Tourism planning
Zahra Soleymani; Hamdollah Sojasi qedari; Hamid Shayan; Siamak Seyfi
Abstract
While traveling, tourists are looking for memorable experiences, and often, their decisions are influenced by the experiences they have gained from the destination. ZMET cognitive approach was used to extract memorable experiences of tourists from rural destinations. Based on theoretical saturation, ...
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While traveling, tourists are looking for memorable experiences, and often, their decisions are influenced by the experiences they have gained from the destination. ZMET cognitive approach was used to extract memorable experiences of tourists from rural destinations. Based on theoretical saturation, an interview was conducted with 35 tourists who had traveled to the villages of Mashhad, Neyshabur, and Torghabe - Shandiz counties and had more than 83 mental involvements with these destinations. Nine originator constructs and 11 destination constructs were extracted; the most frequent originator construct was the "natural landscape of the village," which created memorable experiences like "silence and peace," "feeling of freshness and liberation," and "pleasantness" in tourists. The theoretical literature on memorable experiences from rural destinations is very limited, so this study provides a new understanding regarding the formation of memorable experiences from rural destinations, which managers of rural destinations use to attract more tourists and loyalty.IntroductionTourists are looking for different tourism experiences by presence in rural areas. Experiences are not like products and services that are produced and distributed in the outside world, but are created individually. They are simultaneously created in the depths of the mind as a result of interaction with the surrounding environment. Since the existence of rural tourism destinations depends on the presence of tourists. Therefore, if rural tourism destinations can design and provide memorable and attractive experiences for them through identifying and understanding their customers' needs, they will achieve development. In general, understanding and enhancing the positive and memorable experiences of tourists is considered as a competitive advantage in the contemporary tourism market. For this reason, memorable tourism experiences are necessary for the sustainability and competitiveness of rural destinations. Also, experiences affect tourists' future decisions. If rural tourism destinations can offer memorable tourism experiences to visitors, it will significantly influence the consumer's behavioral intention to revisit or recommend the destination to others.Materials and MethodsThe research method of this study is a set of descriptive-analytical methods. In terms of purpose, it is practical and a combination of quantitative and qualitative methods. In order to identify the memorable experiences of tourists in the studied rural areas, Zaikovsky's questionnaire and then the ZMET method were used. For this purpose, 35 tourists who traveled to the tourist villages of Mashhad, Neyshabur and Torghabe- Shandiz cities and had more than 83 mental involvements with these destinations based on the Zaykovsky questionnaire, were interviewed by the ZMET method.Discussion and ResultsIn general, 7 basic structures were identified in tourist villages, which can be effective in creating memorable experiences among tourists. These 7 structures include the natural landscape of the village, healthy products, local culture, traditional architecture, adventure and physical activity, interaction and cooperation, and deficiencies and damages. Each of these basic structures has several connecting structures that ultimately lead to final structures or memorable experiences. Finally, 11 memorable experiences that include silence and peace, fresh and liberated feeling, enjoyable, new flavors, unique lifestyle, exploration and learning, nostalgic feeling, exciting, being unique, involving and participation, and being uncomfortable is extracted. All sample tourists pointed to the basic structure of the natural and pristine landscape of the villages and mentioned 6 connecting structures for this structure, which ultimately led to 3 memorable experiences, namely silence and peace, freshness and liberation feeling, and enjoyable. The basic structure of traditional architecture with a frequency of 32 is another frequent structure that is led by 6 connecting structures to a nostalgic feeling as another memorable experience for tourists from rural destinations. The third most frequent construct with a frequency of 18 is local culture. This structure includes 12 connecting structures that ultimately lead to a unique lifestyle experience and exploration and learning in them.ConclusionsExperiences are the main product of tourism, which are formed individually and in the tourist's mind, which cannot be interfered with and are specific to each person. But it is possible to influence the formation of these experiences through basic actions and planning in tourism destinations. In fact, providing attractive, diverse and memorable experiences makes a rural destination have the ability to compete in the tourism market and is considered as a fundamental factor that can lead to the success and innovation of this industry. The experiences that tourists gain from rural tourism destinations have a great impact on their future behavioral intentions and, as a result, on the development of rural tourism destinations. Based on this, in the present study, 10 positive memorable experiences were extracted through interviews with 35 tourists who had traveled to the studied rural tourism areas, which include peace and silence, freshness and liberation feeling, pleasantness, new flavors, unique lifestyle, exploring and learning, nostalgic feeling, excitement, uniqueness and involvement and participation. In addition to these experiences, negative memorable experiences have also been mentioned by tourists, which include discomfort and sadness as a result of shortages and damages in rural areas. Considering the many capabilities that rural areas have in the field of tourism, they can offer many experiences to tourists. The results and findings of the present research can have a significant impact on the expansion of literature in the field of memorable experiences of tourists from rural tourism destinations. Also, the findings of the research can be used by managers and planners of rural tourism in knowing the experiences and views of tourists from rural destinations, who can provide a suitable environment for tourists to have memorable and attractive experiences when traveling to rural destinations.
Aliakbar Gholizadeh; Shahla Samadipour
Abstract
As a Labor-intensive industry, tourism helps to improve the economy through employment in tourist destinations, infrastructure development, maintaining financial resources, revitalizing historical and new tourist places, and better understanding of the world's people from each other. The mentioned factors ...
