نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه جغرافیا و برنامه ریزی روستایی، دانشکده ادبیات و علوم انسانی، دانشگاه فردوسی مشهد، مشهد، ایران
2 گروه جغرافیا، ، دانشکده ادبیات و علوم انسانی، دانشگاه فردوسی مشهد، مشهد، ایران
3 گروه علوم اجتماعی، دانشکده ادبیات و علوم انسانی، دانشگاه فردوسی مشهد، مشهد، ایران
کلیدواژه‌ها
عنوان مقاله English
نویسندگان English
Cultural differences in rural areas have bestowed a unique identity on each region, transforming villages into valuable hubs for developing creative tourism. This study examines the creative tourism potential based on the seven UNESCO creativity domains in target tourism villages. The research employs a descriptive method grounded in field studies. A total of 190 experts and tourism business owners from 16 target villages in Razavi Khorasan Province participated in completing the research instrument. Results indicate that Kriz excels in handicrafts, Bojhan in gastronomy, Mazinan in music and literature/art, Zafaraniyeh in media and photography, and Riab in design, each showing high potential. Overall, Mazinan ranks first across all creative activities assessed. Among the creativity domains, gastronomy/food emerges as the most attractive compared to others.
کلیدواژه‌ها English
11. Adie, B. A., Garibaldi, R., Halkier, H., Ivanov, S., Ivanova, M., James, L., Metaxes, T., Scaglione, M., Sharpley, R., & Zocchi, D. (2023). Cultural and creative tourism in rural and remote areas. European Parliament, Policy Department for Structural and Cohesion Policies.
12. Benhaida, S., Safaa, L., Perkumienė, D., & Labanauskas, G. (2024). Creative tourism: Two decades of conceptual evolution and characterization. Administrative Sciences, 14(8), Article 172. https://doi.org/10.3390/admsci14080172
13. Chang, C.-L., McAleer, M., & Ramos, V. (2020). A charter for sustainable tourism after COVID-19. Sustainability, 12(9), Article 3671. https://doi.org/10.3390/su12093671
14. Chen, C. F., & Chou, S. H. (2019). Antecedents and consequences of perceived coolness for Generation Y in the context of creative tourism: A case study of the Pier 2 Art Center in Taiwan. Tourism Management, 72, 121-129. https://doi.org/10.1016/j.tourman.2018.11.016
15. Cloke, P. L. (2007). Creativity and tourism in rural environments. In G. Richards & J. Wilson (Eds.), Tourism, creativity and development (pp. 59-69). Routledge.
16. Duxbury, N., Bakas, F. E., de Castro, T. V., & Silva, S. (2021). Creative tourism development models towards sustainable and regenerative tourism. Sustainability, 13(1), Article 2. https://doi.org/10.3390/su13010002
17. Erul, E., Woosnam, K. M., & McIntosh, W. A. (2020). Considering emotional solidarity and the theory of planned behavior in explaining behavioral intentions to support tourism development. Journal of Sustainable Tourism, 28(8), 1158-1173. https://doi.org/10.1080/09669582.2020.1726935
18. Guerreiro, M. (2024). Creative tourism. In J. Jafar & H. Xiao (Eds.), Encyclopedia of tourism (2nd ed., pp. 218-219). Springer.
19. Kostopoulou, S. (2013). On the revitalized waterfront: Creative milieu for creative tourism. Sustainability, 5(11), 4578-4593.
20. Matetskaya, M., Svyatunenko, A., & Gracheva, O. (2019). The development of creative tourism in rural areas of Russia: Issues of entrepreneurial ability, cooperation, and social inclusion. In N. Duxbury (Ed.), A research agenda for creative tourism (pp. 162-173). Edward Elgar Publishing. https://doi.org/10.4337/9781788110723.00021
21. Remoaldo, P., Matos, O., Gôja, R., Alves, J., & Duxbury, N. (2020). Management practices in creative tourism: Narratives by managers from international institutions to a more sustainable form of tourism. Geosciences, 10(2), Article 46. https://doi.org/10.3390/geosciences10020046
22. Richards, G. (2011). Creativity and tourism: The state of the art. Annals of Tourism Research, 38(4), 1225–1253. https://doi.org/10.1016/j.annals.2011.07.008
23. Richards, G. (2020). Designing creative places: The role of creative tourism. Annals of Tourism Research, 85, Article 102922. https://doi.org/10.1016/j.annals.2020.102922
24. Richards, G., & Marques, L. (2012). Exploring creative tourism: Editors introduction. Journal of Tourism Consumption and Practice, 4(1), 1-11. https://pearl.plymouth.ac.uk/jtcp
25. Stolarick, K. M., Denstedt, M., Donald, B., & Spencer, G. M. (2010). Creativity, tourism and economic development in a rural context: The case of Prince Edward County. Journal of Rural and Community Development, 5(1). https://journals.brandonu.ca/jrcd/article/view
26. Tayko, P. R. M. (2021). The challenge in disruptive times in tourism education: Toward a redesigned curriculum for new normal from conventional to creative tourism. In A. H. G. Kusumah, C. U. Abdullah, D. Turgarini, M. Ruhimat, O. Ridwanudin, & Y. Yuniawati (Eds.), Promoting creative tourism: Current issues in tourism research (pp. 405-411). Routledge.
27. UNESCO. (2025). Creative Cities Network 2025 call for applications. https://www.unesco.org/en/creative-cities/call-applications
28. UNESCO World Heritage Committee. (2024). Baku declaration on the protection of cultural and natural heritage. In Decision adopted by the World Heritage Committee at its 43rd Session (Baku 2019) (WHC/19/43.COM/18, pp. 2-5). UNESCO. https://whc.unesco.org/en/sessions/43COM/
29. United Nations Educational, Scientific and Cultural Organization, & United Nations Development Programme. (2013). Creative economy report 2013 special edition: Widening local development pathways. UNESCO; UNDP. https://unesdoc.unesco.org/ark:/48223/pf000224661
30. World Tourism Organization. (2021). UNWTO basic documents, Volume II – Staff rules (3rd ed.). World Tourism Organization. https://doi.org/10.18111/9789284422210
