akbar pour faraj; mohammad hoseyn khoshkhu imani; reyhaneh behbudi
Volume 4, Issue 11.12 , May 2006, , Pages 57-80
Abstract
A destination image is 'the expression of all objective knowledge, impressions, prejudice, imaginations and emotion thoughts an individual or group might have of a particular place'(Lawson, baud, 1977).This concept is of great importance in tourism context as it can determine tourist' preferences and ...
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A destination image is 'the expression of all objective knowledge, impressions, prejudice, imaginations and emotion thoughts an individual or group might have of a particular place'(Lawson, baud, 1977).This concept is of great importance in tourism context as it can determine tourist' preferences and influence their behavior during all trip stages from pre-travel steps to post-travel ones. On the other hand destination's built environment, architecture and buildings which are considered as the most significant cultural attractions, can affect the tourist destination image formation. This study examines the relationship between Iranian-Islamic architecture and European's post-visitors Image towards Iran. The aim of this paper is also to study the various aspects of this image via a model proposed by Echtner and Ritchie in 1993. To be more precise, the study has focused on the Safavid buildings of Isfahan, a well-known Iran's tourist destination. Results of the study indicate that Iranian- Islamic architecture had a significant effect on European tourist image. According to findings, Naghsh-e -Jahan Square and Sheik Lotfollah mosque are considered as the most remarkable and memorable places in European's functional perception. Responses show that most of the respondents have expressed their affective image of Iranian• Islamic architecture by the words which connote wonder, admiration and economic activities caused is essentially the nature of the services to be remembered as the industry after the oil industry and automobile industry as the third world to be known. Among the different fields of tourism, health tourism, and subsets of its capabilities and advantages due to their attention have doubled and growth acceleration, among other forms of tourism shows. Iran tourism development in this field as it should perhaps focus has not been the custodian institutions and consequently the level of business in the private collection of active and feet have not been successful. Negligible number of which deal with this matter of economic prosperity and business continuity are not entitled. Answer and explain why the development of medical tourism (as one of the most important part of health tourism) and the concept of learning to understand and prioritize the factors related to health tourism development topic and purpose of this article. To do this important first questionnaire consisted of 25 factors affecting the development of medical tourism, based on literature research and expert were set. The questionnaires for these 85 practitioners from the field of medical tourism that snowball method was identified were sent. Finally, prioritize each factor using the Friedman test as the results of a questionnaire were determined. The findings indicated that the view of practitioners medical tourism business, three factors "for Iran in the field Brand treatment", "full coordination with related institutions, health tourism" and "exist institution between the part of trustee and agency policy" were greatly priority first to third of Iran in the development of medical tourism are.
Abstract
The purpose of this study was, structural modeling to explain the mediating role of institutional factors affecting participation of local community in Sports tourism development planning Maku Free Zone (Iran). The population of this sport tourist’s free trade zone and industrial research Maku ...
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The purpose of this study was, structural modeling to explain the mediating role of institutional factors affecting participation of local community in Sports tourism development planning Maku Free Zone (Iran). The population of this sport tourist’s free trade zone and industrial research Maku in 2016 years. The present study was descriptive, is the correlation type survey. A questionnaire was used to collect data. The validity and reliability questionnaires were well within acceptable limits. The results of hypotheses testing can be used by software AMOS23 respectively and using the path (B). Research results show that, had a significant influence all of the participation of the local community (economic / social / environmental / institutional), on the development of sports tourism among which social factors with the greatest impact on the overall effect of 55%,
Laila Vossoughi; Zohre Kiani feizabadi; Azam Nejaddehbakri
Abstract
Today, the growing demand for traveling to attractions disastered by natural and human disasters has created a new type of tourism. According to tourism industry activists and planners, tourism development in these sites could be effective in recovering them. Hence, paying attention to demand, as an ...
