tourism management
Mohsen Sohrabi; Ahmad Rahchamani; Rasoul Sanavifard
Abstract
The traditional goal of satisfaction has yet to work to ensure customer loyalty, and moving toward customer delight is essential for hotels. This research aims to design and validate the customer delight model in the hotel industry using mixed-methods research. At first, semi-structured interviews were ...
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The traditional goal of satisfaction has yet to work to ensure customer loyalty, and moving toward customer delight is essential for hotels. This research aims to design and validate the customer delight model in the hotel industry using mixed-methods research. At first, semi-structured interviews were conducted with 30 specialists using grounded theory and theoretical and purposive sampling methods. Three coding steps identified 98 concepts and 25 main categories presented as a paradigm model. The research hypotheses were tested using the structural equation modeling method. The findings of the quantitative section showed that the category of perceived value of service is the causal factor and the cause of customer delight, and this category will influence the consequences of delight (customer's positive behavioral intentions and improvement of hotel performance) through the optimization of the customer experience management process. Meanwhile, in order to successfully implement delight strategies, it is necessary to pay attention to the availability of cultural platforms (organizational culture, management's commitment to customer delight, and Customer engagement) and obstacles to delight (increasing customer expectations, increasing the costs of delight, and reducing the effectiveness of delighting actions).
tourism management
Faeze sadat Mirfakhraddini; Milad Ebrahimi; Farzaneh Jandaghi ardakani
Abstract
In the economy, financial resources are critical. The fact that financial resources are limited and affect the number of operations is undeniable. All parts are related to financial operations. Therefore, correctly allocating financial assets is critical in modern business, especially tourism. Considering ...
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In the economy, financial resources are critical. The fact that financial resources are limited and affect the number of operations is undeniable. All parts are related to financial operations. Therefore, correctly allocating financial assets is critical in modern business, especially tourism. Considering the location of the accommodation sector in the tourism industry, it is essential to pay attention to the financial performance of the hotels. In the present study, after examining the background of research and surveying industry and university experts, financial indicators related to hotels in Yazd Province have been identified, the data has been analyzed using the importance-performance matrix, and suggestions have been made to improve their situation. The results show that none of the criteria identified are in the critical area. Criteria such as the risk of financial bankruptcy, macro-economic growth, employment rates, direct income from the hotels primary income, the improvement of the hotel's human resources in making profits, and cash reserves such as cash it should be taken into account and hotel managers should focus on maintaining the status of these criteria.IntroductionIran’s economy is a single-product economy that relies on oil revenues. Therefore, the tourism industry is one of the sectors that can contribute to eliminating a single-product economy based on mineral resources (Khoshnevis Yazdi et al., 2017). The hotel sector is also essential to the tourism industry, significantly contributing to countries’ economic growth (Babajee et al., 2020). However, little attention has been paid to the performance criteria for improving the hotel’s performance (Bangchokdee & Mia, 2016). Therefore, managers in this industry should use the necessary management tools to ensure better results and prevent poor performance (Arasli, 2012). Generally, the company’s performance consists of operational, financial, and organizational performance (Zhang et al., 2021). Therefore, considering the importance of the hotel sector in the tourism industry and the growing trend of the tourism industry in Iran, paying attention to the performance of hotels, especially financial performance and financial indicators affecting hotels, can improve hotel efficiency. It also helps hotel managers increase the financial performance of their hotel management by identifying and analyzing the performance of indicators that affect the financial performance of hotels and making them financially efficient in the hotel sector. Therefore, it is essential to identify and analyze the indicators that affect the financial performance of hotels.Materials and MethodsThe primary purpose of the research is to identify the indicators that affect the financial performance of hotels and classification and determine their relative importance in the hotel industry of Yazd Province. The scope of this research is Yazd Province hotels. This article consists of two sections: In the first stage, by studying the background of the research and survey of experts, indicators expected to affect the financial performance of the hotels were identified. In the second stage of the research, a questionnaire was made available to the respondents to measure the importance of each factor and their performance in hotels. Then, the relative importance of the indicators was determined using the performance-importance analysis method.Discussion and ResultsThe results of this research showed that first, by studying the background of research and survey of experts, financial criteria in the