pricing and confidence building, and transparency and accountability affect business model design. In terms of industry rules and regulations, sustainable development and environmental protection laws, improving the quality of services, reducing the damage to tourist attractions, and social responsibility are effective. Creating a sense of social responsibility and adhering to the industry's rules and regulations helps to achieve organizational goals. Agility also plays an important role in developing information and communication space in designing a business model. In general, the lack of infrastructure for change and innovation in the business acquisition model will face challenges for the company. Therefore, branding, intelligent information systems, access to media systems and communication channels, sufficient financial, operational, and educational resources facilitate designing a business model. Given that today industries are facing severe crises and lack of flexibility in the business process causes them to withdraw from the arena of competition, pay attention to these dimensions in designing a business model to solve these issues.
Mahmood Maarefi; Houshang Asadullah; Esmail Hassanpour Ghoroghchy
Abstract
Digital space is increasingly associated with the tourism industry, and content production as an important part of this space is seeking to attract customers. Content is the core of digital marketing which is in charge of educating, raising awareness, informing and creating added value for customers. ...
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Digital space is increasingly associated with the tourism industry, and content production as an important part of this space is seeking to attract customers. Content is the core of digital marketing which is in charge of educating, raising awareness, informing and creating added value for customers. The purpose of this study is to present a content marketing model based on artificial intelligence in the tourism industry of Fars province. This paper presents a content theory model based on data based theory. Genetic algorithm is used as one of the artificial intelligence algorithms for content selection, content format and content distribution channel. The results show that artificial intelligence has the ability to select the content that is more applicable and useful than the experts and human resources. Finally, this model was able to be efficient and effective in spreading content in Fars province tourism industry.
Amir Mohammad Colabi; Simin Karimirad
Abstract
Given to the worldwide spread of Covid19 and it’s impacts on the tourism industry, from the researchers and experts perspective, the entrepreneurial strategic renewal of corporates operating in this industry to continue activities is of essential importance. Current study is a practical qualitative ...
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Given to the worldwide spread of Covid19 and it’s impacts on the tourism industry, from the researchers and experts perspective, the entrepreneurial strategic renewal of corporates operating in this industry to continue activities is of essential importance. Current study is a practical qualitative research. The data was collected using descriptive-exploratory method and the study is completed in two phases which in the first phase 23 articles of 142 prototypes were precisely reviewed using meta-synthesis method and the data was coded based on content analysis. According to the studies and the results of the first phase, in the second phase we interviewed 10 experts and managers of tourism firms. The open coding, axial coding and selective coding method were applied for analyzing the collected data. Finally four influential components in strategic renewal including creativity and innovation, leadership, human resources and capabilities were identified.
Mir Mohamad Asadi; Seyed Habibolah Mirghafoori; Jamileh Ghasemloi Soltanabad
Abstract
The tourism industry is one of the most important phenomena in the current century, which, in the near future, could be the first and most important industry in the world. Influencing economy, this industry is an important factor to promote social and cultural purposes. Considering Iran’s main ...
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The tourism industry is one of the most important phenomena in the current century, which, in the near future, could be the first and most important industry in the world. Influencing economy, this industry is an important factor to promote social and cultural purposes. Considering Iran’s main economic problem, namely the reduction of oil revenues and reliance on the resistive economy, a comparison can be made among Iran, Turkey, and Malaysia. The present study in terms of purpose is applied-descriptive research and from the prospect of type is surveys, and the statistical population was expert_ university professors, tourism organization members, and agency managers; the method used for analyzing data was FCM (Fuzzy Cognitive Mapping). Based on the final model, the most influencing and influenced factors were as follows: Formulating a National tourism development plan in Iran, increasing capital and investment security in the tourism industry, improving international relations, recovering tourism infrastructures, developing domestic tourism, turning the structure of tourism organization into a ministry.
Amir Mohammad Colabi; Simin Karimirad
Abstract
Today, the best method to be dynamic to confront the environmental changes, which lead to a deep gap between country’s needs and operation of corporations, is reconstructing the business models. Regarding the importance of reconstruction of business models, acquiring the advantage of competitiveness, ...
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Today, the best method to be dynamic to confront the environmental changes, which lead to a deep gap between country’s needs and operation of corporations, is reconstructing the business models. Regarding the importance of reconstruction of business models, acquiring the advantage of competitiveness, the goal of this investigation is identifying the reconstruction of business models mix. The investigation approach is qualitative and developmental in terms of purpose. The statistical sample includes 13 directors who have had the experience of entrepreneurship within the tourism industry. The tool to collect data is interview; to analyze such data, method of content analysis has been selected. What is presented as the result of the investigation is that four main factors of reconstruction corporation’s business models mix with concentration on processes, the major structure and based on profit models, within the framework of 4Cs are corporate culture, corporate social responsibility, creating shared values and capabilities.