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Today, the growing demand for traveling to attractions disastered by natural and human disasters has created a new type of tourism. According to tourism industry activists and planners, tourism development in these sites could be effective in recovering them. Hence, paying attention to demand, as an important part of the tourism system, attributes are important. Accordingly, in this article, assessing demand attributes on the after-the-earthquake Arg-e Bam (one of the cultural properties inscribed on the UNESCO World Heritage List) after recovering was considered. the present research in terms of purpose is an applied one and the methodology in which used is a descriptive-survey one. The statistical population of the study consists of visitors who visited Arg-e Bam during the first three months of 1396; According to the Morgan table and statistical surveys, 200 individuals were estimated as samples by the simple random sampling. The measuring tools SPSS 22 and AMOS software have been used for analyzing the research data, modelizing path analysis equations, and doing statistical tests. The research results show that there is a significant relationship between demographic attributes of demand (age, gender, and education level) and motivation of visitors; there is a positive and significant relationship between behavioral attributes of demand (motivation, purpose, and number of trips) and satisfaction of visitors, also there is no significant relationship between visitors’ satisfaction and their loyalty, and significantly positive effect of the destination image (positive and negative) on the motivation of the visitors, and no significant effect of the destination image (positive and negative) on visitors’ satisfaction and loyalty.
rahmatolah monshizadeh; hamid falahi
Volume 3, Issue 8 , June 2005, , Pages 59-90
Abstract
Oshtorankuh protected area is a vast land, comprising I 04355 hectares, with distinctive characteristics such as Gahar Lake - as the gem of the area• exclusive species of plants and amimals, a suitable climate for tourism during half of the year, etc, is now regarded as an ecotourism destination ...
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Oshtorankuh protected area is a vast land, comprising I 04355 hectares, with distinctive characteristics such as Gahar Lake - as the gem of the area• exclusive species of plants and amimals, a suitable climate for tourism during half of the year, etc, is now regarded as an ecotourism destination at provincial and national levels. In order to carry out a feasibility study on ecotourism development in the area, this paper makes a reconnaissance of the area's ecological sources including plants, soil, water resources, wildife, geology and geomorphology. At analysis phase, the above-mentioned collected data were classified and processed in order to be entered into a GIS system. Thus, several maps were drawn which led to the preparation of a land cover map which was then
Mahmoud Hassan Pour; Tahereh Shahi; Davoud Arjang Mehr
Abstract
Due to the complexities of today's world, human life is constantly exposed to different crises. One of these crises that has recently challenged tourism in the world and in Iran is the Covid-19 epidemic virus. It has faced major challenges. Therefore, this study aims to provide a structural model of ...
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Due to the complexities of today's world, human life is constantly exposed to different crises. One of these crises that has recently challenged tourism in the world and in Iran is the Covid-19 epidemic virus. It has faced major challenges. Therefore, this study aims to provide a structural model of crisis management in the Iranian tourism industry in order to help businesses cope with this crisis and its challenges. The research is based on the applied purpose, in terms of the nature of the explanation and has a quantitative approach. Based on the minimum sample (100 samples), 108 questionnaires were completed and measured by Smart-PLS software. According to the results, the proposed structural model for the supply sector in the face of crisis has been approved.
Sadegh Salehi; Jafar Bahari; Samira Mohammad
Abstract
This study aimed to study the impact of quality relationship with the customer on customers’ loyalty in three branches of Akbar joojeh restaurants chain (Gorgan, Sari and Tehran). A non-random sampling method was utilized to select some customers of Akbar joojeh restaurants chain and the required ...
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This study aimed to study the impact of quality relationship with the customer on customers’ loyalty in three branches of Akbar joojeh restaurants chain (Gorgan, Sari and Tehran). A non-random sampling method was utilized to select some customers of Akbar joojeh restaurants chain and the required data was collected by questionnaire. This study applied survey method and structural equation modeling through the Smart PLS software to analyze data. The statistical population of this research includes all customers of Akbar joojeh restaurants chain. The result of the study shows that the quality relationship with the customer has a positive and significant effect on customers’ loyalty. The results also revealed that of different dimensions of quality rwelationship with the customer, the variable of customer satisfaction has the largest amount of path coefficient and its impact on customers’ loyalty is higher than other variables.
Saeid Saeida Ardakani
Abstract
With its ever-increasing significance, corporate social responsibility is becoming a main topic in hotel industry. A reason is that corporate social responsibility affects customer loyalty. Hence, corresponding allocation of resources is not regarded as a cost here; rather, it is an investment towards ...
