Document Type : Research Paper
Authors
Abstract
In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating the effective factors of IT acceptance, especially in hospitality-related businesses. Despite of the essence advantages of IT, accepting and using of it, has encountered with the staff resistance. Therefore, the purpose of this study is to investigate the factors affecting hotel staff acceptance of information technology. Descriptive survey has been determined as the research methodology. The hotels’ staff in Shiraz city have been selected as the statistical population. SPSS20 software and Smart PLS have been used to analyze the collected data. The results showed that such factors as attitudes, common beliefs toward IT and subjective norms have a significant and positive impact on accepting and applying IT.
Keywords
جابری، اکبر.سلیمی، مهدی. خزانی پول، جواد. ( 1392 ) بررسی تأثیر انگیزش های درونی و بیرونی بر تسهیم دانش کارکنان در سازمان های ورزشی(مطالعه موردی کارمندان
.75-55 ,( ادارات تربیت بدنی استان اصفهان). مدیریت ورزشی( 14، PLS داوری، علی، رضازاده، آرش،( 1392 )؛ مدل سازی معادلات ساختاری با نرم افزار
نمونه سازی معادلات ساختاری- نرم افزار ، تهران ، انتشارات جهاد دانشگاهی.
تهران: .SPSS مؤمنی، منصور و قیومی فعال، علی. ( 1391 ). تحلیلهای آماری با استفاده از منصور مؤمنی.
یعقوبی، نورمحمد. شاکری، رویا. ( 1387 ) . مقایسه تحلیلی مد ل های پذیرش فناوری با .44-21 ,( تأکید بر پذیرش بانکداری الکترونیک. فصلنامه علوم مدیریت ایران( 11
.75-55 ,( ادارات تربیت بدنی استان اصفهان). مدیریت ورزشی( 14، PLS داوری، علی، رضازاده، آرش،( 1392 )؛ مدل سازی معادلات ساختاری با نرم افزار
نمونه سازی معادلات ساختاری- نرم افزار ، تهران ، انتشارات جهاد دانشگاهی.
تهران: .SPSS مؤمنی، منصور و قیومی فعال، علی. ( 1391 ). تحلیلهای آماری با استفاده از منصور مؤمنی.
یعقوبی، نورمحمد. شاکری، رویا. ( 1387 ) . مقایسه تحلیلی مد ل های پذیرش فناوری با .44-21 ,( تأکید بر پذیرش بانکداری الکترونیک. فصلنامه علوم مدیریت ایران( 11
Baker, M., Riley, M., (1994). New perspectives on productivity in hotels: some advances and new direction. International Journal of Hospitality Management 13 (4), 297–311.
Buick, I., (2003). Information technology in small Scottish hotels: is it working? International Journal of Contemporary Hospitality 15 (4/5), 243–247.
Byrd, T.A., Turner, E.T., (2001). An exploratory examination of the relationship between flexible IT infrastructure and competitive advantage. Information and Management 39, 41–52.
8.Buhalis, D., (2003). E. tourism: information technology for strategic tourism management. London. Financial times practise Hall.
9.Chang, H. H., & wong, K. H. (2010). Adoption of e-procurement and participation of e-marketplace on firm performance: trust as a moderator. Information & Management, 47(5/6), 262-270.
Davis, F. D (1989) User Acceptance Of Computer Technology: A
Comparison Of Two Theoretical Model. Management Scienc,(8)
35,982-1003.
Gupta, B., Dasgupta, S., Gupta, A., (2008). Adoption of ICT in a government organization in a developing country: An empirical study. Journal of Strategic Information Systems 17, 140–154
Gon Kim,Woo. Ma, Xiaojing. Jin Kim,Dong (2006) Determinants of
Chinese hotel customers ’e-satisfaction and purchase. Tourism
Management–27,890-900.
Goo Kim,Tae .Hyoung Lee,Jae .Law,Rob . (2008). An empirical examination of the acceptance behaviour of hotel front office
systems: An extended technology acceptance model. Tourism Management , 29, 500–513.
Hasan, B., (2003). The influence of specific computer experiences on computer self-efficacy beliefs. Computers in Human Behavior 19, 443–450.
Hoof, H.B.V., Collins, G.R., Combrink, T.E., Verbeeten, M.J., 1995. Technology needs and perceptions. Cornell Hotel and Restaurant Administration, 64–69.
Huang, S. M., Wei, C. W., Yu, P. T., & Kuo, T.Y. (2004). An empirical investigation on learners’ acceptance of e-learning for public unemployment vocational training. Retrieved on September 21, 2007 .
Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: a review of four recent studies. Strategic management journal, 20(2), 195-204.