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As a Labor-intensive industry, tourism helps to improve the economy through employment in tourist destinations, infrastructure development, maintaining financial resources, revitalizing historical and new tourist places, and better understanding of the world's people from each other. The mentioned factors can lead to higher economic growth of the host countries and increase investment in other economic sectors. The housing sector is one of the sectors affected by increased economic growth. Thus, this article aims to analyze the effect of foreign tourism development on housing prices in Iran from the first quarter of 2012 to the first quarter of 2021. For this purpose, the number of foreign tourists entering the country as an indicator for the development of tourism and the variables of dollar price, population, the number of highways under the protection of the Ministry of Roads and Urban Development, and the number of issued building permits were considered as control variables. The Autoregressive Distributed Lag (ARDL) model was used for estimation. The estimation results showed that the number of foreign tourists negatively affected Iran’s housing prices during the studied period. Dollar price, population, and the number of highways under the protection of the Ministry of Roads and Urban Development positively affect housing prices, and the number of building permits issued hurts housing prices.IntroductionTourism is an industry with social, cultural, and economic dimensions that affect countries’ economic development. If properly planned and managed, this industry can increase production and economic growth, improve society’s standard of living and welfare, and employ production factors. Despite its political conflicts and economic sanctions, international visitors are drawn to Iran because of its four distinct seasons, ancient and historical landmarks, ethnic groups, and diverse cultures and customs. Iran’s economy is currently confronted with a scarcity of foreign exchange resources, on the one hand, attributable to its reliance on crude exports and the singular nature of its product, and on the other, the imposition of foreign sanctions and the pronounced risk associated with investing in the country. Tourism development is one factor that can contribute to currency earnings and mitigate issues resulting from currency deficiency. However, apart from its critical role in ensuring shelter, the housing sector assumes a heightened significance owing to the inefficiency of financial markets in Iran and the substantial return that can be obtained from housing investments.For this reason, to effectively plan and manage the housing sector, it is critical to identify the variables that influence housing prices, such as the growth of the tourism industry. This article’s primary objective is to answer the inquiry regarding the impact of tourism development on housing prices in Iran. In contrast to the majority of studies conducted in the field of the relationship between housing and tourism in Iran, which have frequently examined the impact of tourism on the cost of land or housing in a specific city or village, the current study focuses on the overall influx of tourists into the country. It is evaluated nationally, and its impact on housing prices is assessed at the macro level. An additional innovation of the article is the analysis of short-term and long-term relationships, which can result in more precise policy recommendations for distinct periods. Literature ReviewRecent socioeconomic changes, including the accumulation of wealth, an increase in permanent income, a rise in the value of leisure time, and an increase in the number of retirees with disposable income and time, have increased the demand for housing intended for recreation, according to Biagi et al. (2015). Moreover, notwithstanding the tax advantages, the demand for housing intended for recreational and vacation purposes has been augmented by the emergence of the global real estate market, which facilitates the process of acquiring housing abroad. Additionally, many international visitors travel to invest in the local real estate market; thus, some of these tourists may contribute to increased real estate demand. Cró, S., & Martins (2023), in research titled “Does tourism activity influence the dynamics of housing prices? Evidence for countries dependent on tourism,” examining the effects of tourism over the period 2000-2018 using the vector error correction model (VECM), analyzed housing prices in eight countries that are significant in the tourism industry. Results indicated that tourism development has a positive and statistically significant impact on housing prices over the short- and long-term. Methodology In order to examine the impact of foreign tourism growth on housing prices in Iran, the present study employs the model proposed by Kariş & Altintaş (2021): (1)The dependent variable in Equation 1 is denoted as and represents the housing price per square meter in thousand Rials. The primary independent variable of foreign tourism development is denoted as . Additional independent variables consist of the subsequent: is dollar price, is population as the quantity of people, is the number of building permits issued for construction, and is the number of highways protected by the Ministry of Roads and Urban Development. The present study’s analysis uses the autoregressive distributed lag (ARDL) method.ResultsOne can estimate the model and interpret the outcomes by considering diagnostic test results’ long-term and short-term desirability. Table 1 displays the outcomes of Model estimation conducted using the ARDL method over the short- and long-term. Based on the data presented in the table, it is evident that housing prices in Iran experienced a decline from 2012Q2 to 2021Q2. The growth of international tourism has been correlated with a decrease in housing costs. Dollar price, population size, and the number of highways protected by the Ministry of Roads and Urban Development positively affect housing prices, and the number of building permits issues hurt housing prices. On the other hand, the error correction coefficient is equal to -0.157. It is significant at the 95% confidence level, which indicates the adjustment of approximately 16% of short-term disequilibrium towards the long-term trend.
Zohreh Fanni; Mohammad Alizadeh Touli; Zaynab Zahmatkesh
Volume 9, Issue 28 , March 2015, , Pages 39-72
Abstract
Tourism is an important activity with economic, social and environmental effects on cities. Given this importance, tourism development policy is an approach that urban societies have paid attention to it so that increasing its results they can minimize its negative effects. The purpose of this paper ...
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Tourism is an important activity with economic, social and environmental effects on cities. Given this importance, tourism development policy is an approach that urban societies have paid attention to it so that increasing its results they can minimize its negative effects. The purpose of this paper is studying economic, social and environmental effects of tourism on development of Qeshm island cities. This study is an explorative research that based on descriptive- analytic method and collecting library and field information. Statistical samples of this study include all of household heads in Qeshm city; based on Cochran formula 371 heads were selected through simple random sampling. Questionnaire was used in order to collect data; Cranach's alpha was 0.78 that indicates its good reliability. Collected data were categorized by SPSS software and by Chi-Square Test meaningfulness of data was determined and analyzed. Study results show that in economic context, tourism in addition to job creation, income increase ad qualitative and quantitative improvement of handicrafts, has led to price increase, land trade and building increase. In social context, it has led to improvement in education and health, increase in citizens’ interaction and security. In environmental although it has had positive effects but it had many negative consequences such as pollution, traffic increase, land application change and decay of valuable urban texture that are contrary to urban development goals. So by material planning and attempt to have optimized use of tourists’ entry, economic condition and consequently social, environmental and structural conditions can be improved.
hamid zargam
Volume 1, Issue 3 , March 2004, , Pages 39-56
Abstract
Service industry has identified the customer or user as the most critical voice in assessing service quality. What are the costs behind supporting customer satisfaction? What are some of the issues you've had to address around customer-level satisfaction and how have you overcome them? These are the ...
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Service industry has identified the customer or user as the most critical voice in assessing service quality. What are the costs behind supporting customer satisfaction? What are some of the issues you've had to address around customer-level satisfaction and how have you overcome them? These are the main questions that have been discussed in this paper. In this paper we outline an overall approach for measuring service quality that differs substantially from the conventional paradigm. The conventional attitude-based approach relies on assumptions about the link between evaluations of service quality and subsequent behavior which are not supported by the substantive body of research findings. This paper explains a different approach which looks directly at service provision by using descriptive measures and seeks to relate these to observed buying behaviors. The approach has been trailed across a number of service categories with promising results. After a discussion of the differences between different methods, a quality perception measurement instrument for the company is developed and applied to a sample of railroad company clients.
Considering the importance of this item, tended to write the article that not only clarifies the side effects and results of tourism on development , but describes positive effects of cultural interaction as well as familiarizing ways and introduces the religious identity .
In the field of tourism between the two most important religions "Islam
& Christianity " made a survey about finding some ways to gain the contemplate and common comprehension.
Also mentioning existent problems and difficulties , tried to
demonstrate the last achievements . existing statistical data , and research results and finally have an extended discussion on solutions and suitable suggestions for clarifying methods of the industry ' s negative effects on the base of non - cultural relationships .