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With its ever-increasing significance, corporate social responsibility is becoming a main topic in hotel industry. A reason is that corporate social responsibility affects customer loyalty. Hence, corresponding allocation of resources is not regarded as a cost here; rather, it is an investment towards improved status of competitive advantages. The present paper aims to investigate the influence of corporate social responsibility on customer loyalty with regard to the roles of customer trust and satisfaction as mediators. A Questionnaire was used to gather the data. For this purpose, 106 questionnaires were distributed among costumers of 3-star and 4-star hotels in Yazd. Content validity, convergent and divergent validity, and reliability of the questionnaire were approved by experts’ comments, PLS method, Cronbach’s Alpha and composite reliability, respectively. The survey is descriptive in terms of purpose and the method is metrical. Data were analyzed by PLS and SPSS using a Partial-Least-Squares modeling of structural equations. Results showed that corporate social responsibility has significant and positive influences on customer trust and satisfaction. Customer trust has significant and positive influences on customer satisfaction and loyalty, and customer satisfaction has a significant and positive influences on customer loyalty
Saeed Rasekhi; Sorayya Mohammadi
Abstract
Over the past two decades, international tourism has developed rapidly and has a significant economic importance. This study investigates factors affecting tourism demand in the Caspian Sea littoral states. Panel data method during the period of 2000-2013 has been employed. The results indicate that ...
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Over the past two decades, international tourism has developed rapidly and has a significant economic importance. This study investigates factors affecting tourism demand in the Caspian Sea littoral states. Panel data method during the period of 2000-2013 has been employed. The results indicate that the per capita income, real exchange rate and trade liberalization has a positive effect on tourism. Also, other obtained results of this research show the economic instability has a significant negative effect on tourism demand. Regarding the significant potential for tourism development in this area, it is recommended while having the policy to promote tourism, paying particular attention to factors affecting tourism demands in the shoreline countries of Caspian Sea.
Rahele Ghozbanii; Aliakbar Aminbeidokhti; Sakineh Jafari; Hassan Haqiqat
Abstract
The competitiveness of geotourism destinations depends on a number of factors, including resources, demand conditions, management, and destination marketing. A comprehensive model for geotourism destination competition in the world has not yet been developed and the native model of competitiveness of ...
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The competitiveness of geotourism destinations depends on a number of factors, including resources, demand conditions, management, and destination marketing. A comprehensive model for geotourism destination competition in the world has not yet been developed and the native model of competitiveness of tourism destination in Iran has not been considered by researchers so far. The purpose of this study is to determine the competitiveness factors of geotourism destinations in Iran. The research method is qualitative and sequential exploratory. Using multiple resource alignment methods consisting of three sides: a) collecting theoretical foundations, infrastructural principles related to the research variable, b) research conducted in the field of competitiveness, and c) surveying the opinions of key experts, geotourism destination competitiveness factors were developed. The main indicators are formulated in three dimensions of competitive assets, competitiveness process, and competitive environment. The competitive assets dimension include the components of attractions, location, available facilities, supportive factors; the process of competitiveness dimension includes components of policymaking and planning, education and research, destination development and infrastructure improvement, destination marketing and management, protection and control, destination operations and branding, and the competitive environment dimension includes the components of external environmental conditions and factors affecting consumer demand. The results indicate that the competitiveness indicators of geotourism destination in Iran can cause a change in attracting tourists and maintaining and sustaining the sustainable development of Iran's tourism at the national and international levels in the current highly competitive conditions.
mehdi karoubi; javad yousefi
Volume 5, Issue 13 , November 2010, , Pages 65-84
Abstract
Quality of service is one of the most important issues for competing service companies, and consequently using a method for service quality mesurment is of great significance. Although there is no consensus on the most appropriate method for this measurement, in this study, according to the literature ...
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Quality of service is one of the most important issues for competing service companies, and consequently using a method for service quality mesurment is of great significance. Although there is no consensus on the most appropriate method for this measurement, in this study, according to the literature review findings, using the SERVQUAL model for comparing hotel guest’s expectations and perceptions was preferred. Therefore, our focus in this article is on the different dimensions of service quality in SERVQUAL model, and SPSS 16 was employed to analyze these dimensions of our case study. The findings of the research are classified into two parts: the first part contains some information about demographical attributions of the respondents. The second part, are the hypothesis tests demonstrating that the perceived quality of service in Mashhad’s Homa II hotel is higher than expectations of Iranian guests.
Sedighe Kiani Salmi; Mohammad Reza Boshagh
Abstract
Traditionally, the impacts of tourism can be studied as the social, cultural, economic and environmental impacts. The aim of this study is to provide a model to explain the effects of Rose festival in the county of Kashan. The sample size was calculated based on Cochran method as 200. ...
