نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد مدیریت جهانگردی، دانشکده مدیریت و حسابداری، دانشکدگان فارابی، دانشگاه تهران، قم، ایران.
2 دانشیارگروه مدیریت سرزمینی، دانشکده مدیریت و حسابداری، دانشکدگان فارابی، دانشگاه تهران، قم، ایران.
کلیدواژهها
عنوان مقاله English
نویسندگان English
This study aims to explore the role of blockchain technology in personalizing guest experience in Tehran hotels. The research is applied in purpose and qualitative in nature, conducted through a meta-synthesis method based on Sandelowski and Barroso’s (2003) framework. A systematic search led to the selection of 62 articles out of 500 initial records. Additionally, 13 semi-structured interviews with hotel managers, blockchain experts, and tourism professionals were conducted using purposive sampling. The data were analyzed through thematic analysis following Braun and Clarke’s approach supported by NVivo. The results show that blockchain, through perceptual–emotional, technological, and structural–process dimensions, enhances trust, security, service efficiency, and alignment with individual preferences. Despite challenges such as high implementation costs and unclear regulations, gradual blockchain adoption can create personalized services and provide competitive advantages for Tehran hotels.
کلیدواژهها English
