Marketing economics
Branding pattern of international tourism development in Oramanat region

Yasin Qadermarzi; Mohamad rasol Almasifard; Mohsen Yarahmadi

Articles in Press, Accepted Manuscript, Available Online from 16 March 2024

https://doi.org/10.22054/tms.2024.77740.2909

Abstract
  The registration of Oramanat in UNESCO as a world heritage has increased the importance of this region to attract international tourists. The purpose of this research is to find the effective factors in branding the tourist destination of Oramanat in the form of a pattern and model. This study is an ...  Read More

tourism management
Analysis and Evaluation of Key Components in Creating Sustainable Health Tourism in Tehran Using the Padin Model

Rahim Zare

Volume 18, Issue 64 , January 2024, , Pages 61-102

https://doi.org/10.22054/tms.2023.76557.2890

Abstract
  Since long ago, health tourism has been one of the most attractive and popular. Various causes and factors in creating and developing this type of tourism need to be investigated and verified. The current research has been conducted to analyze and evaluate the critical components in creating sustainable ...  Read More

tourism management
Designing a Model for Sustainability of the Supply Chain of Iran's Tourism Industry with an Emphasis on the Pandemic Conditions of the Corona Virus

Amirhossein Jahandideh; Ezatollah Asgharizadeh

Volume 18, Issue 64 , January 2024, , Pages 103-144

https://doi.org/10.22054/tms.2023.74975.2862

Abstract
  The current research has been carried out to achieve the model for sustainability of the supply chain of Iran's tourism industry with an emphasis on the pandemic conditions of the coronavirus. This research was based on the Qualitative Method and grounded theory strategy. Research data was collected ...  Read More

tourism management
Identification of cultural strategies of ecotourism centers in Mazandaran province with an approach based on theme analysis

Narges Larijani; Morteza Shafiee; Seyyed Ismail Najafi

Volume 18, Issue 64 , January 2024, , Pages 191-216

https://doi.org/10.22054/tms.2023.73963.2847

Abstract
  The present study aims to identify the cultural strategies of the ecotourism centers of Mazandaran province with an approach based on thematic analysis. This study is practical based on the purpose. The qualitative research approach and the statistical population included 137 narratives related to cultural ...  Read More

Tourism planning
Assessing the benefits of gamification in tourism (A case study of the Persepolis historic site)

Pedram Farhadi; Nazanin Tabrizi

Volume 18, Issue 63 , September 2023, , Pages 229-263

https://doi.org/10.22054/tms.2023.75006.2860

Abstract
  This research aims to assess the benefits of gamification and its impact on tourism development at the historical site of Persepolis. The research methodology employed in this study is descriptive-analytical and is based on documentary studies, field investigations, and researcher-designed questionnaires. ...  Read More

tourism management
Virtual reality in tourism: decision to travel based on extrinsic and intrinsic motivation theory

Zahra Razmi; Samaneh Ahmadi

Volume 18, Issue 61 , April 2023, , Pages 207-237

https://doi.org/10.22054/tms.2023.72998.2813

Abstract
  Today, virtual reality technologies offer unlimited potential for extensive virtual visits to real tourist destinations. The aim of the research is to measure the impact of the variables affecting the change of attitude in the decision to travel using virtual reality. This research is quantitative research, ...  Read More

Opinion Dynamics of Iranian Tourism Stakeholders in Their Encounter With Chinese Tourists

Reza Hosseingholizadeh; Mahmood Alborzi; Abbas Toloie Eshlaghy; Hamid Zargham Boroujeni

Volume 17, Issue 60 , January 2023, , Pages 47-77

https://doi.org/10.22054/tms.2022.69532.2746

Abstract
  The beliefs of the stakeholders who provide tourism services in destinations play an important role in the sustainability of destinations. The values ​​of variables affecting these beliefs are always ambiguous, and the causal relationships between them are uncertain. The reality of opinion dynamics ...  Read More

Tourism and National–Ethnic Identities: A Bibliometric Analysis

Fatemeh Shekari

Volume 17, Issue 60 , January 2023, , Pages 79-115

https://doi.org/10.22054/tms.2023.71904.2797

Abstract
  Tourism can both strengthen and undermine national–ethnic identities on the one hand, but on the other hand it can lead to their gradual disappearance. National–ethnic identities also pose a challenge to the rapid homogenization of cultures caused by globalization. In spite of more than five ...  Read More

Analysis of Themes Affecting Sustainable Rural Tourism in Rural Areas of Isfahan Province

