نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت بازرگانی-بازاریابی، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران
2 گروه مدیریت بازرگانی، دانشکده اقتصاد،حسابداری و مدیریت، دانشگاه یزد،یزد، ایران
3 دپارتمان گردشگری، ورزش و مدیریت هتل، دانشگاه گریفیث، کوئینزلند، استرالیا
کلیدواژه‌ها
عنوان مقاله English
نویسندگان English
This study investigates hotel managers’ intentions to adopt circular economy practices in response to climate-related operational risks using Protection Motivation Theory (PMT). Data from 166 senior managers of three- to five-star hotels in five Iranian cities were analysed using partial least squares structural equation modelling (PLS-SEM). Stronger threat appraisal was associated with more favourable coping appraisal, which was, in turn, associated with adoption intention. The direct association between threat appraisal and adoption intention was positive but did not meet the prespecified significance criterion, whereas a significant indirect association through coping appraisal was observed. Climate risk information was positively associated with threat appraisal, while perceived coping incentives were not significantly associated with coping appraisal. The findings suggest that recognising climate-related threats alone may be insufficient unless managers view circular practices as effective, feasible, and manageable. The study demonstrates the relevance of PMT to organisation-referent climate-adaptation appraisals and adoption intentions in hotels.
کلیدواژه‌ها English