Wishing to obtain a successful trend in deepening Peace & Friendship. principles between these two divine religions in order to clarify the tourism common points .
saeid moosavi
Volume 2, Issue 6 , December 2004, , Pages 39-55
Abstract
Human resources in various organizations have turned into a sort of bilateral obligation, expectation, right ant duty between the individual and the organization. It is within this bilateral obligation and expectation that, on one hand, the individual, while impressing his I her actual obligation of ...
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Human resources in various organizations have turned into a sort of bilateral obligation, expectation, right ant duty between the individual and the organization. It is within this bilateral obligation and expectation that, on one hand, the individual, while impressing his I her actual obligation of best performance of duties towards the organization objectives, maintaining the organizational values, and behavior within its relevant regulations, is to define some rights for himself I herself, the most important of them being access to the constant opportunity of upgrading his I her knowledge and work expertise, as well as gradual perfection of various aspects of his I her personality. · On the other hand, the organization, in regards with its rightful expectation of best offorts and dedication of the individuals towards the
Fatemeh Khodabakhsh; Mahmood Ziaee; Mohammad Taghi Taghavifard; Mohamad saleh Torkestani
Abstract
The tourism industry is considered the driving force of economic development, but at the same time it is very vulnerable. The purpose of this study is to design a model of risk management in the Iranian hotel industry; the exploratory mixed research method was used in the study. The statistical population ...
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The tourism industry is considered the driving force of economic development, but at the same time it is very vulnerable. The purpose of this study is to design a model of risk management in the Iranian hotel industry; the exploratory mixed research method was used in the study. The statistical population ,in the qualitative section consisted of academic and tourism industry experts, and in the quantitative section, staff of four or five star hotels in Tehran. , Yazd, Isfahan and Shiraz povince in the summer of 1400.in the qualitative part of the study judgment and snowballs sampling methods were used . Findings from the interview then were categorized using open, axial, and selective coding. Based on the findings the tourism risk management model in the Iranian hotel industry in two dimensions (external and internal), consisting of 13 components and 62 indicators was designed and compiled and the model was approved.
Mehran Alalhesabi; Mahboobeh Mazarei
Abstract
Today, historical contexts have been forgotten with the expansion of cities and their rapid growth. The design of urban spaces for the passage of cars has caused historical context destructions and the removal of pedestrians from these spaces. In addition, the presence of valuable elements in these contexts ...
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Today, historical contexts have been forgotten with the expansion of cities and their rapid growth. The design of urban spaces for the passage of cars has caused historical context destructions and the removal of pedestrians from these spaces. In addition, the presence of valuable elements in these contexts has made the need to protect the old context of cities even more apparent. The historical context of Bushehr city also contains a rich cultural heritage. Problems such as the buildings' destruction and the unfavorable visual condition, distinctive architecture, the lack of spatial connection between valuable historical elements, and cultural customs that are being forgotten, formed the idea of this research. This research solves these issues to identify the tourist route in the historical context with the culture-based tourism approach using a descriptive-analytical method. The information required for this study was extracted through library and field methods. After scrutiny of the studied area, it was analyzed by various methods such as interviews and related software. The research results indicate many tourism potentials in historical-cultural, religious, commercial, and customs fields in the historical context of Bushehr. In order to introduce these potentials to tourists, three different scenarios of tourism are defined in the historical context of Bushehr, which has been tried to have the most significant tourism potential. It is appropriate to introduce these potentials to local and foreign tourists by defining specific tourist routes in the historical context and leading to boost the residents' economy and brand the historical context of Bushehr.IntroductionThe historical context of Bushehr, which dates back to the Afshariya period, is one of the few historical contexts in Iran that have been provided for the formation of its urban skeleton in three different periods. Identifying tourist walking routes to establish spatial connections between valuable historical elements is one of the ways to save the historical context from decay and destruction. The lack of spatial communication through these routes leads to the forgetting of the context, the loss of identity and the forgetting of the authentic culture and old traditions of Bushehr, the absence of a good mentality towards the context, the lack of attention to the needs of the residents and the provision of the services they need, the destruction of the building and destruction of the urban landscape, lack of economic growth, and finally migration of primary residents and destruction of historic fabric. This research has been done to develop and facilitate tourism in the historical context of Bushehr with a tourism-based approach. Now, the critical issue is how to help attract tourists to Bushehr by regenerating the historical context of Bushehr city and identifying the tourism route in it. Materials and MethodsThe present study, in terms of purpose, has been applied to the research group. In terms of method, it has a descriptive-analytical and qualitative approach. The required information related to the research sample has been obtained through observation, field observations, interviews, and completed questionnaires from people living in the area and tourists.The research analysis is in such a way that criteria are determined for the extracted indicators so they can be checked. These criteria have been analyzed and checked by spatial analysis in the Arc GIS software. According to the 2016 census, the population of the historical context of Bushehr is estimated at 11,940 people. Based on the mentioned number and using Cochran's formula method, 372 questionnaires have been completed in the old context. Discussion and ResultsThe indicators of the presence of mixed-use and the existence of service and welfare facilities have been analyzed to investigate the performance component. Due to the location of commercial-service areas along the principal axes, access to residential areas located in the center of the neighborhoods is unfavorable. The mobility and accessibility component includes priority indicators for pedestrian versus vehicular movement, emergency vehicle passage, and access to public transportation stations. In general, the state of public transportation and the level of people's acceptance and use of it in Bushehr is unfavorable. The component of comfort and convenience has been examined by the index of the absence of noise and noise pollution, and the indicators of the presence of vegetation and green space and good sun exposure and shading have presented the environmental component. In order to examine the physical component, several indicators, such as centers and historical elements with capacity for development, the presence of physical permeability, and the rest, have been used. The safety and security component has been measured with two indicators the presence of night activities and the presence of residential units along the axis. The lack of night activities and lighting in the old context has reduced security at night. Social and cultural values include two indicators of cultural, historical, commercial, and religious signs and buildings (tangible cultural heritage) and collective and ritual ceremonies (intangible cultural heritage).CunclusionsThe first step in reviving the historical context of Bushehr is to identify the valuable historical and cultural elements. In order to determine the path of tourists in the historical context and design the selected route, three scenarios have been considered. In each scenario, the effort has been to cross the route with more historical monuments while maintaining the average length of the route and the proximity to the public transport station and passing nearby or the routes that can provide appropriate relief. The first scenario, the trip to old Lian, is 1.92 km long and mainly passes through the historical cores of the neighborhoods. In addition, this route passes through well-known and restored buildings. The second scenario is called the lost mansions, and with a length of 2.22 km, it connects the centers of the old neighborhoods of the past like a ring and, on its way, introduces many historical mansions that are less known to tourists. The third scenario is called market walking, and with a length of 1.48 km, it passes through the lines of the old market. In this way, it has been tried to introduce tourists to some historical and religious monuments and various ceremonies in addition to passing through the old market. By scoring based on the extracted indicators, the second scenario (lost mansions) was introduced as the best scenario.
