Explaining the Factors Affecting the Development of Rural Tourism Entrepreneurship in Iran

Mohammadjavad Abbasi; Jila Sajjadi; Ali Abdollahi; Mohammadtaghi Razavian

Volume 15, Issue 52 , December 2020, Pages 1-26

https://doi.org/10.22054/tms.2020.46417.2204

Abstract
  The purpose of this study was to explain the factors affecting the development of rural tourism entrepreneurship. The research method is descriptive-exploratory and the main tool for data collection is a researcher-made questionnaire. The statistical population consisted of 174 entrepreneurs and business ...  Read More

Sustainable Innovation in the Hospitality Industry: Investigating the Role of diffusion of Innovation, Environmental Pressures, Green Marketing and Resource Commitment

Fatemeh Yavari Gohar; Khalil Hayati

Volume 15, Issue 52 , December 2020, Pages 27-50

https://doi.org/10.22054/tms.2020.49649.2262

Abstract
  the world and our global community needing change to be more responsive to environmental, social and economic capital. This process not only makes companies more environmentally sensitive, it is also a great opportunity for innovative companies to grow and gain competitive advantage and benefit from ...  Read More

Analyzing Factors Influencing Image and Environmentally-Friendly tourists Behavior in Nature-Based Destinations (Case Study: Masal City)

Sadegh Salehi; Salman Feizi; Yaser Gholipour

Volume 15, Issue 52 , December 2020, Pages 51-79

https://doi.org/10.22054/tms.2020.48882.2245

Abstract
  Increasing destructive environmental behaviors and adopting environmentally incompatible approaches in the development of the tourism industry have caused environmental problems for tourism destinations. In this study, the effect of relationship with nature and environmental quality on environmentally ...  Read More

Tourism to Kurdistan: the Reproduction of Old cliché or Constructing of New Images?

Jamal Mohamadi; Fardin Mohamadi

Volume 15, Issue 52 , December 2020, Pages 81-110

https://doi.org/10.22054/tms.2021.45999.2196

Abstract
  This research attempts to discover and analyze the contexts, reasons and consequences of tourism to Kurdistan in the framework of interpretative – constructionist paradigm. To do this empirically, we have relied on grounded theory as an approach of qualitative research, and we have used deep individual ...  Read More

A Study and Analysis of Obstacles Barriers of Water Tourism Developments in Khuzestan Province

Majid Goodarzi; Mohammad Ali Firoozi; Saeed Maleki; Karimeh Kaab Omeyr

Volume 15, Issue 52 , December 2020, Pages 111-140

https://doi.org/10.22054/tms.2020.49911.2266

Abstract
  The present study is an applied-theoretical and methodological-descriptive-analytic one. The results showed that based on Pearson's analysis; there is a significant and direct significant relationship between the independent variables of the research and the dependent variable. The results of Friedman ...  Read More

Designing an Entrepreneurship Process Model in Coastal Tourism in Bushehr Province Using the Grounded Theory Approach

Zeinab Bahraini; Nader Naderi

Volume 15, Issue 52 , December 2020, Pages 141-176

https://doi.org/10.22054/tms.2020.12166

Abstract
  This research is attempting to adopt a non-teleological approach to the entrepreneurship process in the coastal tourism area of Bushehr province. The present study is theoretical and applied in terms of its objective. The research method is descriptive in terms of data collection method. Also, the present ...  Read More

Presenting Content Marketing Model Based on Genetic Algorithm in Fars Province Tourism Industry

Mahmood Maarefi; Houshang Asadullah; Esmail Hassanpour Ghoroghchy

Volume 15, Issue 52 , December 2020, Pages 175-208

https://doi.org/10.22054/tms.2020.44116.2171

Abstract
  Digital space is increasingly associated with the tourism industry, and content production as an important part of this space is seeking to attract customers. Content is the core of digital marketing which is in charge of educating, raising awareness, informing and creating added value for customers. ...  Read More

Identifying the Mental Models of Co-creation Tourism industry: Using Q Methodology

marayam rahmaty; Reza Radfar

Volume 15, Issue 52 , December 2020, Pages 209-234

https://doi.org/10.22054/tms.2021.47996.2236

Abstract
  The purpose of this study is to identify the mental patterns of tourism industry co-creation. The present study is a mixed-exploratory study conducted using the Q-methodology. This research was conducted with the participation of ten professors familiar with the subject of the research as well as tourism ...  Read More

Educational Tourism Values with Intermediate linkage in information technology on international students attraction In higher education

Tayyebeh Barahouei; Rouhollah Bagherimajd

Volume 15, Issue 52 , December 2020, Pages 235-262

https://doi.org/10.22054/tms.2020.48152.2229

Abstract
  The purpose of this study was to investigate the role of information technology in attracting international students by mediating the values ofeducational tourism in higher education. The method used in this study was correlational. Statistical population used in this survey faculty of universities of ...  Read More

Identifying the negative cultural effects of tourism on the host community (Case study: Deh Cheshmeh village)

Mehrdad Sadeghi; Abbas Ghaedamini Harouni

Volume 15, Issue 52 , December 2020, Pages 263-308

https://doi.org/10.22054/tms.2021.50908.2291

Abstract
  This study aimed to describe and identify The negative effects of tourism on hist society culture based on the, Experiences of Residents of Deh Cheshme village . the method was qualitative based on phenomenological. The population of research were all of Residents of Deh Cheshme village, which includes ...  Read More

Trust-based Tourism Recommendation System Using Context-Aware Clustering

AliAkbar Noorian; Reza Ravanmehr; Ali Harounabadi; Fatemeh Nouri

Volume 15, Issue 52 , December 2020, Pages 309-344

https://doi.org/10.22054/tms.2020.41870.2137

Abstract
  Nowadays, in the age of communication, the production and transmission of information are increasing rapidly. There are also many destinations in the tourism sector that are worth traveling, but increasing the number of suitable tourist destinations through the high volume of choices makes it harder ...  Read More

Environmental Risk Assessment of Using EFMEA Method for Sustainable Tourism Management (Case Study: Hormoz Island)

Elahe Nasernasir; Hossein Parvaresh

Volume 15, Issue 52 , December 2020, Pages 345-372

https://doi.org/10.22054/tms.2020.39182.2078

Abstract
  In this study the environmental effects and risks of tourism in Hormoz Island was studied using EFMEA method. For this study field surveys was conducted and also we consulted with environmental and tourism experts, then risk priority numbers ( RPN ) was calculated using pollution extent, occurrence likelihood ...  Read More