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Traditionally, the impacts of tourism can be studied as the social, cultural, economic and environmental impacts. The aim of this study is to provide a model to explain the effects of Rose festival in the county of Kashan. The sample size was calculated based on Cochran method as 200. To analyze the data, SPSS22 and AMOS22 were used. The results indicate that, the Rose festival affected in terms of environmental, physical, social and economic. Economic factors, is dedicated as playing the most important role in explaining the effects of Rose festival. Another important factor is the environmental factor that is influenced by Rose Festival and the development of tourism. This factor is accounted for the largest number of variables. Another important factor that is influenced by development of tourism and the Rose Festival is the physicalfactor. The last factor is social. Being of a minimum load factor compares to other factors indicates that the social texture of Kashan resist against change and this area still retains its local identity.
tourism management
Parvaneh Sobhani; Afshin Danehkar
Abstract
Improper recreational activity development can have destructive ecological and economic impacts. Identification and proportionality measurement for the principled and practical implementation of these activities is a suitable solution to reduce their negative impacts on tourism destinations and natural ...
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Improper recreational activity development can have destructive ecological and economic impacts. Identification and proportionality measurement for the principled and practical implementation of these activities is a suitable solution to reduce their negative impacts on tourism destinations and natural ecosystems. Accordingly, in the present study, the recreational activities demanded by tourists in the Hara protected area were identified, and then these activities were investigated according to a list of locational indicators. Spatial distribution of recreational activities in the Hara area demonstrated that due to the land and coastal-marine nature of the requested activities, as well as the topographical and climatic conditions of the area, most of these activities can be implemented in the coastal areas and waters. According to the results, 12 recreational activities from 43 identified activities were selected by tourists, and among these activities, "Visit the forest with a balloon" received the highest score, while the lowest score is assigned to "sunbathing on the coast". In addition, among the 14 spatial indicators, "precipitation intensity" and "suitable time for tourism" have been investigated and analyzed in most recreational activities, while other indicators such as "maximum height above sea level" affect a limited number of activities. On the other hand, the most important indicator in the implementation of these activities is the climate suitable for tourism and favorable weather conditions in this area. In general, the identification and investigation of recreational activities and spatial indicators in tourism destinations, especially in protected areas that have legal prohibitions and biological restrictions for human activities development, is essential and can help in the planning and proper management of these areas.IntroductionToday, tourism activities can play an important role along with economic, social, cultural, and political development to sustain human life. Recreational activities can be an important economic activity, but in case of unsuitable development, it also has destructive ecological and economic impacts. Correct planning for basic and practical implementation of these activities can be effective in reducing their negative impacts. In this regard, one of the most important topics discussed in the management and planning of tourism in natural areas is how to select recreational activities that can be developed and demanded by tourists in these areas. To achieve sustainable development, proportionality measurement and assessment of the environment and recreational activities are necessary and essential before any planning.Materials and Methods To identify recreational activities that can be developed in the Hara protected area based on experts' viewpoints and available documents, a list of recreational activities was prepared. Then 43 recreational activities were identified and presented to tourists in the form of a visual questionnaire to determine their selected activities and prioritize them in the numerical range of 1 to 10. According to Cochran's relationship, the sample size for tourists was determined to be 96. In this regard, by randomly distributing 100 questionnaires among tourists, their demand related to the recreational activities available in this area was identified and surveyed. In the next step, the requested activities were screened and selected. The basic selection of activities in this study is based on more than 10% of the total priorities, which among leisure activities with an average of more than 100 and based on the frequency of the first 3 selections (priorities 1 to 3) have the highest demand among tourists. It should be mentioned that the final score of the activities is also standardized and reviewed according to the highest sum of the priority coefficients. After examining the results of questioning by tourists and summarizing the types of recreational activities in demand in the area, to examine recreational activities, a series of location indicators were presented according to the nature of land and coastal-sea activities. Accordingly, according to the relevant study documents, 14 indicators include; slope, maximum height above sea level, coast type, wind intensity, precipitation intensity, water flow speed, maximum wave height, minimum water depth, maximum water depth, suitable time (comfortable climate), viewing angle, viewing direction, maximum viewing distance, and landscape composition was used for spatial proportionality of leisure activities.Discussion and Results As the results revealed, 12 recreational activities from 43 identified activities were selected by tourists, and among these activities, "visit the forest with a balloon" received the highest score, while the lowest score is assigned to "sunbathing on the coast". In addition, among the 14 spatial indicators, "precipitation intensity" and "suitable time for tourism" have been investigated and analyzed in most recreational activities, while other indicators such as "maximum height above sea level" affect a limited number of activities. On the other hand, the most important indicator in the implementation of these activities is the climate suitable for tourism and favorable weather conditions in this area. Considering the land and coastal-sea nature of the selected activities, as well as the topographical and climatic conditions of the area, the spatial distribution of most recreational activities is usable in the coastal profile and in the coastal areas and waters.Conclusions The results indicated that sustainable tourism development depends on the necessity of studying the ability of recreational activities in demand in the tourist destination. Each recreational activity is affected by a range of spatial indicators and also affects the environment. In general, the identification and investigation of recreational activities and spatial indicators in tourism destinations, especially in protected areas that have legal prohibitions and biological restrictions for human activities development, is essential and can help in the planning and proper management of these areas.
