نوع مقاله : مقاله پژوهشی

نویسنده

دانشیار، گروه مدیریت صنعتی، دانشکده مدیریت، اقتصاد و حسابداری، دانشگاه هرمزگان

چکیده

در محیط پویای کنونی زنجیره‌های تأمین گردشگری باید چابک باشند، یعنی باید در موقعیتی باشند که بتوانند به‌سرعت به نیازهای مشتری پاسخ دهند. ازاین‌رو پژوهش حاضر با هدف اولویت‌بندی عوامل زیربنایی چابک‌سازی زنجیره تأمین در صنعت گردشگری شهر اصفهان انجام شد. بدین منظور ابتدا با بررسی ادبیات موضوع و انتخاب 43 مقاله مرتبط، 6 عامل فناوری اطلاعات، منابع انسانی، عوامل اجتماعی، انعطاف‌پذیری، حساسیت و پاسخگویی به بازار و شایستگی به‌عنوان عوامل چابک‌سازی زنجیره تأمین گردشگری انتخاب شد. آنگاه با استفاده از تکنیک دیمتل اولویت‌بندی و نمودار علی عوامل به دست آمد. جامعه آماری پژوهش شامل خبرگان صنعت گردشگری در شهر اصفهان می باشند که به روش نمونه‌گیری غیراحتمالی و به شیوه گلوله‌برفی انتخاب شدند. در مجموع 34 پرسش‌نامه تکنیک دیمتل جمع‌آوری شد که بر اساس نتایج آن عوامل شایستگی، اجتماعی، منابع انسانی، فن آوری اطلاعات، انعطاف‌پذیری و حساسیت و پاسخ‌گویی به بازار اولویت‌های اول تا ششم را به دست آوردند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

prioritizing the drivers factors of supply chain agility in tourism industry of Isfahan city

نویسنده [English]

  • Ali Tizroo

Associate Professor, Department of Industrial Management, Faculty of Management, Economics and Accounting, University of Hormozgan

چکیده [English]

In today's dynamic environment, tourism supply chains must be agile, that is, they must be in a position to respond quickly to customer needs. Therefore, the current research was conducted with the aim of prioritizing the basic factors of supply chain agility in the tourism industry of Isfahan city. For this purpose, firstly, by extensively reviewing the subject literature and selecting 43 related articles, 6 factors were identified as factors of supply chain agility. Then, by using DIMATEL technique, prioritization and causal diagram of factors were obtained. The statistical population of this research includes tourism industry experts in Isfahan city who were selected by non-probability (targeted) sampling method and snowball method. A total of 34 DIMATEL technique questionnaires were collected, and based on the results of those factors, competence, social, human resources, information technology, flexibility and sensitivity and responsiveness to the market were given the first to sixth priorities.

کلیدواژه‌ها [English]

  • Supply chain
  • Agility
  • Tourism
  • Isfahan
  • DIMATEL
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