فصلنامه مطالعات مدیریت گردشگری

شماره جاری

بر اساس شماره‌های نشریه

بر اساس نویسندگان

بر اساس موضوعات

نمایه نویسندگان

نمایه کلیدواژه ها

درباره نشریه

اهداف و چشم انداز

اصول اخلاقی انتشار مقاله

تفاهم نامه

بانک ها و نمایه نامه ها

پیوندهای مفید

پرسش‌های متداول

فرایند پذیرش مقالات

اطلاعات آماری نشریه

اخبار و اعلانات

راهنمای نگارش

فایل ها

راهنمای ثبت نام درPublons

آیین نامه نشریات علمی

شیوه نامه ارزیابی نشریات علمی

آیین نامه اجرایی قانون پیگیری و مقابله با تقلب در تهیه آثار علمی

واکاوی جایگاه مطالعات سفر مشتری در ترویج اهداف گردشگری پایدار: تحلیل روند گذشته و چشم‎انداز آینده‏ی پژوهش

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری مدیریت بازرگانی، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران، بابلسر، مازندران، ایران.

2 استادیار گروه مدیریت بازرگانی، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران، بابلسر، مازندران، ایران.

چکیده

با گسترش جهانی گردشگری و توجه به مسائل پایداری، بررسی رفتار مصرف‌کنندگان و سفرهای پایدار در این صنعت اهمیت بیشتری پیدا کرده است. هدف این پژوهش تحلیل شبکه علمی پژوهش‌های مرتبط با سفر مشتری و گردشگری پایدار است. این مطالعه با شبیه‌سازی شبکه‌های علمی و تحلیل‌های کتاب‌شناختی به شناسایی روندها و مفاهیم غالب در این حوزه می‌پردازد.
در این تحقیق از روش‌های کتاب‌سنجی، تحلیل شبکه علمی و تحلیل مضمون استفاده شد. داده‌ها از پایگاه اسکوپوس استخراج و با نرم‌افزار VOSviewer و Max-QDA تحلیل شدند. تحلیل‌های استنادی، پیوند کتاب‌شناختی، هم‌رخدادی واژگان و تحلیل مضمون انجام گرفت.
نتایج نشان داد که از سال ۲۰۲۰ به بعد، مقالات زیادی در زمینه پایداری و رفتار مشتری در گردشگری پایدار منتشر شده است. تحلیل مضمون تم‌های نوظهوری مانند پایداری مقصد، نقش فناوری در گردشگری پایدار و مشارکت جامعه محلی را شناسایی کرد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

An Examination of the Role of Customer Journey Studies in Advancing Sustainable Tourism Objectives: Analysis of Past Trends and Future Research Outlook

نویسندگان [English]

  • Marzieh Moradi 1
  • Mohammad Safari 2

1 Department of Management, Faculty of Economics and Administrative Sciences, University of Mazandaran, Babolsar, Iran.

2 Assistant Professor of Business Management Group, Faculty of Economics and Administrative Sciences, University of Mazandaran, Babolsar, Iran.

چکیده [English]

With the global expansion of tourism and growing attention to sustainability issues, the study of consumer behavior and sustainable travel in this industry has gained increasing importance. The goal of this research is to analyze the scientific network of studies related to customer journeys and sustainable tourism. This study uses bibliometric network simulation and bibliographic analysis to identify dominant trends and concepts in this field.

This research employs bibliometric methods, scientific network analysis, and thematic analysis. Data were extracted from the Scopus database and analyzed using VOSviewer and Max-QDA software. Citation analysis, bibliographic linking, co-occurrence of words, and thematic analysis were conducted.

The results showed that since 2020, many papers have been published on sustainability and customer behavior in sustainable tourism. Thematic analysis identified emerging themes such as destination sustainability, the role of technology in sustainable tourism, and community involvement.

کلیدواژه‌ها [English]