hotel industry are in six general categories, which include risk index, efficiency-activity, economic, debt, profitability, and liquidity, which hotel owners should always consider. Also, to identify effective criteria for improving hotel performance, criteria can be divided into four groups:Group 1: Criteria in the critical area have no criteria in this area.Group 2: Factors in the low-priority area include liquidity from the source of investment and the risk of non-receipt of claims.Group 3: Criteria in the reduced area include the risk of exchange rate fluctuations, the risk of instability in the price of hotel equipment, quick response to competitive changes and market changes, the effect of assets on hotel revenues, gross domestic product, capital financing from debt, hotel debt financing, tax, low-interest facilities, profits from indirect income from the local, except for the primary operations of the hotel, capital growth, liquidity from current accounts and lateral investment.Group 4: Criteria for continuity of high status, including the risk of financial bankruptcy, macroeconomic growth, employment rates, direct income from hotel income (room rental), improvement of hotel human resources in making profits, and cash reserves.ConclusionsThe research findings aim to boost hotels, policymakers, and decision-makers to promote the growth of the hotel industry by facilitating the arrival of foreign tourists, encouraging domestic people to travel, and eliminating economic barriers. Hiring a highly efficient, skilled workforce and solving the liquidity shortage in managed hotels is also a solution. In addition, hotel managers should be able to improve and expand their business by creating investment opportunities for hotels. Also, the risk of exchange rate fluctuations and instability in the price of hotel equipment are of low importance. In addition, the rapid response to competitive changes and market changes in hotels in Yazd province is of low importance, which can be attributed to the need for more competitiveness of the hotel industry in Yazd Province
tourism management
Alireza Asadzadeh; Mohammad Sadegh Sharifirad; Mohammad Shaker Ardakani
Abstract
Due to the expansion of the tourism and hotel industry and the role of leadership quality in the promotion and successful development of this industry, several studies have been conducted on this statistical population, considering the specific environmental conditions. Also, recent research has presented ...
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Due to the expansion of the tourism and hotel industry and the role of leadership quality in the promotion and successful development of this industry, several studies have been conducted on this statistical population, considering the specific environmental conditions. Also, recent research has presented a direct, positive, and meaningful relationship between authentic leadership, organizational success, growth, and emergence in the tourism sector. This research aims to investigate the impact of authentic leadership on employees’ thriving at work in the hotel industry, considering the moderating role of organizational politics. A quantitative method (correlation type of structural equation modeling) was used in this regard. The statistical population of the research was hotel employees, and after determining the sample size by G*POWER and distributing questionnaires, 349 complete questionnaires were collected from hotel employees in Shiraz. Initially, reliability and validity were investigated using AMOS software and then the hypotheses were tested using SPSS software and the Process module. The results indicated a positive and significant relationship between authentic leadership and thriving at work, and organizational politics was a significant moderator in that when organizational politics perception was high, the positive effect of authentic leadership on employees’ thriving at work increased. This important finding shows that high organizational politics in organizations adds to the importance of an authentic leader’s positive impact on followers’ thriving at work. IntroductionIn the last decade, the discussion of leadership has always been one of the topics of interest to management and organizational behavior thinkers because, in success or failure, the tip of the arrow of attention has been pointed toward them (Amankwaa et al., 2022). One of the influential factors in achieving the success and prosperity of the employees at work and organizational well-being is the correct use of the leadership style appropriate to the existing situation in the organization. In this regard, using an authentic leadership style can bring us closer to this goal. slow down (Surucu, 2022).Industry leaders in the tourism sector have predicted that the share of GDP in this sector will increase by fifty percent (Warokka et al., 2020). Furthermore, the social growth model presented by Spreitzer et al. (2012) provided a theoretical foundation for examining authentic leadership to achieve success at work. They stated that individual and organizational factors influence success at work, and these two factors will cause success in employees' work by satisfying basic psychological needs. Success at work a psychological state in which a person experiences vitality and learning. (Fang et al., 2021).The relationship between leadership and an organization's outputs is dependent on its environment. One variable that describes the organization's environment is organizational policy. Organizational politics is a process of social influence in which behavior is strategically designed to maximize personal interests in the short or long term at the expense of the interests of others. (Cho & Yang, 2018).This research contributes to the