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آیین نامه اجرایی قانون پیگیری و مقابله با تقلب در تهیه آثار علمی

An Analysis of Financial Indicators Affecting the Financial Performance of Women Working in the Tourism Industry

Document Type : Research Paper

Authors

Faculty of Economics, Management & Accounting, Yazd University, Yazd, Iran

Abstract

Women have accounted for over half of the tourism industry workforce in recent years. As such, attention to financial issues is crucial due to their significant impact on financial performance, and business owners in the tourism sector should prioritize it accordingly. This study aims to answer the question: What financial indicators influence the financial performance of women in Iran's tourism industry? To address this, the researchers employed a mixed-method approach (qualitative and quantitative), using both a literature review and a questionnaire. They developed a conceptual model based on the relationships between the financial indicators and used SmartPLS 3 software to test the model. The study's sample consisted of experts, managers, and women working in the tourism sector, comprising a total of 65 participants. The results indicate that financial experience and literacy positively impact women’s financial behavior, directly influencing their financial resilience and ultimately enhancing the financial performance of tourism businesses.
Women have accounted for over half of the tourism industry workforce in recent years. As such, attention to financial issues is crucial due to their significant impact on financial performance, and business owners in the tourism sector should prioritize it accordingly. This study aims to answer the question: What financial indicators influence the financial performance of women in Iran's tourism industry? To address this, the researchers employed a mixed-method approach (qualitative and quantitative), using both a literature review and a questionnaire. They developed a conceptual model based on the relationships between the financial indicators and used SmartPLS 3 software to test the model. The study's sample consisted of experts, managers, and women working in the tourism sector, comprising a total of 65 participants. The results indicate that financial experience and literacy positively impact women’s financial behavior, directly influencing their financial resilience and ultimately enhancing the financial performance of tourism businesses.

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References
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Tourism Management Studies
Volume 20, Issue 71
October 2025
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