Mohsen Akbari; Milad Houshmand Chaikhani; Hassan Motamed
Volume 10, Issue 31 , September 2015, , Pages 41-69
Abstract
Different cities have different features. They have huge investments, looking formore tourists to raise the return on investment. Word of mouth communication isone of the cheapest and the most valuable ways to develop tourism that hasattracted attention of many scholars. Military personnel can be viewed ...
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Different cities have different features. They have huge investments, looking formore tourists to raise the return on investment. Word of mouth communication isone of the cheapest and the most valuable ways to develop tourism that hasattracted attention of many scholars. Military personnel can be viewed as asource of WOM, because most of them spend many days in different cities. Thepurpose of this study is to investigate the effect of service quality on militarypersonnel WOM with the mediating role of satisfaction, city image and theirattitude toward the city. This research is descriptive applied in terms of purpose.Questionnaire was used to survey 390 military personnel in the north and northeast of Tehran. Structural Equation Modeling and Smart PLS software wereused to analyze the gathered data. Results show that services quality has apositive effect on tourists' satisfaction and city image. Also, Satisfaction and cityimage have positive effects on attitude toward the city. Finally, satisfaction, cityimage and attitude toward the city have positive effects on WOM. Service Quality, Urban Brand, Brand Image, Attitude toward Brand,WOM
Ali Mohamadi; Behzad Safaei
Abstract
Customers play an important role in successful organizations. Then, taking into consideration the demands and the needs of customers and also implementing innovation in products and services is so important. The purpose of this study is to examine the impact of entrepreneurial orientation, market orientation, ...
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Customers play an important role in successful organizations. Then, taking into consideration the demands and the needs of customers and also implementing innovation in products and services is so important. The purpose of this study is to examine the impact of entrepreneurial orientation, market orientation, learning orientation and human resource efforts on innovation and customer value in Iran 4-star and 5-star hotels. In order to achieve this goal, managers of these hotels were considered as the population of the study and a sample of 82 managers was selected. The data were collected by standard questioner and were analyzed using Structural Equation modeling, Partial Least Square method and PLS software (version 2). The results showed that there is a positive relationship between entrepreneurial orientation and human resources efforts with innovation and customer value, and also, there is a negative relationship between market orientation and innovation and its relationship with the customer value was not confirmed. The Relationship between learning orientation and innovation was rejected and its relationship with customer value was positive and significant.
mojtaba ghadirimasum; leila vosughi
Volume 3, Issue 8 , June 2005, , Pages 41-58
Abstract
Tourism is an old phenomenon that has been continuously changed during history and has been affected by economic, socio-cultural and technical conditions. In recent decade specially in 1980s and 1990s , widespread expansion of urbanization, communications and technology has changed tourism demand and ...
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Tourism is an old phenomenon that has been continuously changed during history and has been affected by economic, socio-cultural and technical conditions. In recent decade specially in 1980s and 1990s , widespread expansion of urbanization, communications and technology has changed tourism demand and market. The modern tourism is based on recreation-sportive activities and is called recreational tourism. New paradigm of tourism consumption, introduced Special Interest Tourism (SIT). These tourists seek personal experience full of varying intimacies, complexities and excitement. Adventure tourism, which is a rapidly expanding sector of the tourism industry internationally, is its clear sense. This type of tourism not only enjoys a special interest and a suitable market but are has appropriate potential for business and income.
hoseyn mohammadi; firuz ranjbar; masoumeh moghabel
Volume 4, Issue 11.12 , May 2006, , Pages 41-56
Abstract
Nowadays, the effect of climatic conditions on tourism activities is obvious. The aim of this study is to evaluate impact of climatic conditions on tourism
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Nowadays, the effect of climatic conditions on tourism activities is obvious. The aim of this study is to evaluate impact of climatic conditions on tourism
Ali Akbar Shayan Yeganeh; Mohamad Ali Zangane Asadi; Abolghasem Amir Ahmadi
Abstract
As a new discipline, geotourism is a part of the nature-based tourism that relies on natural resources and geology. Geosites and geomorphosites are considered as infrastructure of geodiversity by the geomorphological and geological tourists. Geotourism has formed recently and elapsed its ...
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As a new discipline, geotourism is a part of the nature-based tourism that relies on natural resources and geology. Geosites and geomorphosites are considered as infrastructure of geodiversity by the geomorphological and geological tourists. Geotourism has formed recently and elapsed its early stages ofdevelopment. Iran is a country with a wide range of phenomena. Hence, to find the potentials for regional geotourism or capability of the geoparks, many researchers have been sought to assess the areas (of) geosites and geomorphosites in Iran, and in the world as well. The purpose of this study is to review some assessment methods of geosites and geomorphosites by 2015 and to extract their strengths and weaknesses in order to express a comprehensive method for assessing geomorphotourism areas. Analytical documents andadaptive methods are used in this research. Results of the study show that the Comanescu method is the perfect way to assess geomorphosites now. Moreover, the evaluation has been weak geomorphosites service role. Pralong, Lucie Kubalíková, Brilha and Charalampos Fassoulas methods are important in the next stage. However, in parts of the evaluation, they do not show all the potentials of a geomorphosite. Most of the methods in Iran are not in a comprehensive way to assess geomorphosites. Consequently, the present articlehas tried to propose a new method in order to maintain the strengths of the methods and reduce their weaknesses.
mohammad reza rezvani; Mahdieh sabaghpour; saeed shafia
Abstract
Governance is a procedure that with all its dimension, ultimately brings the mission of improving the quality of government services to the citizens within the framework of indicators such as transparency, justice, partnership, effectiveness and flexibility. The purpose of this study is to investigate ...
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Governance is a procedure that with all its dimension, ultimately brings the mission of improving the quality of government services to the citizens within the framework of indicators such as transparency, justice, partnership, effectiveness and flexibility. The purpose of this study is to investigate the role of key players of electronic tourism in Iran in the realization of electronic governance. Therefore; good governance indicators were distinguished by the main players in the field of electronic tourism. In terms of research methodology, this is an applied research with qualitative orientation and used survey strategy. So, while reviewing and analyzing theoretical foundations, referring to library documents and using snowball sampling method, exploratory interviews were conducted and the interviews continued until the researcher's theoretical saturation. The results of the research presented in the form of an analytical model, show the contingent, passive and in some cases, the limited impact of government, electronic service providers and electronic consumers of Iran on good governance practices. The results showed that although there are good rules for achieving good governance, the cross-sectoral nature of tourism and the lack of a coherent and strategic look, the inadequate implementation of the talents in the laws and envisaged institutions, the conflict of interests and the power of the actors to obtain public interest, has been challenged the issue of access to good governance
Mohammad Saleh Torkestani; Kobra Bakhshi Zadeh Borj; Pedram Jahedi
Abstract
Competition and the speed of change in the tourism industry have made organizations to understand audience feedback to plan for attracting more tourists. This research is an applied research, with a combination of elements. It attempts to use the brand conceptual mapping method to create insight from ...