Ahmad Hajarian

Volume 17, Issue 59 , September 2022, , Pages 115-151

https://doi.org/10.22054/tms.2022.68582.2730

Abstract
  Tourism development is increasingly considered essential in promoting economic growth, reducing poverty, and promoting food security. From the sustainable development point of view, tourism is a reliable source in many countries that can have an increasing effect on growing income at the national and ...  Read More

Fuzzy cognitive Mapping the Impact of Online Engagement on Levels of Tourist loyalty (Case Study: Clients of Travel Agencies on the Instagram Social Network)

Hamed Fallah Tafti; Mahnaz Doosti-Irani

Volume 17, Issue 58 , June 2022, , Pages 133-161

https://doi.org/10.22054/tms.2022.65528.2664

Abstract
  Introduction: The growing number of travel agencies in major cities means a wider range of choices for tourists, which in turn leads to increased competition in the business. The city of Isfahan is no exception to this rule and the existence of several agencies in it has created a wide competition for ...  Read More

Identification and Design of a Model of Rural Tourism Entrepreneurship Ecosystem: The Case of Khalkhal City   (Case study: Khalkhal city)

Mohamadreza rabiee mandejin; Ali Gholami; Mohammad Alizadeh; Fatemeh Mohammadzadeh Larijani

Volume 17, Issue 57 , March 2022, , Pages 265-302

https://doi.org/10.22054/tms.2021.41629.2133

Abstract
  Introduction: The growing attention to entrepreneurship in tourism research indicates the critical role of entrepreneurship and new businesses in innovation and value creation in tourism activities. The role of small and medium-sized businesses in tourism activities and their relationship with social ...  Read More

Developing a Scale to Measure Tourist Trust: A Mixed Methods Approach

Somayeh Esmaeilzadeh; Narges Delafrooz; Ali Gholipur; Nasrolah Molaei

Volume 17, Issue 57 , March 2022, , Pages 30-331

https://doi.org/10.22054/tms.2021.62555.2588

Abstract
  Introduction The tourism industry has significantly improved local economies in the last two decades. Considering the importance of tourism and its competitive market in the world, tourist destinations compete head-to-head in order to attract tourists and increase their share of the industry’s ...  Read More

Identifying and Calcifying the Affecting Factors in Tourists' Reaction to the Environment through a comparative process

salman eivazinezhad; Mohsen Akbari

Volume 16, Issue 56 , January 2022, , Pages 9-44

https://doi.org/10.22054/tms.2021.60617.2539

Abstract
  The present study seeks to identify the factors affecting the behaviour of tourists about environmental protection activities. The research method has based on meta-synthesis. After searching for specific keywords in two journals, Google Scholar and Web Science, 198 articles have been extracted. Eventually, ...  Read More

The Effect of Film Nostalgia on Visiting Tourist Attractions (Case Study: “What's The Time in Your World?” Film)

Seyed Mojtaba Moussavi Neghabi; Seyed Ali Hosseini; Nima Moshiri Langroudi

Volume 16, Issue 56 , January 2022, , Pages 173-209

https://doi.org/10.22054/tms.2021.61203.2547

Abstract
  The development of film and television entertainment has led to the rapid growth of film tourism in recent years (Tang, 2020). People spend a lot of their free time watching movies (Cormby, Sanford & Pickering, 2019: 14). Following the global trend, Iranians also watch more than two hours of their ...  Read More

Effects of Corona Epidemic on Labor Employment in Iran's Tourism-Related Industries

Arashk Masaeli; Naser rezaei; Khabat Derafshi; Mehdi Basakha

Volume 16, Issue 56 , January 2022, , Pages 279-308

https://doi.org/10.22054/tms.2021.59352.2512

Abstract
  IntroductionMany industries with predetermined plans have been completely suffered losses from the Covid-19 pandemic since March 2020, when the World Health Organization recognized it. The tourism industry can be considered one of the growing sectors damaged very quickly. Due to the prolongation of the ...  Read More

Analysis of challenges and barriers to the development of traditional food tourism in the restaurant industry

Rasul Abbasi; Atefeh Akbari; Kejani

Volume 16, Issue 56 , January 2022, , Pages 381-419

https://doi.org/10.22054/tms.2022.65385.2659

Abstract
  Food tourism is one of the most popular and high-income sectors of tourism in industrialized countries, both in its special domain and in contrast to other sectors. Unfortunately, Iran's tourism, restaurant, and hotel industries have failed to recognize this treasure's potential. This article aims to ...  Read More

Analysis of effective factors in the internal branding of selected hotels in Yazd with a qualitative approach

Fatemeh Baghaienia; mohammad shaker ardakani; nahid amrolahi; Ali Behjati Ardakani

