sirous ghanbari; Mohammad Hossein Dehghan; Hossein Miraki Anari
Volume 10, Issue 32 , March 2016, Pages 1-20
Abstract
Nowadays, rural tourism is considered as an important part of economic activity. This main economic activity is taken into consideration from different points of view. On the one hand, it is looked as a policy for diversifying the economy of rural communities. On the other hand, it is considered as a ...
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Nowadays, rural tourism is considered as an important part of economic activity. This main economic activity is taken into consideration from different points of view. On the one hand, it is looked as a policy for diversifying the economy of rural communities. On the other hand, it is considered as a mean to reach mobility and national economic growth. Rural tourism can create opportunities and possibilities for rural employment and income. It develops small businesses and provides jobs. Regarding this, the main question of present study: by which means and under which circumstances, tourism, affects rural entrepreneurship development? The aim of this study is to analyze and evaluate the factors affecting the development of entrepreneurship in rural areas in central part of Anar. The research is descriptive in terms of method. Data were gathered from library research and field study, in which, a questionnaire was applied. The population of the study consists of a sample of 30 directors, 90 local authorities and rural residents, who were selected by Simple Random sampling. The SWOT model was applied in order to analyze data. The results showed that the factors related to the strength had the highest rating in the study. Also, “being located on the main roads of the country" among the strengths, "weak entrepreneurial culture among residents" and " negligence of officials" among the weaknesses, "more varied ways to make money" among opportunities and "the destruction of ancient monuments and historic buildings" and "changes in land use and landscape of the village" were among the threats were the most important sub factors in rating. According to the scores of the matrix of internal and external factors, the extracted strategy is to maintaining and protecting.
Mohamad Reza Karimi Alavijeh; Mohammad Mehdi Ahmadi; Mahsa Nazari
Volume 10, Issue 32 , March 2016, Pages 21-42
Abstract
Abstract: Religious tourism was one of the most prosper types of tourism in the world in the past. Islamic tourism is mainly, a new interpretation of religious tourism that merges pilgrimage and recreational tourism. In order to achieve tourism development strategies, it is important to evaluate the ...
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Abstract: Religious tourism was one of the most prosper types of tourism in the world in the past. Islamic tourism is mainly, a new interpretation of religious tourism that merges pilgrimage and recreational tourism. In order to achieve tourism development strategies, it is important to evaluate the satisfaction and loyalty of tourists in any tourist destination. Tourist satisfaction is important because it takes more tourists into the country and it has more foreign revenue for the country. The aim of this study is to investigate the effects of of traditional values and Islamic values on the satisfaction and loyalty of Muslim tourists. In this study, 387 foreign tourists were selected using Convenience sampling method. The present study is applied based on the aim and descriptive based on the method. To evaluate the research hypotheses, Structural Equation Modeling in Amos22 was used. The findings showed the effects of of quality value, social value, Islamic physical attributes and non-physical attributes on the tourists' satisfaction and loyalty of Muslim tourists. In the final section, applications, limitations, and suggestions for future researches were presented.
Hedayat Allah Nikkhah; Mostafa Zahirinia
Volume 10, Issue 32 , March 2016, Pages 43-65
Abstract
The tourism industry has become an important sector for both developed and developing countries, including Iran. This study attempts to identify the perceived impacts of tourism by residents in Bandar Abbas, located on the south of Iran. The impact of tourism was measured by the Ap and Crompton's ...
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The tourism industry has become an important sector for both developed and developing countries, including Iran. This study attempts to identify the perceived impacts of tourism by residents in Bandar Abbas, located on the south of Iran. The impact of tourism was measured by the Ap and Crompton's model (1998) in which, four aspects are categorized for tourism impacts; economic, cultural, social and environmental.Based on a survey of 390 local residents, tourism impacts were assessed by a 33-item tourism impact scale. According to the mean measures, the most strong perceptions toward tourism effects are associated with economic (M=3.78), and the second one is cultural aspect (M=3.61). In fact, these two aspects are considered as positive effects of tourism. On the other hand, the mean score of negative impacts was higher on social (M=3.38) and environmental (M=3.33) aspects in terms of the perceived impacts of tourism. The study also revealed that men have more negative social perception and positive environmental perception compare to women. The findings also showed that there is no relationship between marital status, job status and monthly income with tourism perception.
