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آیین نامه اجرایی قانون پیگیری و مقابله با تقلب در تهیه آثار علمی

Identification and explanation of instances of greenwashing in the Iranian hospitality industry

Document Type : Research Paper

Authors

1 Associate Professor, Department of Business Administration, Semnan University, Iran.

2 PhD student, Public Administration, Semnan University, Semnan, Iran.

3 PhD student, Business Administration, Semnan University, Semnan, Iran.

Abstract

Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it. The current research has a developmental approach and theme analysis was determined as the method of data analysis. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview. Data analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry. Also, with digital tools and the correct culture we can deal with greenwashing.
Introduction
Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, a kind of mental deception of the audience, is the opposite of green orientation. The upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it.
Materials and Methods
The present research has an exploratory approach in terms of its nature and a developmental approach in terms of its goal, and theme analysis was used to analyze the data. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview.
Discussion and Results
Data analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry.
Conclusions
It is possible to deal with the phenomenon of greenwashing by using new digital tools, increasing public awareness,       and enacting restrictive laws.

Highlights

Introduction

Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, a kind of mental deception of the audience, is the opposite of green orientation. The upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it.

Materials and Methods

The present research has an exploratory approach in terms of its nature and a developmental approach in terms of its goal, and theme analysis was used to analyze the data. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview.

Discussion and Results

Data analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry.

Conclusions

It is possible to deal with the phenomenon of greenwashing by using new digital tools, increasing public awareness,       and enacting restrictive laws.

Keywords

Main Subjects

References
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Tourism Management Studies
Volume 18, Issue 61 - Serial Number 61
April 2023
Pages 35-64
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