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Competition and the speed of change in the tourism industry have made organizations to understand audience feedback to plan for attracting more tourists. This research is an applied research, with a combination of elements. It attempts to use the brand conceptual mapping method to create insight from the understanding of internal audience to the tourism brand of Kish Free Zone. For data collection, 200 people in Tehran in two groups of people with/without a history of visiting the Kish Free Zone were selected by simple sampling. After two interviews using Brand Conceptual Mapping Method, their mental maps were drawn up. Although the Kish Free Zone includes the Kish Island, Hendurabi, and greater and little Faror Island, except Kish, there was no association related to the other islands in the maps. According to the results, people with a history of visits had more associations and more positive associations. More than half of the associations of people without a history of visits were similar to those with a history of visits. The inclusion of an advertising media as a negative association on the map of people without a history of visits was a notable point
Hamid Shayan; hamdolah sojasi; fahimeh jafari
Abstract
The purpose of this study is to analyze the level of responsibility of tourism entrepreneurs in 6 tourist villages of Binalood city of Khorasan Razavi province. The present research is applied and the method of doing it is descriptive-analytical. The statistical population of the study is the tourist ...
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The purpose of this study is to analyze the level of responsibility of tourism entrepreneurs in 6 tourist villages of Binalood city of Khorasan Razavi province. The present research is applied and the method of doing it is descriptive-analytical. The statistical population of the study is the tourist destination villages of Binalood city that have the highest volume of tourists and entrepreneurial activities. The sample size is based on statistics obtained from the city's Department of Industry and Mines, Cultural Heritage and Tourism Organization of Khorasan Razavi Province and in consultation with village managers, owners of 196 entrepreneurial businesses in the field of restaurants, teahouses and resorts. The data extracted from the researcher-made questionnaire were analyzed using statistical analysis methods in SPSS software. The results of Friedman test showed that the humanitarian index has the highest and the economic index has the lowest average rank from the respondents' point of view. On the other hand, high chi-square coefficient shows a significant difference between the indicators. The results of Kruskal-Wallis test show the highest level of social responsibility of tourism entrepreneurs in Abreh and Jagharq and the lowest level in Zashk. In terms of moral index, there is no significant difference between villages, but in other indicators (legal, humanitarian, economic, environmental) the level of responsibility of tourism entrepreneurs in the studied villages is different. IntroductionIn recent years, the tourism-oriented villages of Mashhad-Torqabeh Shandiz, due to its pristine and beautiful nature and many natural tourist attractions, has become a space for creating and developing entrepreneurial activities in rural tourism, and is increasingly witnessing activities related to We are. Therefore, due to the great importance of the responsibility of tourism entrepreneurs in reducing the negative effects and increasing the positive effects of rural tourism, it is necessary to examine their level of responsibility. Therefore, the purpose of this study is to investigate the level of social responsibility of tourism entrepreneurs. Accordingly, the present study seeks to answer the following questions: 1- What is the status of social responsibility of tourism entrepreneurs? 2- Is there a difference between the dimensions of social responsibility of tourism entrepreneurs or not?Materials and MethodsThe present study is descriptive-analytical. Indicators have been studied in three areas of entrepreneurship social responsibility towards the environment, tourists (guests) and local community (host). The analysis unit in this study is tourism entrepreneurs who have engaged in economic activities in the study villages. To examine the responsibility of tourism entrepreneurs, villages were selected that offer more amenities and services such as restaurants, teahouses and resorts. For this reason, the villages of Jagharq, Abreh Olya, Hesar Sorkh, Kong, Zashk and Naghandar were selected as the study population. The sample size was 196 owners of restaurants, teahouses and resorts. The validity of the questionnaire was assessed by 8 university professors and its reliability was assessed based on Cronbach's alpha coefficient. Alpha coefficients, in all dimensions higher than 0.5, indicate the validity and internal consistency of the research structures. In order to analyze the collected data according to the objectives of the research, SPSS software was used. In the data analysis section, due to the non-normality of the data, non-parametric Friedman and Kruskal-Wallis tests were used.Discussion and ResultsAccording to the results, the responsibility of entrepreneurs varies both in scale and in the destination villages. Tourism entrepreneurs in the humanitarian and legal dimensions have the highest level of social responsibility and the lowest level of responsibility related to the economic and then environmental dimension. The most important issue is that tourism entrepreneurs have not been able to create many job opportunities for Indigenous people, and due to gender orientation, fewer women have been used in the business environment. In the environmental dimension, entrepreneurs have less commitment to the use of recyclable items, as a result of their activities have caused pollution in the environment. The level of responsibility of tourism entrepreneurs towards the local community, tourists, environment showed that the highest level of responsibility of tourism entrepreneurs towards tourists. Because the goal of all tourism entrepreneurs and business owners is to make more profit. The results also showed the lowest level of responsibility of tourism entrepreneurs towards the environment. According to the results, the social responsibility of tourism entrepreneurs in Abardeh and then Jagharq villages is higher than other villages, and in Zashk village, the level of responsibility of tourism entrepreneurs is lower than other villages. The conclusion indicates that more entrepreneurship and tourism businesses have been created in the villages of Abreh and Jaghargh along these villages, and also from a better geographical location than other villages of Abreh and Jagherq with more tourists and entrepreneurship, and as a result the responsibility of tourism entrepreneurs. And business owners to attract tourists and their satisfaction is more, but the village of Zashk at the end of the Mashhad-Torqabeh Shandiz tourism axis has fewer tourists and more has the second houses of urban dwellers.ConclusionsAccountability studies have shown that entrepreneurs can be successful in their business if they take responsibility for everyone (environment, community and customers). Accordingly, it is necessary for tourism entrepreneurs to act more responsibly to improve the performance of their business and to include social responsibility in their business, and the good performance of tourism entrepreneurs is a reflection of their observance of this principle. Tourism entrepreneurship is sustainable when it satisfies the local community and tourists and does the least damage to the environment.