18.Hyang Jin Huh and et., (2009). A comparison of competing
theoretical models for understanding acceptance. International
Journal of Hospitality Management.134–121 ,(28)
Kim, T. G., Lee, J. H., & Law, R. (2008). An empirical examination of the acceptance behaviour of hotel front office systems: An extended technology acceptance model. Tourism Management, 29, 500–513.
Kripanont, N. (2006). Using a technology acceptance model to investigate academic acceptance of internet. Journal of Business System, Governance and Ethics, 1(2), 13-28.
Lam, Terry. Cho, Vincent. Qu, Hailin. (2007). A study of hotel employee behavioral intentions towards adoption of information technology. Hospitality Management , 26, 49–65.
Law, R., Jogaratnam, G., (2005). A study of hotel information technology applications. International Journal of Contemporary Hospitality 17 (2–3), 170–180.
Lee, Y. C. (2006). An empirical investigation into factors influencing the adoption of an e-learning system. Online Information Review, 30(5), 517-541.
Lian, J.W., Lin, T.M., (2008). Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types, Computers in Human Behaviour, 24, 48–65
Moon, J.W., & Kim, Y.G. (2001). Extending the TAM for a World Wide Web context. Information & Management, 38(4), 217-230.
Morris, M.G., & Dillon, A. (1997). How user perceptions influence software use. IEEE Software, 14(4), 58-65.
بررسی عوامل موثر بر پذیرش فناوری اطلاعات ... 93
Nanayakkara, C. (2005). A model of user acceptance of learning
management systems: A study within tertiary institutions in New
Zealand. Retrieved on September 27, 2007.
Pai FY & Huang KI. (2011), Applying the Technology Acceptance Model to the introduction of healthcare information systems. Technological Forecasting and Social Change; 78(4): 650-60.
Paraskevas, A., Buahlis, D., 2003. Outsourcing IT for small hotels: the opportunities and challenges of using application service providers. Cornell Hotel and Restaurant Administration Quarterly 43 (2), 27–39.
Poon, V.C., & Low, K.L., (2005). Are travellers satisfied with Malaysian hotels? International journal of contemporary Hospitality management, 17 (2/3), 11-20.
Roepke, R., Agarwal, R., Ferratt, T.W., 2000. Aligning the IT human resource with business vision: the leadership initiative at 3M. MIS Quarterly 24 (2), 327–353.
Ross, J.W., Beath, C.M., Goodhue, D.L., 1996. Develop long-term competitiveness through IT assets. MIT Sloan. Siguaw, J.A., Enz, C.A., 1999. Best practices in information technology. Cornell Hotel and Restaurant Administration Quarterly 40 (5), 58–71.
Talukder, M. (2012). Factors affecting the adoption of technological innovation by individual employees: An Australian study . Procedia - Social and Behavioral Sciences, 40, 52 – 57.
Vainio, H. M. (2006). Factors influencing corporate customers’ acceptance of internet banking: Case of Scandinavian trade finance customers. Retrieved on September 25, 2007 from www.pafis. shh.fi/ graduates/ hanvai03.pdf.
Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision sciences, 39(2), 273-315.
Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D., 2003. User acceptance of information technology: toward a unified view. MIS Quarterly 27 (3), 425–478.
Vin-Cent Chang, P. (2004). The validity of an extended technology
acceptance model (TAM) for predicting internet/portal usage.
Retrieved on September 24, 2207 from www. etd. ils. unc. edu: 8080/dspace/bitstream/1901/78/1/draft25.pdf.
Wang,Youcheng. Qualls,William.(2007). Towards a theoretical model
of technology adoption in hospitality organizations. Hospitality
Management (26), 560–573
Buick, I., (2003). Information technology in small Scottish hotels: is it working? International Journal of Contemporary Hospitality 15 (4/5), 243–247.
Byrd, T.A., Turner, E.T., (2001). An exploratory examination of the relationship between flexible IT infrastructure and competitive advantage. Information and Management 39, 41–52.
8.Buhalis, D., (2003). E. tourism: information technology for strategic tourism management. London. Financial times practise Hall.
9.Chang, H. H., & wong, K. H. (2010). Adoption of e-procurement and participation of e-marketplace on firm performance: trust as a moderator. Information & Management, 47(5/6), 262-270.
Davis, F. D (1989) User Acceptance Of Computer Technology: A
Comparison Of Two Theoretical Model. Management Scienc,(8)
35,982-1003.
Gupta, B., Dasgupta, S., Gupta, A., (2008). Adoption of ICT in a government organization in a developing country: An empirical study. Journal of Strategic Information Systems 17, 140–154
Gon Kim,Woo. Ma, Xiaojing. Jin Kim,Dong (2006) Determinants of
Chinese hotel customers ’e-satisfaction and purchase. Tourism
Management–27,890-900.