hamid zargam
Volume 1, Issue 2 , December 2003, , Pages 67-94
Abstract
Every Community interested in developing tourism to enhance or divers if ytheir economy wants to know how much good tourism can do for them .While tourism is not the answer to every community's economic challenges, it can provide economic benefits inmany cases. These economic benefits must then be compared ...
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Every Community interested in developing tourism to enhance or divers if ytheir economy wants to know how much good tourism can do for them .While tourism is not the answer to every community's economic challenges, it can provide economic benefits inmany cases. These economic benefits must then be compared to the social, cultural and environmental changes that tourism might bring in order to judge its acceptability in community economic development efforts. Translating visitors pending into economic impacts requires some information about the state or local economy, as well as procedures for dealing with good that visitors purchase at retail establishments. While some economic benefits and costs are very difficult to calculate, total economic impacts can be estimated relatively easily .In this paper a descripition of terms is provided first, next, the formulas
Mahmood Naderi Bani; Ali Delshad; Fatemeh Mohammadi; Marziyyeh adibzadeh
Volume 10, Issue 29 , April 2016, , Pages 69-93
Abstract
In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating ...
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In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating the effective factors of IT acceptance, especially in hospitality-related businesses. Despite of the essence advantages of IT, accepting and using of it, has encountered with the staff resistance. Therefore, the purpose of this study is to investigate the factors affecting hotel staff acceptance of information technology. Descriptive survey has been determined as the research methodology. The hotels’ staff in Shiraz city have been selected as the statistical population. SPSS20 software and Smart PLS have been used to analyze the collected data. The results showed that such factors as attitudes, common beliefs toward IT and subjective norms have a significant and positive impact on accepting and applying IT.
hamid zargam
Volume 2, Issue 4 , June 2004, , Pages 69-84
Abstract
Our country is blessed with numerous natural thermal spas located throughout the country where a wide range of medical conditions, ailments and disorders can be treated due to the therapeutic properties and quality of the waters used. This article focuses on spa resorts as it is .experienced by tourists. ...
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Our country is blessed with numerous natural thermal spas located throughout the country where a wide range of medical conditions, ailments and disorders can be treated due to the therapeutic properties and quality of the waters used. This article focuses on spa resorts as it is .experienced by tourists. The author has developed a table, based on the application of matrix evaluation techniques. The effort aims to support local and national authorities with a systematic and scientific basis for decision-making. This is exemplified through a Strategic Environmental Assessment of development planning. Also, this database provides a means to objectify present environmental conflicts. This contingency table is composed of physical, socio• economic and biological/ecosystems components. Data are generated from existing maps (e.g. land cover/use maps), statistica data a-id "ielc'work tu enable a pre1iminary impact analysis Statistical computations document significant potential environmertal i--ri:M't :.inrl 11\nc, cover changes in narticular for that within the framework of the economic benefits. implement ability, and necessity, achievements of these countries are compared. In order to undertake sound and sustainable tourism development in the future, and successfully compete in the international tourism market place, the role of the following factors need to be critically examined: Research, The economic impact of tourism, Indigenous components of product delivery in areas of food products, culture, architecture and appropriate technology, the manpower needs of the tourism industry, and Institutional framework.
mehdi kazemi; mahmud reza esmaili; allah yar tiruz abadi
Volume 7, Issue 19 , November 2012, , Pages 69-89
Abstract
This study aimed to identify the encouraging and deterrent forces of the sustainable tourism development in Lorestan province and formulating and prioritize appropriate strategies was done. In this regard, initially deterrent and encouraging forces were identified and prioritized based on ANP method. ...