Fatemeh Baghaienia; mohammad shaker ardakani; nahid amrolahi; Ali Behjati Ardakani
Abstract
Because human resources have a great impact on forming a positive image of the organization in the minds of customers, so today in the internal branding process, personnel have an important role in conveying brand promises to customers. Therefore, the purpose of this study is to analyze and identify ...
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Because human resources have a great impact on forming a positive image of the organization in the minds of customers, so today in the internal branding process, personnel have an important role in conveying brand promises to customers. Therefore, the purpose of this study is to analyze and identify the factors affecting internal branding from the perspective of executives. The method of this research is qualitative and the data obtained from interviews with 19 executives of hotels in Yazd who have been selected by snowball sampling method and have been analyzed using thematic analysis method and Nvivo software. The data after coding includes 642 initial codes, 32 themes and 9 comprehensive categories. The results showed that the effective factors in internal branding from the perspective of hotel executives includes training, monitoring, effective communication, effective meetings, customer orientation, leadership, selection and employment, service compensation and quality of working life.
Marketing economics
Nima Khademi; Abbas Abbasi; Kazem Askarifar
Abstract
Local event tourism is one of the types of tourism that can play an essential role in the sustainable economic and social development of communities. However, this issue has received less attention. Meymand Fars Flower and Rose Festival is one of these events held every year in the spring season. This ...
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Local event tourism is one of the types of tourism that can play an essential role in the sustainable economic and social development of communities. However, this issue has received less attention. Meymand Fars Flower and Rose Festival is one of these events held every year in the spring season. This study aims to identify the factors that attract tourists to this event. For this purpose, the factors attracting tourists to the events were extracted by qualitative content analysis and then the tourists' opinions. Finally, a conceptual framework ofinfluencing factors on customers' tendencies, including 50 indicators in 15 components, was presented. Also, the quantitative analysis of Q data shows that accessibility, hospitality, and spending time with friends were essential for the first group of tourists, social interactions and event quality were necessary for the second group, patriotic and learning motives were important for the third group, and experience and enjoyment of the event were necessary for the fourth group. At the same time, natural attractions and enjoyment of the festival environment have been essential for all tourists, and these results can be a basis for formulating marketing strategies for local tourism events.IntroductionDuring the last two decades, the tourism industry has increasingly strengthened the local economy due to its high diversity and convenient access. In addition, the development of the tourism industry causes benefits such as increasing the employment and income of residents, improving transportation, and, most importantly, protecting the cultural heritage of local communities. One of the types of tourism is event tourism, which has grown significantly in recent years. Event tourism is a form of travel with special interests in which people visit a special event to attend or along with their trip. One of the important products in tourism development has been an event in the form of cultural festivals. In this regard, local festivals as a branch of cultural events are considered one of travelers’ actions in rural areas. On the other hand, due to its various natural, historical, and cultural attractions, Iran is considered one of the most capable countries in the world for organizing such events. For this reason, practical steps can be taken toward the successful development of this type of tourism by more closely examining the events and festivals held in the country. One of these local festivals is the Meymand Fars Flower and Rose Festival, held every year at the beginning of the rose-picking season for one month in the Meymand Fars region. In this regard, it will be beneficial to identify the effective factors in attracting tourists to this annual local event, to get a more detailed understanding of the affairs and a deeper understanding of the social, cultural, and economic realities of the region and to plan for the sustainable development of this region. However, this issue has received less attention despite its clarity and necessity. On this subject, the current research seeks to identify the indicators and components influencing the tendency of tourists to visit rural events by using the qualitative content analysis method and providing a conceptual framework of these factors. Then, by analyzing the data of Meymand Flower and Rose Festival tourists based on the conceptual model, the types of tourists of this local event were identified.Materials and MethodsThis research aims to identify the factors that attract event tourists to local festivals using the Q method in Meymand Flower and Rose Festival, Fars. In terms of purpose, this research is practical, and according to the approach and type of data, it can be categorized as mixed research. The current research was carried out in 2023 in Fars province regarding time and place. In this research, first, the qualitative content analysis method with a directional approach has been used to identify and determine the existing indicators. Then, to know the mentality of participants in the Meymand Fars Flower and Rose Festival and collect data (using the Q method), all the customers who participated in this festival in 2023 were studied.Discussion and ResultsIn the first step, based on the content analysis of the screened studies, the researchers reviewed the final studies several times to determine titles or themes. At this stage, the researchers identified the factors affecting tourists' tendency towards events. Since some words had the same meaning, the necessary overlaps were made, and some indicators were removed. In the next step, the content validity ratio of Lawshe was used to check the validity of indicators in rural tourism. After this step, the number of 50 indicators was finalized and categorized into 15 concepts. Then, in the quantitative part, the data obtained from the Q factor analysis methodology was used to identify and extract the mentality of tourists. For this purpose, the tourists' opinions about the factors affecting their attendance at the Meymand Flower and Rose Festival 2023 were collected. With exploratory factor analysis, the participants were selected based on the shared values and the role of the data in explaining the total explanatory variance, and finally, the Varimax rotation divided the rest into four groups after removing 30 of them.ConclusionsIn this research, an attempt was made to use a mixed approach; firstly, with the help of qualitative content analysis, the indicators and components of local festivals were identified, and then the mentality of the tourists of Meymand Fars Flower and Rose Festival was extracted as a study. Finally, a conceptual framework of influencingfactors on customers' tendencies, including 50 indicators in 15 components, was presented. Then, based on the results of the quantitative method, four groups of customers were identified in Meymand Rose and Rose Festival. Enjoying nature, weather, and flowers and plants are among the motivations that are common among all four groups; in other words, it was the common feature of all visitors to this festival. However, in the separated groups, the factors have a significant dispersion.In the first group, the three factors of accessibility, hospitality of the destination, and spending time with friends are among the unique factors that have attracted them to this festival. This group constituted almost 37 percent of the participants in the research.The second group, which included almost 27 percent of the sample of festival tourists, with a sense of loyalty to the event and satisfaction, considers this festival a platform for social interactions and feels a sense of national pride by attending it.The third group is attracted to this festival with patriotic motives and the aim of learning, excitement, and making memories, and the festival’s popularity has been one of the main reasons for them. Finally, the fourth group of this festival has chosen a suitable place for photography and a space to enjoy holidays and relaxation with the intention of diversity in experience.In this context, the most significant difference between the present research and the previous studies is related to the classification of factors affecting the tendency of tourists, so that in none of the mentioned researches, the factors influencing the attraction of event tourists to local festivals have not been reported in a comprehensive category.Therefore, it is recommended to relevant provincial and national policymakers and patriot service providers to pay attention to the extracted effective indicators as the most key factors in their service strategy by recognizing the important characteristics of each category of tourists.
