فصلنامه مطالعات مدیریت گردشگری

تحلیلی بر شاخص‌های مالی مؤثر بر عملکرد مالی زنان شاغل در صنعت گردشگری

نوع مقاله : مقاله پژوهشی

نویسندگان

فائزه السادات میرفخرالدینی
فاطمه عزیزی

دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران

https://doi.org/10.22054/tms.2025.82603.2995
چکیده
در سال‌های اخیر بیش از نیمی از کارکنان صنعت گردشگری را زنان تشکیل می‌دهند. از این‎رو، توجه به مسائل مالی به جهت تأثیر آن‌ها در عملکرد مالی حائز اهمیت بوده و می‌بایست در اولویت بررسی صاحبان مشاغل گردشگری قرار گیرد. در این راستا، هدف این مطالعه پاسخ به این سؤال است که شاخص‌های مالی مؤثر بر عملکرد مالی زنان در صنعت گردشگری ایران، چه عواملی هستند؟ بدین منظور محققین با استفاده از روش تحقیق ترکیبی (کیفی-کمی) و از طریق بررسی کتابخانه­ای و ابزار پرسشنامه، مدل مفهومی تحقیق را از روابط بین شاخص‌ها ترسیم نموده و به‎منظور برازش آن از نرم‌افزار اسمارت‌پی‌ال‌اس‌3 استفاده کرده‏اند. جامعه آماری پژوهش را تعدادی از خبرگان، مدیران و زنان شاغل در حوزه گردشگری کشور تشکیل می‎دهند که مجموعا در این تحقیق 65 نفر می‌باشند. نتایج، حاکی از آن است که تجربه و سواد مالی به بهبود و ارتقای رفتار مالی زنان منجر می‌شود، در حالی که رفتار مالی تأثیر مستقیمی بر تاب‌آوری مالی داشته و در نهایت به بهبود عملکرد مالی بنگاه‌های گردشگری کمک می‌کند. 

کلیدواژه‌ها

پیشرفت شغلی زنان
عملکرد مالی
تجربه و سواد مالی
تاب آوری مالی
رفتارمالی
موضوعات

عنوان مقاله English

An Analysis of Financial Indicators Affecting the Financial Performance of Women Employed in the Tourism Industry

نویسندگان English

faeze sadat mirfakhraddini
Fatemeh Azizi
Faculty of Economics, Management & Accounting, Yazd University, Yazd, Iran
چکیده English

Women have accounted for over half of the tourism industry workforce in recent years. As such, attention to financial issues is crucial due to their significant impact on financial performance, and business owners in the tourism sector should prioritize it accordingly. This study aims to answer the question: What financial indicators influence the financial performance of women in Iran's tourism industry? To address this, the researchers employed a mixed-method approach (qualitative and quantitative), using both a literature review and a questionnaire. They developed a conceptual model based on the relationships between the financial indicators and used SmartPLS 3 software to test the model. The study's sample consisted of experts, managers, and women working in the tourism sector, comprising a total of 65 participants. The results indicate that financial experience and literacy positively impact women’s financial behavior, directly influencing their financial resilience and ultimately enhancing the financial performance of tourism businesses.
Women have accounted for over half of the tourism industry workforce in recent years. As such, attention to financial issues is crucial due to their significant impact on financial performance, and business owners in the tourism sector should prioritize it accordingly. This study aims to answer the question: What financial indicators influence the financial performance of women in Iran's tourism industry? To address this, the researchers employed a mixed-method approach (qualitative and quantitative), using both a literature review and a questionnaire. They developed a conceptual model based on the relationships between the financial indicators and used SmartPLS 3 software to test the model. The study's sample consisted of experts, managers, and women working in the tourism sector, comprising a total of 65 participants. The results indicate that financial experience and literacy positively impact women’s financial behavior, directly influencing their financial resilience and ultimately enhancing the financial performance of tourism businesses.

کلیدواژه‌ها English

Women's career advancement
financial performance
financial experience & literacy
financial resilience
financial behavior
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فصلنامه مطالعات مدیریت گردشگری
دوره 20، شماره 71
پاییز 1404
صفحه 37-76

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