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This study aimed to identify the encouraging and deterrent forces of the sustainable tourism development in Lorestan province and formulating and prioritize appropriate strategies was done. In this regard, initially deterrent and encouraging forces were identified and prioritized based on ANP method. In the second step with using (PIP) model the most suitable strategies of sustainable tourism development to each of the forces were formulated. Finally in order to prioritize the sestrategies, paired comparisons between the formulated strategies based on research criteria established. The results “job creation” and “property price increasing” respectively were the most important forces among encouraging and deterrent forces. (1-A) strategy with emphasis on efficient and targeted use of increasing incentives to travel between the people in order to the exploit of tourist attractions and products to creating employment and income for the province people as the best strategy is suggested.
Ali Khatami Firouzabadi1; Hossein Askaripoor; Ghasem Bakhshandeh
Volume 8, Issue 23 , November 2013, , Pages 71-96
Abstract
The difference between the Iran’s southern tourism coasts attraction and tourism facilities from one side and varieties of interests of tourists who wants to travel to these coastal lines from another hand increases the anxieties and confusions of tourists in choosing the most favorable tourism ...
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The difference between the Iran’s southern tourism coasts attraction and tourism facilities from one side and varieties of interests of tourists who wants to travel to these coastal lines from another hand increases the anxieties and confusions of tourists in choosing the most favorable tourism coast selection processes. Therefore, the recent project goals with offering travel pattern to south coastal lines collects data from 71 experienced people and 403 tourists chosen by judgmentally selection ,then has compared and ranked the six southern tourism coasts in Iran)Chabahar, Bandar-e Abbas, Kish, Qeshm, Bushehr and Ahvaz( according to attractions and tourism facilities by AHP method and EC software. In achieved pattern, the rank of each coast is determined in different criteria and Kish was known as the best tourism coast, and Chabahar, Qeshm, Bandar-e Abbas, Bushehr and Ahvaz are ranked respectively. At the end, the results were described to tourists, travel agencies and coastal city managers
Samira Pouramraee; Mohammadreza Akbari; Amir Saberi
Volume 10, Issue 31 , September 2015, , Pages 71-84
Abstract
The urban green space is one of the most important elements in urbanmetabolism. Global efforts have been done with the aim of physical environmentconservation related to ecosystems, fauna and flora. Green spaces are made inorder to improve urban ecology and provide a pleasant place for leisure time.The ...
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The urban green space is one of the most important elements in urbanmetabolism. Global efforts have been done with the aim of physical environmentconservation related to ecosystems, fauna and flora. Green spaces are made inorder to improve urban ecology and provide a pleasant place for leisure time.The most important effects of green spaces on cities are reduction of air andnoise pollution, temperature adjustment and increase of air humidity. Othereffects are relative. This study is applied in terms of purpose and descriptive interms of methodology. Data were gathered from both primary and secondaryresearch. To analyze data, One Sample T-test was used. The results showed thatin confidence level of 95%, significance level is smaller than alpha level of 5%.Thus, the Chengery Park can effectively contribute in development of tourismindustry. Then, developing Chengery Park is necessary for responding people’sneeds.
Abstract
The aim of the present study is to explore and examine the effect of emotional intelligence on employee’s performance through the mediating role of emotional labor acting strategies and emotional exhaustion in hotel industry. The statistical population included employees of four and five-star hotels ...
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The aim of the present study is to explore and examine the effect of emotional intelligence on employee’s performance through the mediating role of emotional labor acting strategies and emotional exhaustion in hotel industry. The statistical population included employees of four and five-star hotels in Tehran, from whom 270 individuals were selected using convenience sampling. Data collection instrument was a standard questionnaire in which face validity and Cronbach’s Alfa coefficient were used to get validity and reliability, respectively. Structural equation modeling and LISREL software were used to examine the studied model. The obtained results indicate that emotional intelligence has a significant positive impact on deep acting and employee performance while it has also a significant negative impact on surface acting. Although, Surface acting and emotional exhaustion have a significant negative impact on employee performance , deep acting has a significant positive impact on employee performance
Mansoureh Malekian; Samaneh Pouryazdi
Volume 9, Issue 28 , March 2015, , Pages 73-94
Abstract
Analyzing the effective factors on people's demands, can be help to predict resorts and recreational needs and successful management of such areas. Alavi Park in Qom city can attract many tourists but it lacks developments in constructions and equipment necessary for parks and recreational areas. We ...