  • Customer Journey
  • Sustainable Tourism
  • Tourist Behavior
  • Bibliometric Analysis
مراجع
  1. Akbar, P. N. G., Hawadi, L. F., & Cai, M. (2025). Visitor segmentation through sustainable travel behaviors: Insights from Indonesia. International Journal of Sustainable Development and Planning, 20(6), 2437-2443. https://doi.org/10.18280/ijsdp.200613
  2. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
  3. Assaker, G., & O’Connor, P. (2023). The importance of green certification labels/badges in consumers’ online hotel booking choice: A post-COVID-19 study. Cornell Hospitality Quarterly. https://doi.org/10.1177/19389655231184474
  4. Bausch, T., Schröder, T., Tauber, V., & Lane, B. (2021). Sustainable tourism: the elephant in the room. Sustainability, 13(15), 8376. https://doi.org/10.3390/SU13158376
  5. Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. https://doi.org/10.1177/002224299205600205
  6. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.2307/249008
  7. Gao, L. F., & Li, H. (2026). Value coexistence theory: How does traveler personality impact shared accommodation survival? Tourism Management, 112, 105248. https://doi.org/10.1016/j.tourman.2025.105248
  8. Godovykh, M., Fyall, A., & Baker, C. (2024). Sustainable Labels in Tourism Practice: The effects of sustainable hotel badges on guests’ attitudes and behavioral intentions. Sustainability, 16(6), 2484. https://doi.org/10.3390/su16062484
  9. Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482. https://doi.org/10.1086/586910
  10. Gössling, S., Balas, M., Mayer, M., & Sun, Y. Y. (2023). A review of tourism and climate change mitigation: The scales, scopes, stakeholders and strategies of carbon management. Tourism Management, 95, 104681. https://doi.org/10.1016/j.tourman.2022.104681
  11. Jain, S., & Sharma, P. (2021). Understanding customer perception on sustainable tourism and related practices using cluster analysis: A Study in indian context. The Fourth Paradigm, 25(2), 122–140. https://doi.org/10.1177/09718907211046155
  12. Kang, K., Stein, L., Heo, C., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564-572
  13. Khuadthong, B. K., Imjai, N., Yordudom, T., Armandsiri, M., & Aujirapongpan, S. (2025). Shaping sustainable tourism behavior among elderly tourists: Roles of low carbon literacy and social-environmental awareness. Sustainable Futures. 10, 101026. 10.1016/j.sftr.2025.101026.
  14. Lavidge, R. J., & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of Marketing, 25(6), 59–62. https://doi.org/10.1177/002224296102500611
  15. Lenzen, M., Sun, Y. Y., Faturay, F., Ting, Y. P., Geschke, A., & Malik, A. (2018). The carbon footprint of global tourism. Nature Climate Change, 8(6), 522–528. https://doi.org/10.1038/s41558-018-0141-x
  16. Long, C., Lu, S., Chang, J., Zhu, J., & Chen, L. (2022). Tourism environmental carrying capacity review: Hotspot, issue and prospect. International Journal of Environmental Research and Public Health, 19(24), 16663. https://doi.org/10.3390/ijerph192416663
  17. Lőrincz, K., Banász, Z., & Csapó, J. (2020). Customer involvement in sustainable tourism planning at lake balaton, hungary—analysis of the consumer preferences of the active cycling tourists. Sustainability, 12(12), 5174. https://doi.org/10.3390/su12125174
  18. Moliner, M. Á., Monferrer, D., Estrada, M., & Rodríguez, R. M. (2019). Environmental sustainability and the hospitality customer experience: A study in tourist accommodation. Sustainability, 11(19), 5279. https://doi.org/10.3390/su11195279
  19. Pantouvakis, A., & Gerou, A. (2022). The theoretical and practical evolution of customer journey and its significance in services sustainability. Sustainability, 14(15), 9610. https://doi.org/10.3390/su14159610
  20. Papafoti, L., Johal, P., & Nikitas, A. (2025). New mobility trials and travel behaviour change for the context of a UK University campus: Insights from the “Choose Your Way Warwick” mobility hub ecosystem. Transportation Research Part F: Traffic Psychology and Behaviour, 112, 274–289. https://doi.org/10.1016/j.trf.2025.04.009
  21. Passafaro, P. (2020). Attitudes and tourists’ sustainable behavior: An overview of the literature and discussion of some theoretical and methodological issues. Journal of Travel Research, 59(4), 579–601. https://doi.org/10.1177/0047287519851171
  22. Pichert, D., & Katsikopoulos, K. V. (2008). Green defaults: Information presentation and pro-environmental behaviour. Journal of Environmental Psychology, 28(1), 63–73. https://doi.org/10.1016/j.jenvp.2007.09.004
  23. Platov, A., Kalemulloev, M., Zikirova, S., & Lysoivanenko, E. (2021). Building the tourist experience of visitors to sustainable smart tourist destinations. SHS Web of Conferences, 94, Article https://doi.org/10.1051/SHSCONF/20219404007
  24. Rakhmonov, S. (2024). Ecotourism as a way of sustainable tourism development of the region. Editions, 2(2), 283–286. https://doi.org/10.60078/2024-vol2-issD-pp283-286
  25. Sánchez-Planelles, J., Trujillo-Adriá, Y., & Ribes‐Giner, G. (2024). Development of a model for the application of the circular economy in hotels and restaurants through the ‘Customer Journey Map.’ In G Ribes-Giner, M. R. Perello-Marin, & I. Dies-perez (Eds.), Innovation and Invitation to Challenges in management (pp. 47–59). Springer Nature. https://doi.org/10.1007/978-3-031-49689-9_5
  26. Smit, B., & Melissen, F. (2018). Sustainable customer experience design: Co-creating experiences in events, Tourism and Hospitality. Rotledge https://www.taylorfrancis.com/books/mono/10.4324/9781315620749/
  27. Spence, M. (1973). Job market signaling. Quarterly Journal of Economics, 87(3), 355–374. https://doi.org/10.2307/1882010
  28. Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407–424. https://doi.org/10.1111/0022-4537.00175
  29. Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Yale University Press.
  30. Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1–10. https://doi.org/10.1007/s11747-007-0070-0
  31. Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. https://doi.org/10.2307/30036540
  32. Xue, K., & Li, H. (2025). Femininity compensation theory: The influence of multimodal feminine accommodations on guests’ green choices. International Journal of Hospitality Management, 132, 104358. https://doi.org/10.1016/j.ijhm.2025.104358
فصلنامه مطالعات مدیریت گردشگری
دوره 20، شماره 72
دی 1404
صفحه 303-344
فایل ها
هم رسانی
ارجاع به این مقاله
آمار