An institutional Analysis of Tourism Business Environment and Entrepreneurship of Iran

Mohammad Reza Farzin; Mahmoud Hassan Pour; Seyed Mojtaba Mahmoud Zadeh; Ali Arab Mazar Yazdi

Volume 15, Issue 50 , June 2020, Pages 1-34

https://doi.org/10.22054/tms.2020.42394.2139

Abstract
  The analysis of the quality of the business environment and tourism entrepreneurship is one of the most important preconditions for improving the tourism business environment. In this regard, the new institutional economy, which focuses on the institutional environment, interprets the relations of tourist ...  Read More

Compilation and Priority Assessment of Scenarios Affecting the Future of Sustainable Tourism in Kerman with the Futures studies Approach

Esmaeil Aliakbari; Nafese Marsousi; Leila Jalalabadi

Volume 15, Issue 50 , June 2020, Pages 35-60

https://doi.org/10.22054/tms.2020.33013.1953

Abstract
  This article has identified and compiled the future scenarios of tourism in Kerman in the perspective of 1410 with a future studies approach. The data has been developed with documentary and survey methods and in processing those from the Delphi method, structural analysis and Startup Wizard have been ...  Read More

The Impact of Quality Relationship with the Customer on Customers Loyalty in the Restaurant Industry (Case Study: Akbar Joojeh Restaurants Chain)

Sadegh Salehi; Jafar Bahari; Samira Mohammad

Volume 15, Issue 50 , June 2020, Pages 61-94

https://doi.org/10.22054/tms.2020.36904.2035

Abstract
  This study aimed to study the impact of quality relationship with the customer on customers’ loyalty in three branches of Akbar joojeh restaurants chain (Gorgan, Sari and Tehran). A non-random sampling method was utilized to select some customers of Akbar joojeh restaurants chain and the required ...  Read More

Analysis of the Content Structure of the Tourism Management Studies Journal by Using the text Mining Technique

Zohreh Dehdashti Shahrokh

Volume 15, Issue 50 , June 2020, Pages 97-127

https://doi.org/10.22054/tms.2020.42515.2141

Abstract
  Today, businesses desire to be managed by data driven marketing, in this way, many of them need useful data and of course they need methods for accurate data analysis, text mining is one of the new data analysis techniques used to analyze textual data, textual data For many years, they have remained ...  Read More

Thematic Network Related to Partner Selection in Strategic Alliances (Study Case: Iranian Medical Tourism Businesses)

Ali Asghar Shalbafian

Volume 15, Issue 50 , June 2020, Pages 129-155

https://doi.org/10.22054/tms.2020.31013.1903

Abstract
  Strategic alliances have come to prove instrumental across various industries owing to rapidly evolving and competitive world. Partner selection plays core and key role in any strategic alliance formation and its outcome. Though voluminous studies targeted partner selection in general, the subject has ...  Read More

ustainable Branding Foresight of Coastal Destinations (A Case Study: Chabahar Coastal Area)

Parvaneh Parchekani; Abdolreza Roknedin Eftekhari; Seyed saeed Hashemi

Volume 15, Issue 50 , June 2020, Pages 157-195

https://doi.org/10.22054/tms.2020.37943.2058

Abstract
  This research was Expertise-Oriented and is conducted with aim of foresight sustainable branding of coastal tourism destinations via an illustrative-analyzing method. This research makes an effort to response this question that what is the best scenario for the sustainable branding of coastal tourism ...  Read More

Designing the Thematic Network of Halal Brand in Medical Tourism Industry

Amin Arefi; Davood Feiz; Bahar Beishami; Azim Zarei

Volume 15, Issue 50 , June 2020, Pages 197-220

https://doi.org/10.22054/tms.2020.30282.1879

Abstract
  The purpose of this research is identifying the specific characteristics and the logical benefits of hotel Hospital with Halal brand. The research methodology is based on the philosophical interpretation, fundamental orientation, deductive approach and method of doing is qualitatively. The statistical ...  Read More

The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh

Yazdan Shirmohammadi; Ghazaleh Darabi; Zainab Hashemi Baghi

Volume 15, Issue 50 , June 2020, Pages 221-252

https://doi.org/10.22054/tms.2020.37757.2147

Abstract
  This study integrates the theory of values ​​of the belief in the stern norm and the theory of expectation, and seeks to determine the model of the environmental behavior of tourists who are busy and dying. The statistical population of the study is tourists in Dareh and Durand in Tehran. In this ...  Read More

Identifying and Explaining the Reconstruction of Business Models Mix with Corporate Entrepreneurship Approach in Tourism Industry

Amir Mohammad Colabi; Simin Karimirad

Volume 15, Issue 50 , June 2020, Pages 253-276

https://doi.org/10.22054/tms.2020.41213.2121

Abstract
  Today, the best method to be dynamic to confront the environmental changes, which lead to a deep gap between country’s needs and operation of corporations, is reconstructing the business models. Regarding the importance of reconstruction of business models, acquiring the advantage of competitiveness, ...  Read More

Analytical Investigation of Yazd Health Tourism Infrastructure Using Cognitive Mapping Approach

Mir Mohamad Asadi; Mehdi Basoli; Mahnaz alsadat Rasekhi

Volume 15, Issue 50 , June 2020, Pages 227-297

https://doi.org/10.22054/tms.2020.18955.1525

Abstract
  Health tourism is a form of tourism. The convenient access to the tourism infrastructures have a great effect on absorbing the health tourists and increasing their settlement in the destination. The current study aims to analyse the health tourism Infrastructure in the city of Yazd. The sample includes: ...  Read More