knowledge of authentic leadership and work success in several ways. After considering organizational politics moderation, it was shown that the presence of this variable in the organization affects the desired relationship.Literature ReviewIn internal studies, research about authentic leadership and its impact on success in work with the role of organizational politics as a moderator has yet to be investigated.The authors' review of the background of research in foreign studies also showed that there is more diversity in the topics and titles of foreign research than in domestic studies. One reason for this is the long history of recognition of authentic leadership in international studies.MethodologyConsidering that in this research, the researcher seeks to apply the research results and help identify the variable effect of authentic leadership on success at work, this research is of an applied type in terms of its purpose. Also, because the current research deals with the study of what exists according to the research literature and with the help of the background of the conducted research and related books, in terms of the research method, it is a descriptive survey and the research design is quantitative with the correlation method. It is a type of structural equation modeling.The statistical population included the employees of hotels in Shiraz metropolis (21 hotels), and finally, 349 complete questionnaires were collected according to the sample size determined by G*Power software. ResultsThe present research has investigated the relationship between authentic leadership and success at work, considering the moderating role of organizational politics. In the first hypothesis, the research findings showed a significant positive relationship between authentic leadership and success at work. This means that employees’ success will increase using of an authentic leadership style. This finding is in line with the research results of (2016) Mortier et al. (2019) Wu & Chen and (2021) Iqbal et al. In general, research shows that authentic leaders, due to the transparency they show and show their true selves, incline followers towards them and influence their performance (Wang et al., 2021). An authentic leader directs employees by applying discipline, rules, and rigid procedures. This leadership style influences employees to achieve self-fulfillment at work (Iqbal et al., 2021). In addition, authentic leaders create empathy for their employees by applying the desired style in the organization. This empathy affects employees’ well-being, learning, and strengthening, ultimately leading them to prosperity and success at work (Chang et al., 2021).In the second hypothesis, the results of the desired hypothesis showed that organizational politics moderate the relationship between authentic leadership and success at work, which means that with the increase of organizational politics, the influence of authentic leadership increases success at work. This result is consistent with the research findings (2020) by Khuwaja et al.Due to the competitive and ambiguous nature of political contexts, authentic leaders may be less able to motivate and satisfy followers who become distressed, quit, or become disaffected by the political disclosure of behavior by others. They become pessimistic. In addition, authentic leaders’ tendency to speak honestly and listen to different perspectives may expose them to disproportionate efforts toward performance acceptable to followers, undermining their ability to influence follower outcomes. Finally, the transparent nature of authentic leadership can reveal sensitive knowledge and elements from leaders that others can use politically. Therefore, according to the results obtained from the data analysis, the relationship between authentic leadership and success at work changes in the presence of moderating variables such as organizational politics. This means that by increasing organizational politics, the effect of authentic leadership on success at work is strengthened, and employees feel more successful at work.
tourism management
Mohsen Farhadinejad; Atiye Saberi; Mohammad Ebrahim Baghernezhad Hamze kolaie
Abstract
Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components of ...
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Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it. The current research has a developmental approach and theme analysis was determined as the method of data analysis. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview. Data analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry. Also, with digital tools and the correct culture we can deal with greenwashing.IntroductionNowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, a kind of mental deception of the audience, is the opposite of green orientation. The upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it.Materials and MethodsThe present research has an exploratory approach in terms of its nature and a developmental approach in terms of its goal, and theme analysis was used to analyze the data. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview.Discussion and ResultsData analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry.ConclusionsIt is possible to deal with the phenomenon of greenwashing by using new digital tools, increasing public awareness, and enacting restrictive laws.
Fatemeh Khodabakhsh; Mahmood Ziaee; Mohammad Taghi Taghavifard; Mohamad saleh Torkestani
Abstract
The tourism industry is considered the driving force of economic development, but at the same time it is very vulnerable. The purpose of this study is to design a model of risk management in the Iranian hotel industry; the exploratory mixed research method was used in the study. The statistical population ...
