فصلنامه مطالعات مدیریت گردشگری

نقش مسئولیت اجتماعی هتل در شکل‌گیری رفتار سبز کارکنان (مورد مطالعه: هتل‌های 4 و 5 ستاره شهر تبریز)

نوع مقاله : مقاله پژوهشی

نویسندگان

یاور بابائی 1
شیوا خواجه ای 2

1 گروه مدیریت ، دانشکده اقتصاد و مدیریت، دانشگاه تبریز، تبریز، ایران

2 دانش آموخته رشته گردشگری، دانشکده مدیریت و اقتصاد، دانشگاه تبریز، تبریز، ایران.

https://doi.org/10.22054/tms.2025.88163.3107
چکیده
افزایش نگرانی‌ها نسبت به محیط‌زیست و افزایش فزآینده آلودگی‌های محیطی ناشی از فعالیت‌های انسانی سبب شده که پایداری، رفتارهای سبز و مسئولیت اجتماعی در محیط‌های کاری و اماکن گردشگری اهمیت یابند. برای همین منظور، این مطالعه به ارزیابی نقش مسئولیت اجتماعی بر رفتار سبز کارکنان در بین هتل‌های چهارستاره و پنج‎ستاره شهر تبریز پرداخته است. رویکرد تحقیق بر اثبات‌گرایی استوار بوده و به‌صورت کمی انجام گرفته است. جامعه آماری تحقیق، مدیران و کارکنان هتل‌های چهارستاره و پنج‎ستاره شهر تبریز می‎باشد که به روش نمونه‌گیری خوشه‌ای، تعداد 216 نفر نمونه انتخاب شدند. جهت گردآوری داده‌ها از پرسشنامه استاندارد استفاده شد و برای تحلیل داده‌های تحقیق از روش معادلات ساختاری و نرم‌افزار Amos استفاده شد. نتایج تحقیق نشان داد که مسئولیت اجتماعی و نگرانی زیست‌محیطی بر رفتار سبز کارکنان مؤثرند. اما اثر پشتیبانی از گردشگری پایدار بر رفتار سبز مورد تأیید قرار نگرفت. از نتایج دیگر تحقیق، اثر معنادار مسئولیت اجتماعی بر نگرانی زیست‌محیطی و پشتیبانی از گردشگری پایدار و نیز اثر معنادار نگرانی زیست‌محیطی بر پشتیبانی از گردشگری پایدار می‌باشد. یافته‌های این تحقیق، اهمیت توجه به مسائل مرتبط با محیط‌زیست را در بخش هتلداری برجسته کرده و بر نقش کارکنان در بهبود ملاحظات زیست‌محیطی در بخش هتلداری تأکید می‌کند. مطابق با یافته‌ها، شکل‌گیری مسئولیت اجتماعی و نگرانی نسبت به محیط‌زیست می‌تواند رفتارهای سبز و سازگار با محیط‌زیست کارکنان در بخش هتلداری را به‎دنبال داشته باشد

کلیدواژه‌ها

مسئولیت اجتماعی
پشتیبانی از گردشگری پایدار
رفتار سبز
نگرانی‌ زیست‌محیطی
شهر تبریز
موضوعات

عنوان مقاله English

Role of Hotel Social Responsibility in the Green Behavior of Staff: The Case of 4- and 5-Star Hotels in Tabriz

نویسندگان English

yavar babaei 1
Shiva Khajeyi 2
1 1. Assistant Professor, Department of Management, Faculty of Economics and Management, Tabriz University, Tabriz, Iran
2 Graduated in Tourism, Faculty of Management and Economics, Tabriz University, Tabriz, Iran.
چکیده English

The study investigated the role of social responsibility in shaping the green behavior of hotel employees in four- and five-star hotels in Tabriz. Utilizing a positivist, quantitative approach, data was collected from 216 managers and employees selected via cluster sampling. Analysis using structural equation modeling and Amos software revealed that employees’ social responsibility and environmental concern significantly influence their green behavior. However, the effect of supporting sustainable tourism on green behavior was not confirmed. The study also found significant effect of social responsibility on environmental concern and support for sustainable tourism, as well as the significant effect of environmental concern on support for sustainable tourism.

کلیدواژه‌ها English

Social responsibility
support for sustainable tourism
green behavior
environmental concerns
Tabriz city
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