Morteza Shafiee; Milad Fakhr
Abstract
An assessment of the performance of organizations is a process through which useful information can be provided on the success rate of services. In this research, the performance of Shiraz hotels in the tourism industry has been evaluated using mathematical models, their service quality has been measured, ...
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An assessment of the performance of organizations is a process through which useful information can be provided on the success rate of services. In this research, the performance of Shiraz hotels in the tourism industry has been evaluated using mathematical models, their service quality has been measured, and in the end, ways to improve the performance of Shiraz hotels in the tourism industry have been identified. The Stochastic frontier production function method has been used for analysis. Initially, two Cobb-Douglas and Translog production functions are investigated by examining structural parameters and the importance of accuracy in the correct selection of the function, two functional forms are estimated and, according to the likelihood ratio test, the best production function is selected. Data collection was carried out using panel data provided by the Cultural Heritage and Tourism Organization with criteria such as the length of stay of tourists in hotels and the number of rooms available, to the researcher. It should be noted that the hotels under study are those that operate under the supervision of the municipality's modernization and improvement center or use the financial facilities of the organization. In the end, the results indicate that the municipality of Shiraz can increase its efficiency by increasing the budget of the renovation and improvement organization and the number of hotel rooms. In addition, hoteliers can improve their performance in a more economical and optimal way by filling their technical gaps, such as budget and labor.
Faezeh Asadian Ardakani
Abstract
Today, the tourism industry is one of the most important service industries which competes closely with other industries in the world. In recent years, information technology has had a significant effect on all sectors of the industry. Electronic Tourism is the link between tourism and information ...
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Today, the tourism industry is one of the most important service industries which competes closely with other industries in the world. In recent years, information technology has had a significant effect on all sectors of the industry. Electronic Tourism is the link between tourism and information technology. Capability and competitive advantages of E-tourism are important factors in creating economic leap in the tourism industry. This study intends to employ the benefits of electronic tourism towards traditional tourism. So, this study offers comprehensive framework to identify and assess direct and indirect effects of each factor affecting the development of electronic tourism in Yazd province. For this purpose, first, factors affecting the development of electronic tourism in Yazd province were identified by comprehensive review of the literature and opinions of experts in the field. And then, these factors were rated using Interpretive Structural Modeling(ISM). The population of the research are academic tourism experts and professionals which are active in the tourism industry in Yazd province. Also interviews and questionnaires were used to gather data. The content validity of the questionnaire was approved by the experts. According to the results, "operating and financial possibilities", are the most basic factors in the development of electronic tourism of Yazd province that must be taken into serious consideration by executives in the industry. The results of this research will help policy makers, so that they can choose a better path for the development of electronic tourism.
Haydeh Ara; Shole Shahverdi Ghahfarokhi; Pouriya Kharazi; Mohammad Kia Kianian
Volume 9, Issue 25 , April 2014, , Pages 142-158
Abstract
Dissolution landforms as geomorphosites with high tourism potentials can play a boosting role in tourism industry of a country. This paper aims to evaluate the geo-tourism potentials of three caves in Chaharmahal-Bakhtiari Province, namely Sarab, Seyed-Isa and Chehel-Peleh which were selected out of ...
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Dissolution landforms as geomorphosites with high tourism potentials can play a boosting role in tourism industry of a country. This paper aims to evaluate the geo-tourism potentials of three caves in Chaharmahal-Bakhtiari Province, namely Sarab, Seyed-Isa and Chehel-Peleh which were selected out of 60 landforms identified across the province. The paper made use of Prolong and Prolong Modified Models. With regard to research tools, this study mainly employed topographic and geological maps, field examination data and questionnaires. Findings revealed a difference in the tourism values resulted from the two models. Based on Prolong Model, Sarab Cave indicated the highest tourism value of 15.75, with Chehel-Peleh and Seyed-Isa in the second and third place respectively. However, according to Prolong Modified Model, Sarab and Seyed-Isa were the t
mehdi kazemi; ali akbar nik nafas; mahdieh ahmad amui
Volume 3, Issue 9 , August 2005, , Pages 91-116
Abstract
Tourism industry is one of the human activities that has benefited greatly from Information Technology. This paper presents a conceptual model for accommodation in tourism industry. This model shows how recommendation system improves tourism services. This system is a subsystem of Decision Support Systems ...
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Tourism industry is one of the human activities that has benefited greatly from Information Technology. This paper presents a conceptual model for accommodation in tourism industry. This model shows how recommendation system improves tourism services. This system is a subsystem of Decision Support Systems and includes various elements such as management model base, data model base and user interface. This system receives the tourists' conditions and preferences from user interface and proposes a range of choices to them. So tourists can select the best choice among the proposed choices in respect to his or her preferences and reserve an accommodation.
