Sahar Samiee; Maryam Sadat Ghiasian
Volume 10, Issue 31 , September 2015, Pages 1-18
Abstract
The primary purpose of the research is to find the discursive strategies bywhich Iranian managers and elite legitimize or delegitimize discourses ontourism in Iran and the secondary purpose is to find the differences betweengovernmental and nongovernmental discursive legitimacy of managers and elitein ...
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The primary purpose of the research is to find the discursive strategies bywhich Iranian managers and elite legitimize or delegitimize discourses ontourism in Iran and the secondary purpose is to find the differences betweengovernmental and nongovernmental discursive legitimacy of managers and elitein Iran. Critical Discourse Analysis of Van Leeuwen(2008) has been selected asa method of analysis . The population is 70 articles consist of news, interviewsand speeches on tourism and 23 of all were selected purposefully as thesamples. Both groups of governmental and nongovernmental managers and elitehave legitimized positive interaction with the world and the security of Iran buthave delegitimized the situation of tourism infrastructure and negativepropaganda against Iran. Governmental sector agrees presence of privatesector but with monitoring services of travel agencies, while private sectordemands reduction of the role of government in this field.
Ardeshir Shiri; Mahdi Dehghani Soltani; A'azam Soltani Banavandi; Hossein Farsizadeh
Volume 10, Issue 31 , September 2015, Pages 19-39
Abstract
Along with increasing development of service economy and competition in hotelindustry, emotions accompanied with labor have become important within thisindustry. Surface and deep acting are considered as the strategies for emotionallabor, through which people try to control their own emotions in the ...
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Along with increasing development of service economy and competition in hotelindustry, emotions accompanied with labor have become important within thisindustry. Surface and deep acting are considered as the strategies for emotionallabor, through which people try to control their own emotions in the workplace.Therefore, present research has been carried out with the aim of studying andexamining the impact of emotional labor on customer's satisfaction through themediating role of job satisfaction in hotel industry.Population of the study consists of employees and customers of 4 and 5 starhotels in Tehran. In order to obtain sample size, Simple Random sampling waywas applied and 385 were selected. This research is regarded as an appliedstudy in terms of purpose and is a descriptive survey in terms of data collecting.In order to analyze data, structural equations' modeling was used.Findings showed that employees' job satisfaction and deep acting have asignificant impact on customer's satisfaction. Surface and deep acting have alsoa significant impact on customer's satisfaction through job satisfaction whilesurface acting has no significant impact on customer's satisfaction Byconsidering this fact that deep acting has a different mechanism in adjustingemotions compared to surface acting, Hotels may consider required trainingplans for employees to strengthen deep acting strategies, through which they canoffer effective deep acting. So, in this way, they can increase costumers’satisfaction
Mohsen Akbari; Milad Houshmand Chaikhani; Hassan Motamed
Volume 10, Issue 31 , September 2015, Pages 41-69
Abstract
Different cities have different features. They have huge investments, looking formore tourists to raise the return on investment. Word of mouth communication isone of the cheapest and the most valuable ways to develop tourism that hasattracted attention of many scholars. Military personnel can be viewed ...
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Different cities have different features. They have huge investments, looking formore tourists to raise the return on investment. Word of mouth communication isone of the cheapest and the most valuable ways to develop tourism that hasattracted attention of many scholars. Military personnel can be viewed as asource of WOM, because most of them spend many days in different cities. Thepurpose of this study is to investigate the effect of service quality on militarypersonnel WOM with the mediating role of satisfaction, city image and theirattitude toward the city. This research is descriptive applied in terms of purpose.Questionnaire was used to survey 390 military personnel in the north and northeast of Tehran. Structural Equation Modeling and Smart PLS software wereused to analyze the gathered data. Results show that services quality has apositive effect on tourists' satisfaction and city image. Also, Satisfaction and cityimage have positive effects on attitude toward the city. Finally, satisfaction, cityimage and attitude toward the city have positive effects on WOM. Service Quality, Urban Brand, Brand Image, Attitude toward Brand,WOM
Samira Pouramraee; Mohammadreza Akbari; Amir Saberi
Volume 10, Issue 31 , September 2015, Pages 71-84
Abstract
The urban green space is one of the most important elements in urbanmetabolism. Global efforts have been done with the aim of physical environmentconservation related to ecosystems, fauna and flora. Green spaces are made inorder to improve urban ecology and provide a pleasant place for leisure time.The ...
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The urban green space is one of the most important elements in urbanmetabolism. Global efforts have been done with the aim of physical environmentconservation related to ecosystems, fauna and flora. Green spaces are made inorder to improve urban ecology and provide a pleasant place for leisure time.The most important effects of green spaces on cities are reduction of air andnoise pollution, temperature adjustment and increase of air humidity. Othereffects are relative. This study is applied in terms of purpose and descriptive interms of methodology. Data were gathered from both primary and secondaryresearch. To analyze data, One Sample T-test was used. The results showed thatin confidence level of 95%, significance level is smaller than alpha level of 5%.Thus, the Chengery Park can effectively contribute in development of tourismindustry. Then, developing Chengery Park is necessary for responding people’sneeds.
Pejman Rezaei; Nasrin Ghahramanee
Volume 10, Issue 31 , September 2015, Pages 85-102
Abstract
Planning of resources and attractions for tourists and providing appropriateservices with environmental planning on this resources is so important intourism planning. Therefore, Sirch complex, located in Kerman province, wasselected with an area of ten hectares in response to tourists’ needs. Due ...
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Planning of resources and attractions for tourists and providing appropriateservices with environmental planning on this resources is so important intourism planning. Therefore, Sirch complex, located in Kerman province, wasselected with an area of ten hectares in response to tourists’ needs. Due to thePhysical Carrying Capacity, the number of tourists allowed to enter the site is1644 per day, Real Carrying Capacity is 1062 per day and effective carryingcapacity is 850 per day. Taking into account required standard per capita usagefor each tourist, the effective carrying capacity, including Commercial area (850square meters), Residence area (340000 square meters), Restaurant and fastfood area (850 square meters) Sports and cultural area (2125 square meters),Recreation area (24100 square meters) and Roads area (30000 square meters)is estimated.
Nahid Amrollahi Biuki; Azam Nazari Dehaghi
Volume 10, Issue 31 , September 2015, Pages 103-131
Abstract
The main purpose of this study is to investigate and explain the effects that Isfahandomestic tourists’ image would have on tourism development of the city. The studypopulation is a group of tourists who have experience of travelling to Isfahan. As thepopulation of the study is unlimited, the sample ...
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The main purpose of this study is to investigate and explain the effects that Isfahandomestic tourists’ image would have on tourism development of the city. The studypopulation is a group of tourists who have experience of travelling to Isfahan. As thepopulation of the study is unlimited, the sample size has been determined based onthe method of Cochran's sample size determination, and a sample of 384(convenient) was selected. In order to collect data, a questionnaire was appliedusing Likert scale (five choices). For the validity, formal questionnaire was used andreliability was calculated for each variable by calculating Cronbach's alphacoefficients.Structural Equation Modeling was applied for collected data analysis andconceptual model evaluation. Then, Model fitting and required analysis were doneby using AMOS software. Finally, designed theoretical pattern were fitted bymodifying conceptual model. Therefore, it can be stated that individualcharacteristics have positive and significant effects on tourists’ behavior, tourismachievements and tourism development, due to tourist’s image