Goo Kim,Tae .Hyoung Lee,Jae .Law,Rob . (2008). An empirical examination of the acceptance behaviour of hotel front office
systems: An extended technology acceptance model. Tourism Management , 29, 500–513.
Hasan, B., (2003). The influence of specific computer experiences on computer self-efficacy beliefs. Computers in Human Behavior 19, 443–450.
Hoof, H.B.V., Collins, G.R., Combrink, T.E., Verbeeten, M.J., 1995. Technology needs and perceptions. Cornell Hotel and Restaurant Administration, 64–69.
Huang, S. M., Wei, C. W., Yu, P. T., & Kuo, T.Y. (2004). An empirical investigation on learners’ acceptance of e-learning for public unemployment vocational training. Retrieved on September 21, 2007 .
Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: a review of four recent studies. Strategic management journal, 20(2), 195-204.
18.Hyang Jin Huh and et., (2009). A comparison of competing
theoretical models for understanding acceptance. International
Journal of Hospitality Management.134–121 ,(28)
Kim, T. G., Lee, J. H., & Law, R. (2008). An empirical examination of the acceptance behaviour of hotel front office systems: An extended technology acceptance model. Tourism Management, 29, 500–513.
Kripanont, N. (2006). Using a technology acceptance model to investigate academic acceptance of internet. Journal of Business System, Governance and Ethics, 1(2), 13-28.
Lam, Terry. Cho, Vincent. Qu, Hailin. (2007). A study of hotel employee behavioral intentions towards adoption of information technology. Hospitality Management , 26, 49–65.
Law, R., Jogaratnam, G., (2005). A study of hotel information technology applications. International Journal of Contemporary Hospitality 17 (2–3), 170–180.
Lee, Y. C. (2006). An empirical investigation into factors influencing the adoption of an e-learning system. Online Information Review, 30(5), 517-541.
Lian, J.W., Lin, T.M., (2008). Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types, Computers in Human Behaviour, 24, 48–65
Moon, J.W., & Kim, Y.G. (2001). Extending the TAM for a World Wide Web context. Information & Management, 38(4), 217-230.
Morris, M.G., & Dillon, A. (1997). How user perceptions influence software use. IEEE Software, 14(4), 58-65.
بررسی عوامل موثر بر پذیرش فناوری اطلاعات ... 93
Nanayakkara, C. (2005). A model of user acceptance of learning
management systems: A study within tertiary institutions in New
Zealand. Retrieved on September 27, 2007.
Pai FY & Huang KI. (2011), Applying the Technology Acceptance Model to the introduction of healthcare information systems. Technological Forecasting and Social Change; 78(4): 650-60.
Paraskevas, A., Buahlis, D., 2003. Outsourcing IT for small hotels: the opportunities and challenges of using application service providers. Cornell Hotel and Restaurant Administration Quarterly 43 (2), 27–39.
Poon, V.C., & Low, K.L., (2005). Are travellers satisfied with Malaysian hotels? International journal of contemporary Hospitality management, 17 (2/3), 11-20.
Roepke, R., Agarwal, R., Ferratt, T.W., 2000. Aligning the IT human resource with business vision: the leadership initiative at 3M. MIS Quarterly 24 (2), 327–353.
Ross, J.W., Beath, C.M., Goodhue, D.L., 1996. Develop long-term competitiveness through IT assets. MIT Sloan. Siguaw, J.A., Enz, C.A., 1999. Best practices in information technology. Cornell Hotel and Restaurant Administration Quarterly 40 (5), 58–71.
Talukder, M. (2012). Factors affecting the adoption of technological innovation by individual employees: An Australian study . Procedia - Social and Behavioral Sciences, 40, 52 – 57.
Vainio, H. M. (2006). Factors influencing corporate customers’ acceptance of internet banking: Case of Scandinavian trade finance customers. Retrieved on September 25, 2007 from www.pafis. shh.fi/ graduates/ hanvai03.pdf.
Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision sciences, 39(2), 273-315.
Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D., 2003. User acceptance of information technology: toward a unified view. MIS Quarterly 27 (3), 425–478.
Vin-Cent Chang, P. (2004). The validity of an extended technology
acceptance model (TAM) for predicting internet/portal usage.
Retrieved on September 24, 2207 from www. etd. ils. unc. edu: 8080/dspace/bitstream/1901/78/1/draft25.pdf.
Wang,Youcheng. Qualls,William.(2007). Towards a theoretical model
of technology adoption in hospitality organizations. Hospitality
Management (26), 560–573
)