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Analyzing the effective factors on people's demands, can be help to predict resorts and recreational needs and successful management of such areas. Alavi Park in Qom city can attract many tourists but it lacks developments in constructions and equipment necessary for parks and recreational areas. We used questionnaire to analyze the affecting factors on outdoor recreation in Alavi Park. Results showed that the correlation between variables was significant for age, marital status, education level, income and motivation, though the correlation coefficient was not significant for gender, job and park accessibility. Most visitors aged between 15-30 years old, married and preferred to use the park in spring, which was expectable with regard to demographics and climate of Qom. Filling the leisure time, rest and relaxation, picnic, entertainments and using children playground were main motivations of the park visitors which was correlated with quantity and quality of facilities in the park.
habib ebrahim pour; mohammad hasan zadeh; vali nemati
Volume 7, Issue 18 , August 2012, , Pages 73-92
Abstract
Organizational citizenship behavior is a type of voluntary behavior that is displayed out of the person’s own willingness, without any extrinsic motivation. This behavior is beyond the predefined duties of the employee and is done for helping out the organization or the customer, and entails no ...
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Organizational citizenship behavior is a type of voluntary behavior that is displayed out of the person’s own willingness, without any extrinsic motivation. This behavior is beyond the predefined duties of the employee and is done for helping out the organization or the customer, and entails no compensation. Existence of people with such behavior in organizations, not only helps accomplishing the organizational goals, but also acts a source of competitive advantage for institutions. The fruit of such behavior in individual level is loyalty of employees to organization and the job. This loyalty in tourism and hoteliering arenas translates into multiple returning of tourists and recommendation of destinations to others. Respecting the importance of organizational citizenship behavior in prosperity of hotels and formation of tourist loyalty, the current research engages in the study of its influence on loyalty of tourists accommodating in 2 and 3 stared hotels of Sarein. The method is descriptive-survey type. Statistical population encompasses the customers, managers and employees of different sections of hotels. Findings of the research revealed that indexes of citizenship behavior influence the tourist’s loyalty by different weights. In the end, some suggestions are provided for the hotel managers.
mahmud jome pour; narges kiyumars
Volume 7, Issue 17 , March 2012, , Pages 73-92
Abstract
In the recent years, tourism has been recognized as one of the prominent strategies of rural development and poverty reduction especially in developing countries, and has been broadly attended by policy makers and practitioners. However, tourism has been an object of severe criticism by researchers and ...
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In the recent years, tourism has been recognized as one of the prominent strategies of rural development and poverty reduction especially in developing countries, and has been broadly attended by policy makers and practitioners. However, tourism has been an object of severe criticism by researchers and practitioners of rural development for being the focus of attentions in excessive and partial ways, lacking roots in development theories. With a critical approach, this research aims to investigate the capitals of Zeeyarat villagers and to evaluate the tourism impacts on the sustainable livelihood development in Zeeyarat village – in Gorgan County, Golestan province. This research is descriptive-analytical in nature using a case study method to investigate the impacts of tourism on the village development. The Time frame of the research is November 2010 until august 2011. Data are derived through various sources such as: questionnaire-based household survey, interviews, observations and secondary sources. Conducting the survey, questionnaires were distributed among 150 rural families which were selected by random sampling from among the total of 575 village households in 2011. Semi-structured interviews were also carried out with 18 individuals. Also two PRA sessions were held in order to obtain more detailed perspectives on tourism experiences in the village and its associated transformations, being a complement to the information obtained from household survey. Afterwards, Content analysis was adopted to analyze the collected data. Predetermined categories and themes employed in the analysis were based on the SLFT framework. In addition, the quantitative data from the questionnaire-survey (related to the livelihoods outcomes or sustainability) were analyzed using the SPSS software version 17.
Ali Delshad; Farzaneh Abohashem Abadi; Iman Ghasemian
Abstract
To ensure the sustainability of tourism development, the use of techniques and practical methods for evaluating sustainability has been considered. The results of previous studies indicate that the relationship and significance of these indexes have ever been considered. Therefore, the purpose of this ...
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To ensure the sustainability of tourism development, the use of techniques and practical methods for evaluating sustainability has been considered. The results of previous studies indicate that the relationship and significance of these indexes have ever been considered. Therefore, the purpose of this research was to identify the indexes of assessing the sustainability of tourism development and determining the priority of each factor, as well. The descriptive-analytical method was used as the research methods. The statistical population included the tourism professors and managers involved in tourism activities. Fuzzy Delphi, Fuzzy Network Analysis Process and Fuzzy DEMATEL techniques have been used to analyze the data. The obtained results have indicated that among the six main factors, the economic factor with a weight of 0.415 is the most important index in measuring tourism sustainability. Also, economic and cultural indexes as the most influential and effective ones have been determined in assessing the sustainability of tourism development, respectively.