Laila Vossoughi; Narges Shamsi Marbini
Volume 10, Issue 32 , March 2016, Pages 87-67
Abstract
Tourism is an increasingly growing activity in the world. However, it is an important treat for the environment (both cultural & natural). In recent decades, the approach of sustainable tourism and the concepts such as ecotourism, green tourism, and responsible tourism are considered as a strong ...
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Tourism is an increasingly growing activity in the world. However, it is an important treat for the environment (both cultural & natural). In recent decades, the approach of sustainable tourism and the concepts such as ecotourism, green tourism, and responsible tourism are considered as a strong mechanism to control the negative impacts of tourism. Ecotourism is a new concept in tourism context which has been created with the idea of being in harmony with the nature. Among this, one of the most important ways considered in ecotourism and green tourism, is the idea of green accommodations like green hotels or Eco camps. Green accommodations are environmentally friendly lodging facilities which are initiate in environmentally sustainable accommodations. Matin Abad Eco camp, as a type of green resort, is one of the first Eco camps in Iran. This paper aims to recognize effective indicators for Eco camps of the world and then, to assess the level of success of these indicators in Matin Abad site. The population of the study are the tourists who has visited Matin Abad Eco camp (N=180). For gathering data, a questionnaire was designed by using a theoretical basis. The effective indicators and their criteria on Eco camp success were evaluated by T-test. The findings from assessing indicators with their related criteria showed that all of the indicators have positive impact on the success of this green accommodation, but important differences are about their criteria. In other words, details or the criteria of each indicator must be considered
Mohammad Reza Rashidi; Yousef Ghanbari; Jamileh Karimi
Volume 10, Issue 32 , March 2016, Pages 89-109
Abstract
Advances in technology and the growth in essential requirements of tourists has caused emerge of different parts of tourism business to respond tourists’ needs in receiving a variable range of information. This research has evaluated spatial distribution of web kiosks with emphasis on identified ...
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Advances in technology and the growth in essential requirements of tourists has caused emerge of different parts of tourism business to respond tourists’ needs in receiving a variable range of information. This research has evaluated spatial distribution of web kiosks with emphasis on identified factors and the ways to optimize them. WebInformation Kiosk provides tourists with useful information having the ability to provideinformation, promote, transact and interact, and intelligent relations with users. Large cities have essential needs for informing tourists by installing kiosks around the city. Hence, identifying potential sites suitable for installing and operating is necessity. The method of this study is descriptive. The main data were gathered from field study, by questionnaires and interviews. And the other information has been obtained through the library research. In the field study, in first interview and by collecting the information about the location parameters, factors were identified and a questionnaire was designed. After collecting data and processing them by SPSS software, AHP technique and GIS were applied for environment analysis. Findings showed that the important locations of the city such as Imam Khomeini square, the Airport, City Center and Kaveh terminal are the best places for installing information kiosks.
Soheil Nejat
Volume 10, Issue 32 , March 2016, Pages 111-129
Abstract
This study examines the impact of the brand salience on brand loyalty through the mediator variables, perceived quality, brand image, perceived value, and satisfaction. This research is applied in terms of purpose and descriptive based on method. The population in this study are tourists who have arrived ...
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This study examines the impact of the brand salience on brand loyalty through the mediator variables, perceived quality, brand image, perceived value, and satisfaction. This research is applied in terms of purpose and descriptive based on method. The population in this study are tourists who have arrived in the city of Babolsar in the summer of 2015. According to the sampling formula for unlimited population, a sample of 384 was obtained. A questionnaire was used to collect data in this study. Data was analyzed through SPSS and Smart PLS2 software. The results showed that brand salience has a positive and significant effect on perceived quality, brand image (characteristics of people and the physical environment), and destination brand loyalty. Also, the results showed that the perceived quality has a positive and significant effect on brand image (characteristics of people and the physical environment). But perceived value and satisfaction have no significant impact on brand loyalty. Perceived value has a positive and significant effect on satisfaction. Finally, satisfaction and physical environment have positive and meaningful effects on brand loyalty, but perceived value and people characteristics have no significant impact on brand loyalty.