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The tourism industry is considered the driving force of economic development, but at the same time it is very vulnerable. The purpose of this study is to design a model of risk management in the Iranian hotel industry; the exploratory mixed research method was used in the study. The statistical population ,in the qualitative section consisted of academic and tourism industry experts, and in the quantitative section, staff of four or five star hotels in Tehran. , Yazd, Isfahan and Shiraz povince in the summer of 1400.in the qualitative part of the study judgment and snowballs sampling methods were used . Findings from the interview then were categorized using open, axial, and selective coding. Based on the findings the tourism risk management model in the Iranian hotel industry in two dimensions (external and internal), consisting of 13 components and 62 indicators was designed and compiled and the model was approved.
Mohammad Masoud Majidifar; Shamsosadat Zahedi; Azizolah Jafari; Seyed Saeid Hashemi
Abstract
Abstract Due to the crucial role of technology in competitiveness and economic growth, the technological capability assessment has been paid attention to by countries in recent years. Applying technology to gain competitive advantage, knowledge, and recognizing the firm's technological capability is ...
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Abstract Due to the crucial role of technology in competitiveness and economic growth, the technological capability assessment has been paid attention to by countries in recent years. Applying technology to gain competitive advantage, knowledge, and recognizing the firm's technological capability is one of the most important key factors in success. Introduction Technological needs assessment is a tool to assess the capabilities required to implement technological priorities. The technology-oriented hospitality industry is one of the important and strategic industries in the world. Materials and methods This study aimed to prioritize technological capability assessment indicators to assess technological capabilities and develop a strategy for the Parsian Chain Hotels. The current research identifies and prioritizes appropriate technological capability assessment indicators according to the hospitality industry due to the importance of assessing technological capabilities and strategy formulation and their relation. Discussion and results The results of this prioritization helped to develop future policies for this hotel. In this regard, according to the literature review, 32 indicators have been identified. According to the mentioned 32 indicators and validity confirmation by experts, 80 questionnaires have been collected after designing the questionnaire. Conclusions After the confidence of questionnaire reliability by Cronbach's alpha test, exploratory factor analysis has been done, and 31 indicators in the shape of 8 factors have been classified and prioritized.
Abolghasem Ebrahimi; moslem bagheri; amene pakdelian
Abstract
The purpose of this study is to provide a model to identify the relationship between word of mouth and tourists’ trust with customer-based brand equity in the hotel industry of Shiraz. This research is descriptive-survey and non-random sampling was used. The Sample size is 384 Iranian tourists ...
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The purpose of this study is to provide a model to identify the relationship between word of mouth and tourists’ trust with customer-based brand equity in the hotel industry of Shiraz. This research is descriptive-survey and non-random sampling was used. The Sample size is 384 Iranian tourists who traveled to Shiraz and used hotels and accommodation. At first, indicators related to the dimensions of tourists’ trust in the offline domain were extracted, categorized and finalized by systematic review. Then a questionnaire was designed. After distributing the questionnaire, data were analyzed using SPSS and Smart PLS software. By systematic review, three dimensions of destination characteristics, destination staff characteristics and tourist characteristics were considered for trust. The findings indicate that tourist trust mediates the relationship between word-of-mouth advertising and customer-based brand equity.
Mostafa Mohammadi; Seyyed Mohammad Mirtaghian Rudsari; Sadegh Salehi
Abstract
This study aimes to investigate the role of individual competencies of humanresources in the behavioral intentions of guests in 4-star hotels in Mazandaran.The population of this study consists of tourists who have stayed there threetimes during the year 1394. According to the study situation, sampling ...
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This study aimes to investigate the role of individual competencies of humanresources in the behavioral intentions of guests in 4-star hotels in Mazandaran.The population of this study consists of tourists who have stayed there threetimes during the year 1394. According to the study situation, sampling wasdetermined by Convenience Sampling and 247 usable questionnaires werecollected. Reliability and validity of the questionnaire was approved based onCronbach's Alpha and composite reliability and convergent validity wereaccepted through Confirmatory Factor analysis. To investigate the hypotheses,Pearson Correlation, Regression Analysis, method of Baron and Kenny, Sobeltest and Goodman test were used. Statistical techniques were performed throughSPSS23 and Lisrel8.5.The findings indicate that individual competencies ofhuman resources affect on behavioral intentions of guests in 4-star hotels inMazandaran province, and also, individual competencies of human resourcesthrough guests’ satisfaction and perceived value Affect on behavioral intentionsof guests in 4-star hotels in Mazandaran province.