Mohammad Masoud Majidifar; Shamsosadat Zahedi; Azizolah Jafari; Seyed Saeid Hashemi
Abstract
Abstract Due to the crucial role of technology in competitiveness and economic growth, the technological capability assessment has been paid attention to by countries in recent years. Applying technology to gain competitive advantage, knowledge, and recognizing the firm's technological capability is ...
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Abstract Due to the crucial role of technology in competitiveness and economic growth, the technological capability assessment has been paid attention to by countries in recent years. Applying technology to gain competitive advantage, knowledge, and recognizing the firm's technological capability is one of the most important key factors in success. Introduction Technological needs assessment is a tool to assess the capabilities required to implement technological priorities. The technology-oriented hospitality industry is one of the important and strategic industries in the world. Materials and methods This study aimed to prioritize technological capability assessment indicators to assess technological capabilities and develop a strategy for the Parsian Chain Hotels. The current research identifies and prioritizes appropriate technological capability assessment indicators according to the hospitality industry due to the importance of assessing technological capabilities and strategy formulation and their relation. Discussion and results The results of this prioritization helped to develop future policies for this hotel. In this regard, according to the literature review, 32 indicators have been identified. According to the mentioned 32 indicators and validity confirmation by experts, 80 questionnaires have been collected after designing the questionnaire. Conclusions After the confidence of questionnaire reliability by Cronbach's alpha test, exploratory factor analysis has been done, and 31 indicators in the shape of 8 factors have been classified and prioritized.
Pejman Alipour; Bahram Kheiri; Abbas Heydari
Abstract
Issue: Customer participation in a wide range of voluntary, active and interactive business behaviors increases the perceived value of the brand. In fact, there is a great deal of empirical evidence to support a general link between customer engagement and customer perceived brand value. However, the ...
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Issue: Customer participation in a wide range of voluntary, active and interactive business behaviors increases the perceived value of the brand. In fact, there is a great deal of empirical evidence to support a general link between customer engagement and customer perceived brand value. However, the concepts of customer engagement and brand value co-creation are significantly multifaceted issues. Therefore, there is an important research opportunity to examine the relationship between different factors affecting the creation of brand value through customer participation. Recognizing this research hypothesis, the present study seeks to identify a set of factors that affect the creation of brand value in various ways through customer participation with a precise and meticulously meticulous approach, and thus, a model for explaining co-creation. Provide brand value in the tourism industry. The lack of comprehensive and multifaceted models on the issue of brand value co-creation in the tourism industry further clarifies the theoretical importance of this paper. At the same time, since the main evidence and information of this research is provided through interviews with tourism industry stakeholders who are fully acquainted with the subject; Therefore, it can be inferred that the proposed model of this research has a good validity.Method: The present study is a fundamental study that has been conducted with the aim of developing and validating the pattern of brand value creation in the tourism industry. From the perspective of data type, the present study has been conducted by mixed method (quantitative-qualitative) and from the perspective of data collection period is in the category of cross-sectional research. The study population in the qualitative section, including marketing and branding specialists in the tourism industry, reached a theoretical saturation with 15 experts. And in a small part, a sample consisting of 311 employees of Tehran hotels has been selected. The main method used in the qualitative part is the data approach of the foundation (grounded theory) and using this method, the main and sub-categories of designing the pattern of creating brand value in the tourism industry have been identified. In the quantitative part, the partial least squares method is used to validate the model. MaxQDA 11 software was used for content analysis and partial minimum squares calculations were performed with Smart PLS 2 software.Discussion and Conclusion: Managers should try to adapt services in the digital context to the needs of the day and with changes, and also by increasing customers' trust in the brand, their service to the services they provide and the conditions they create in the minds of consumers. Raise the brand in the context of e-commerce. The importance of trust in the development of e-business in the service sector has already been mentioned (Das et al., 2019). In this regard, it is necessary for managers of tourism and hotel industry with appropriate activities and investments in marketing in the digital context, setting fair prices and appropriate to the level of service quality, customer participation in programs and social activities with the aim of promoting the brand name in different market segments. Promotional activities such as offering cash discounts, prizes, etc. provide the necessary platform for promoting customer engagement with the brand and managing the brand value of the hotel in the field of e-commerce.