Sociology of tourism
Seyed Mojtaba Mahmoudzadeh; Esmaeil Ghaderi; Danial Khalaj
Abstract
The present research was conducted with the aim of knowing the motivational factors affecting the demand for literary tourism in Iran by using the theory of push and pull motivational factors, the ranking of the motivational factors affecting the demand for literary tourism, has been discussed.This research ...
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The present research was conducted with the aim of knowing the motivational factors affecting the demand for literary tourism in Iran by using the theory of push and pull motivational factors, the ranking of the motivational factors affecting the demand for literary tourism, has been discussed.This research is practical in terms of purpose and descriptive-survey in terms of method. The structural equation modeling method was used to analyze the data. The main tool for data collection was a questionnaire. The questionnaire was distributed among the domestic and foreign literary tourists, using non-probability random sampling.The results of the surveys showed that the driving factors, the highest average is related to psychological factors. Among the tensile factors, the highest average is associated to intangible factors. In general, psychological factors have the highest average and search factors, intangible factors, tangible factors, physical factors and social interactions have the next ranks respectively.
Hedayat Allah Nikkhah; Mostafa Zahirinia
Volume 10, Issue 32 , March 2016, , Pages 43-65
Abstract
The tourism industry has become an important sector for both developed and developing countries, including Iran. This study attempts to identify the perceived impacts of tourism by residents in Bandar Abbas, located on the south of Iran. The impact of tourism was measured by the Ap and Crompton's ...
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The tourism industry has become an important sector for both developed and developing countries, including Iran. This study attempts to identify the perceived impacts of tourism by residents in Bandar Abbas, located on the south of Iran. The impact of tourism was measured by the Ap and Crompton's model (1998) in which, four aspects are categorized for tourism impacts; economic, cultural, social and environmental.Based on a survey of 390 local residents, tourism impacts were assessed by a 33-item tourism impact scale. According to the mean measures, the most strong perceptions toward tourism effects are associated with economic (M=3.78), and the second one is cultural aspect (M=3.61). In fact, these two aspects are considered as positive effects of tourism. On the other hand, the mean score of negative impacts was higher on social (M=3.38) and environmental (M=3.33) aspects in terms of the perceived impacts of tourism. The study also revealed that men have more negative social perception and positive environmental perception compare to women. The findings also showed that there is no relationship between marital status, job status and monthly income with tourism perception.
mehdi ghorokhlu; narges ahmadi fard; rnrahim gahangiri
Volume 3, Issue 9 , August 2005, , Pages 43-71
Abstract
Golestan Province is located in the north of Iran. This province is cradle of Tabari civilization. Through discoveries in previous years, a lot of historical and archeological items have been obtained, which are now known as historical and archelogical wealth of Iran. Making people familiar with such ...
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Golestan Province is located in the north of Iran. This province is cradle of Tabari civilization. Through discoveries in previous years, a lot of historical and archeological items have been obtained, which are now known as historical and archelogical wealth of Iran. Making people familiar with such cultural and artistic honors and civilization of our fathers and encouraging national pride and patriotism are possible through establishment of museums. Since museums are one of the tourism infrastructures and vital for the development of such industry, it is required to establish museums for implementing tourism development policies and increasing tourism- related incomes in national and regional
Soozan Sadat Saidi Shahri; Neda Zarandyan
Volume 10, Issue 29 , April 2016, , Pages 45-67
Abstract
Landforms are geomorphological features of scientific, culturalhistorical, aesthetic or socio-economic value based on human understanding. Given these features expansion in our country, thepotential can be used for tourism development. Hence, this study aims to recognize Gonabad southwest ...
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Landforms are geomorphological features of scientific, culturalhistorical, aesthetic or socio-economic value based on human understanding. Given these features expansion in our country, thepotential can be used for tourism development. Hence, this study aims to recognize Gonabad southwest geomorphologic landforms (as the most potential touristic area in the province) and evaluate theirGeomorphtourism capabilities. Satellite imagery, geological and topographic maps and site visiting were used for identifying mentioned landforms and Geomorphtourism capabilities were evaluated by Peralong and Cocean methods. Accordingly, four geomorphologic landforms were identified; Darb Sofieh Mountain, Darb Sofieh Waterfall, Karesty Tak Zu Promontory, Tak Zu Waterfall, Khanic, and Kalatehnow. The results of the ranking in both method revealed, Darb Sofieh Mountain is the most important Geomorphtourism landform in the Gonabad Southwest. In other word, for tourism investment in the area, Darb Sofieh Mountain landformshould be as a priority development goal. Karesty Tak Zu Promontory, Darb Sofieh Waterfall, Tak Zu Waterfall Khanic, and Kalatehnow are respectively next priorities.
Abstract
The rural-urban relationships have a considerable effect on rural settlements. Cities are centers of capital accumulation and social flows. In contrast, rural settlements are also considered as tourism centers of urban residents as it provides an opportunity to use rural natural potentials which bring ...
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The rural-urban relationships have a considerable effect on rural settlements. Cities are centers of capital accumulation and social flows. In contrast, rural settlements are also considered as tourism centers of urban residents as it provides an opportunity to use rural natural potentials which bring economic prosperity and development for them. In this research, it has been used descriptive–analytical method. The sample population includes 165 households using Cochran method. It has been used structural model and path analysis to analyze the relationships among variables and also to identify the affecting aspects of rural-urban relationships on rural tourism. The results of path analysis model indicate that increasing rural-urban relationships have led to the development of second homes, jobs and economic development in rural settlements and play an important role in increasing their satisfactions as well.
tourism management
Mehdi Karoubi; Fatemeh Yavari Gohar; seyed mojtaba mahmoudzadeh; Nasim Mohammadian Mahmoudjigh
Abstract
In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies. On the other hand, tourism development depends more on tourism policy-making than the known underlying factors, ...