Abstract
The aim of the present study is to explore and examine the effect of emotional intelligence on employee’s performance through the mediating role of emotional labor acting strategies and emotional exhaustion in hotel industry. The statistical population included employees of four and five-star hotels ...
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The aim of the present study is to explore and examine the effect of emotional intelligence on employee’s performance through the mediating role of emotional labor acting strategies and emotional exhaustion in hotel industry. The statistical population included employees of four and five-star hotels in Tehran, from whom 270 individuals were selected using convenience sampling. Data collection instrument was a standard questionnaire in which face validity and Cronbach’s Alfa coefficient were used to get validity and reliability, respectively. Structural equation modeling and LISREL software were used to examine the studied model. The obtained results indicate that emotional intelligence has a significant positive impact on deep acting and employee performance while it has also a significant negative impact on surface acting. Although, Surface acting and emotional exhaustion have a significant negative impact on employee performance , deep acting has a significant positive impact on employee performance
Mir Ali Seyed Naghavi; Seyed Mohammad Mirtaghian Roudsari
Volume 9, Issue 27 , October 2014, , Pages 47-92
Abstract
AbstractOrganizational ethics in hospitality industry is the most important challenge are facing to it players in this industry; as a matter of fact, hotels can make Competitive Advantage by use of ethics in their activities for themselves and/or fall in deterioration by avoidance from it. This study ...
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AbstractOrganizational ethics in hospitality industry is the most important challenge are facing to it players in this industry; as a matter of fact, hotels can make Competitive Advantage by use of ethics in their activities for themselves and/or fall in deterioration by avoidance from it. This study investigates the organizational ethics gap in the hotel industry in Persian International Hotels of Mazandaran at summer of 1393. For analysis of organizational ethics gap, two approaches were examined; employees’ attitude to measure oral organization ethics, guests’ attitude to measure existent organization ethics also were evaluated the relationship between demographic characteristics of employees and guests with organizational ethics and the weight dimensions of organizational ethics from the perspective of population of the study. Population of the study include tow group, employees and guests of four and five stars’ hotels in west of Mazandaran. Measuring instruments of research were tow questionnaires for employees and guests with reliability coefficient (0.920) and (0.959). The statistical analysis was done by SPSS 22.0 and lisrel 8.8. Consequences of the study indicate that there is gap between oral organization ethics and existent organization ethics in Persian International Hotels of Mazandaran. Also finding depicted that, there are most differences between oral organization ethics and existent organization ethics is related to considerate dimension and less differences related to Initiative dimension. And other finding suggested in the form of Conclusions and recommendations
abbas ahmadi; abdollah baneshi; rahim mohtaram felani
Abstract
Very little work has been carried out exploring the factors influencing the decision making for hotel activities outsourcing. For this reason the current research, by focusing on TCE, seeks to understand and identify the factors that influence managers’ decision making about hotel activities outsourcing. ...
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Very little work has been carried out exploring the factors influencing the decision making for hotel activities outsourcing. For this reason the current research, by focusing on TCE, seeks to understand and identify the factors that influence managers’ decision making about hotel activities outsourcing. From among the three dimensions involved in TCE, Specific Assets is selected as the focal point of the study. Each of the six types of assets, discussed by Williams, is investigated for its influence on the outsourcing decision making. Therefore, six hypotheses are defined to test the linkage between each type of the specific assets and activities outsourcing. The research method is survey, conducted by questionnaire and semi- structured interviews. Spearman’s bivariate correlation test is performed to explore existence of meaningful relationships among variables. Findings refute two hypotheses and approve four of them. Temporal and physical specific assets are found to have no meaningful relationship with activities outsourcing; and hotels prefer to perform these activities themselves. The other four types of assets may cause hotel managers to outsource their activities.
