Document Type : Research Paper
Authors
1 Assistant Professor, Department of Industrial Engineering, Bam Higher Education Complex, Bam, Iran
2 Master of Entrepreneurship Management – Tourism, Imam Javad Higher Education Institute, Yazd, Yazd, Iran.
3 Assistant Professor, Department of Tourism and Hospitality, Bam Higher Education Complex, Bam, Iran
4 assistant professor, Department of Management, Imam Javad University College,yazd,Iran
Abstract
The purpose of this research is to design a model for creating entrepreneurial attitudes among tourism students at universities in Yazd . The statistical population of this research includes two groups: tourism experts and tourism students from universities in Yazd province. To collect data, a questionnaire was used. Using the Interpretive Structural Modeling approach with the participation of 14 tourism experts, a pairwise comparison questionnaire was completed among the identified factors. Then, to fit the obtained model, the Structural Equation Modeling approach and Smart PLS software were used, The results of research showed that market opportunity has a positive and significant effect on a favorable business environment. Additionally, a favorable business environment has a positive and significant impact on government support, organizational and management ability, and entrepreneurial culture. Finally, factors such as experience and knowledge, entrepreneurial spirit, and collaboration and networking were influential on the power of creativity and innovation.
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