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In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies. On the other hand, tourism development depends more on tourism policy-making than the known underlying factors, which imply the determination of governments to develop this industry, and it reflects in high-scale documents and laws as well as in monitoring their proper implementation. This study analyzes the branding approach in macro policies of tourism in Iran. The research is descriptive-analytical and qualitative. After reviewing the research background, tourism nation branding policies were extracted from the content of the selected documents by thematic analysis. Then 243 primary codes were categorized into 62 basic themes, 21 organizing themes, and four global themes entitled (1)Nation tourism branding, (2)Components, (3)Effects, and (4)Factors affecting it. Finally, the thematic network was drawn, and the results were interpreted. According to the findings, not only the specialized indicators of tourism nation branding but also the primary indicators of policy-making have been ignored. At the top of them are a lack of systematization, a lack of stability and integrity, and a lack of guidance on implementing decisions.IntroductionIt seems that an essential part of the challenge of not paying attention to tourism branding can be found in macro tourism policies and policy-makers' lack of attention to integrating tourism development and marketing measures through branding. Therefore, the present study is designed in response to this question of whether the branding approach can be discovered in macro tourism policies? So we can explain the situation of tourism branding in the macro perspectives of the country to identify gaps and fundamental shortcomings of the Iranian policy system in this field.In addition, a comparison of credible reports related to the national brand with tourism reports (before the Covid-19 epidemic) shows that 7 out of the top 10 countries in the NBI index presented in 2019 were among the top tourist destinations in the world (in terms of tourist attraction and income) in the same year, which was published in the report of the World Tourism Organization (UNWTO) entitled Tourism Highlights 2020.Materials and MethodsThe present study aimed to analyze the policies of different parts of the tourism nation branding in basic and large-scale documents, using thematic analysis. Then, the themes related to tourism branding were extracted. For this purpose, the basic (specific to tourism) and large-scale (macro) laws, documents, programs, and regulations of the Islamic Republic of Iran related to the field of tourism were identified (21 documents). Considering that the Iranian tourism industry has been influenced by the political institution more than anything else, the documents after the Islamic Revolution of Iran have been introduced and examined in this study. Then, based on the Attride-Stirling method, the coding was performed to identify basic themes (codes and points of the text), organizing themes (combining and summarizing basic themes), and global themes (governing the whole text) to form a thematic network. This research is descriptive-analytical and qualitative (in terms of the nature of the data).Discussion and ResultsThe first step- parsing the text: first, the content of the documents was studied independently by the researchers, and the irrelevant or unuseful information was removed. Then, by separating the useful and related points, for example, the related content to tourism, branding, and its dimensions (explicitly or implicitly), the coding process began, and the basic themes were identified based on the initial codes.The second step- interpreting the text and drawing the thematic network: In the next step, 243 initial codes were identified after reviewing the basic themes and ensuring the method of classification, naming, and adapting them to the original codes. Then, the primary codes were categorized into 62 basic themes, 21 organizing themes, and four global themes entitled (1) Nation tourism branding, (2) Components, (3) Effects, and (4) Factors affecting it. Finally, the thematic network was drawn, and the results were interpreted.ConclusionsAs confirmed in the present study, despite the importance of the tourism industry as an economic sector in the world, tourism nation branding has received little attention from policy-makers and the planning system in Iran. So that, only designing a random logo and slogan has been considered. Even designing and implementing a promotional program (albeit short-term) did not matter much for the same logo. In this regard, contrary to the consensus of researchers on the process of place branding and destinations branding, such an approach can not be traced in the selected documents, which shows the lack of importance of tourism branding in the field of public policy and tourism policy. The findings of this study are in line with the research literature. However, there are many obstacles along the way. According to the findings, it seems that given the current situation and the incomprehensible position of tourism nation branding in public policy, Iran is not currently ready to develop a purposeful and coherent tourism nation brand in the long run.
Mir Ali Seyed Naghavi; Seyed Mohammad Mirtaghian Roudsari
Volume 9, Issue 27 , October 2014, , Pages 47-92
Abstract
AbstractOrganizational ethics in hospitality industry is the most important challenge are facing to it players in this industry; as a matter of fact, hotels can make Competitive Advantage by use of ethics in their activities for themselves and/or fall in deterioration by avoidance from it. This study ...
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AbstractOrganizational ethics in hospitality industry is the most important challenge are facing to it players in this industry; as a matter of fact, hotels can make Competitive Advantage by use of ethics in their activities for themselves and/or fall in deterioration by avoidance from it. This study investigates the organizational ethics gap in the hotel industry in Persian International Hotels of Mazandaran at summer of 1393. For analysis of organizational ethics gap, two approaches were examined; employees’ attitude to measure oral organization ethics, guests’ attitude to measure existent organization ethics also were evaluated the relationship between demographic characteristics of employees and guests with organizational ethics and the weight dimensions of organizational ethics from the perspective of population of the study. Population of the study include tow group, employees and guests of four and five stars’ hotels in west of Mazandaran. Measuring instruments of research were tow questionnaires for employees and guests with reliability coefficient (0.920) and (0.959). The statistical analysis was done by SPSS 22.0 and lisrel 8.8. Consequences of the study indicate that there is gap between oral organization ethics and existent organization ethics in Persian International Hotels of Mazandaran. Also finding depicted that, there are most differences between oral organization ethics and existent organization ethics is related to considerate dimension and less differences related to Initiative dimension. And other finding suggested in the form of Conclusions and recommendations
hasan asadi; amin pour naghi; noushin esfahani; hamid zeytunli
Volume 5, Issue 13 , November 2010, , Pages 47-64
Abstract
The present research aims to study the various dimensions of security in Iran’s sport tourism. The statistical population of this research include all of the international sport tourists such as athletes, coaches, trainers, doctors, journalists, and associated delegations, who participated in the ...
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The present research aims to study the various dimensions of security in Iran’s sport tourism. The statistical population of this research include all of the international sport tourists such as athletes, coaches, trainers, doctors, journalists, and associated delegations, who participated in the Fajr International Games (2010). The total number of the sample population is 420. The preliminary data were collected using a questionnaire devised by the researcher which its validity was approved by the experts. To determine the reliability, the questionnaires were distributed among 25 foreign sport tourists, resulting in Cronbach's alpha (α=0.83). This questionnaire investigated various dimensions such as the sport tourists satisfaction with the existing security in Iran, the security-disturbing factors from the view point of sport tourists before and after traveling to Iran, the role of the tourist police in the maintenance and improvement of tourism in Iran, the role of the media in depicting security in this country, and the measures these tourists suggest to be taken to improve security in Iran’s sport tourism. For data analysis, in the descriptive statistics section, standard deviation, cumulative frequency, cumulative frequency percentage, mean and mode were identified and for the evaluation of the data SPSS16 was employed. The results show that the major causes of worry for sport tourists before coming to Iran were: social aggressiveness, personal territory violation, and robbery. However, 34% of the tourists declared they were not worried at all about the security in Iran before their departure. The most prominent matters the sport tourists were anxious about, during their visit to Iran, were: lack of personal security, social aggressiveness, and psychological insecurity. However, regarding some security-disturbing matters like hitting, murder, rape, and terrorism, no signs of concern among the tourists were felt. Additionally, 53% of the sports tourist didn’t witness any security violating circumstances during their visit to Iran. Anyhow, the feeling of insecurity originating from the media, family and friends, decreased significantly after the tourists’ traveling to Iran.