Volume 16, Issue 55 , September 2021, , Pages 41-77

https://doi.org/10.22054/tms.2021.58241.2476

Abstract
  Because human resources have a great impact on forming a positive image of the organization in the minds of customers, so today in the internal branding process, personnel have an important role in conveying brand promises to customers. Therefore, the purpose of this study is to analyze and identify ...  Read More

bibliometric analysis and visualization of published research on social media and tourism

Sara ilchi; amirsalar vanaki; mesbah seivandian

Volume 16, Issue 55 , September 2021, , Pages 105-138

https://doi.org/10.22054/tms.2021.53998.2390

Abstract
  Social media plays an important role in many aspects of tourism, especially in information retrieval, decision making, tourism promotion, and customer interaction. Due to the growing number of published researches in the field of social media and tourism, the purpose of this research is to analyze the ...  Read More

Identifying the Elements of the Experience of Local Food in Tourism

Zohre Dehdashti Shahrokh; pedram jahedi

Volume 16, Issue 54 , June 2021, , Pages 75-94

https://doi.org/10.22054/tms.2021.12788

Abstract
  IntroductionRelying on the distinctive aspects of tourism destinations is a prerequisite for success in the tourism market. Local food and local food culture are typical factors and lasting competitive advantages For tourism destinations because of emulating-oriented problems. The experience of eating ...  Read More

Factors affecting the adoption of VR in tourism (According to TAM)

Abdolhadi Darzian Azizi; niloufar hadianfar; Aliyeh Maleki

Volume 16, Issue 54 , June 2021, , Pages 279-311

https://doi.org/10.22054/tms.2021.12794

Abstract
  Today the emergence of digital technologies has dramatically changed tourism industry. Among these modern technologies is Virtual Reality (VR). Nevertheless, VR technology has not been extremely used by tourist destinations in Iran, yet. So this study investigates Iranian attitude and behavioral intentions ...  Read More

Explaining the Technocratic View of Urban Development Plans on Tourism by a Triangulation (Case Study: Kermanshah Province)

mohammad saleh ahmadi; Mohammadtaghi Rahnamaii; Esmaeil Ali Akbari

Volume 16, Issue 53 , April 2021, , Pages 1-31

https://doi.org/10.22054/tms.2021.49345.2257

Abstract
  Abstract Many of the benefits passed on to us through the advancement of technology are now indispensable to our daily lives and have created a bustling, noisy and artificial urban space. People see their vacation as a chance to make them relax from work and everyday life. The urban development strategy ...  Read More

Structural Model of Crisis Management for Iran's Tourism Supply Sector; Case Study: COVID – 19 Pandemic

Mahmoud Hassan Pour; Tahereh Shahi; Davoud Arjang Mehr

Volume 15, Issue 0 , December 2020, , Pages 59-89

https://doi.org/10.22054/tms.2020.53917.2367

Abstract
  Due to the complexities of today's world, human life is constantly exposed to different crises. One of these crises that has recently challenged tourism in the world and in Iran is the Covid-19 epidemic virus. It has faced major challenges. Therefore, this study aims to provide a structural model of ...  Read More

Tourism to Kurdistan: the Reproduction of Old cliché or Constructing of New Images?

Jamal Mohamadi; Fardin Mohamadi

Volume 15, Issue 52 , December 2020, , Pages 81-110

https://doi.org/10.22054/tms.2021.45999.2196

Abstract
  This research attempts to discover and analyze the contexts, reasons and consequences of tourism to Kurdistan in the framework of interpretative – constructionist paradigm. To do this empirically, we have relied on grounded theory as an approach of qualitative research, and we have used deep individual ...  Read More

Identifying the Mental Models of Co-creation Tourism industry: Using Q Methodology

marayam rahmaty; Reza Radfar

Volume 15, Issue 52 , December 2020, , Pages 209-234

https://doi.org/10.22054/tms.2021.47996.2236

Abstract
  The purpose of this study is to identify the mental patterns of tourism industry co-creation. The present study is a mixed-exploratory study conducted using the Q-methodology. This research was conducted with the participation of ten professors familiar with the subject of the research as well as tourism ...  Read More

The Recognition of Stimuli Affecting the Competitiveness of Travel and Tourism for the Post-COVID Era (Case study: Iran)

Majid Akbari; Masoumeh Akbari

Volume 15, Issue 0 , December 2020, , Pages 253-284

https://doi.org/10.22054/tms.2020.55632.2409

Abstract
  The spread of Coronavirus disease (Covid-19) has affected the tourism industry more than any other industry; the closure of foreign borders, domestic travel restrictions, the cancellation of flights, and the closure of accommodation and tourist sites have all caused severe consequences in the tourism ...  Read More