Tourism Management Studies

Abstract This study tried to study the strategies for reaching a sustainable settlement
system in the desert of Hasanabad in accordance with tourism potentials of the
mentioned region. The research is developmental-applied based of goal and it is
descriptive-nalytical based of method. The required data were collected by
documentary, survey, Opinion Polling methods and questionnaire. 382 settlers
and 341 tourists were selected as the sample of the society. To test the
hypotheses, Chi Square, and Factor Analysis were used and the planning tourist
development was conducted using SWOT model. The results of this study show
that developing desert tourism and local participation strategy have the most
significant effects on attracting tourists. These have a significant role in the
development of the area of the study.

Abstract Information on characteristics and shopping behavior of tourists play critical role in marketing of tourist shopping destinations. This research aims to study the characteristics of Baneh tourists and its impact on their shopping behaviors. To this end, data was collected using questionnaires from 384 tourists during two high seasons of summer and Nowroz festival. The results show that, the marital status, and origin of the tourist had statistically significant influence on their shopping expenditure, shopping time and frequency of visit to Baneh. The education level of tourists had only significant relationship with methods of payment. Among the personal attributes, only the age had significant influence on several variables including shopping expenditure, Length of stay, accommodation type, method of payment and shopping duration. The shopping purpose had significant relationship with shopping behavior and shopping motivations and source of information had insignificant influence on it.

Abstract Agritourism has become increasingly important in recent years and different
countries have put a lot of efforts to promote it. Experts believe that agritourism
can play an important and constructive role in sustainable agricultural and
rural development as a new strategy. Accordingly, the present study analyzes the
challenges and issues facing agritourism development in the rural areas of
Shahrud city using a qualitative research design and purposive sampling. Data
were collected via holding interviews and meetings with three groups of
stakeholders (farmers, tourists and managers) based on the modified Nominal
Group Technique (NGT) in the summer of 2015. The central question raised at
the meeting was: What are the challenges and issues of agritourism development
in the rural areas of Shahrud city? According to the results, the stakeholders
categorized the challenges and issues facing agritourism development in
Shahrud into six groups: distance from major population resources,
comprehensive national and regional policies, awareness and training,
marketing, customs, and laws

Abstract The aim of current study is to make a comparative investigation of agility
variables in manufacturing sector and hotel services sector and determines the
weights of these variables in order to create the best distinction between the two
sectors in terms of agility. Therefore, in this study the agility variables of
manufacturing firm were extracted from the literature and then was examined in
agile hotels to be determined whether these variables in the agile hotels are
considering as well as the agile manufacturing companies or not. The sample
included active manufacturing companies located in the Toos industrial estate
and three, four and five-star hotels in Mashhad. For collecting data were used
through two questionnaire. Data were collected from Stratified sampling
method. Also the questionnaires collected was analyzed with MANOVA,
independent – samples t test and discriminant analysis. Finally, according to the
results of this study, it was found that there is a significant difference between
the averages vector of agility variables in two groups. The variables that were
causing these differences include continuing education, changing culture,
cooperation, responsiveness, flexibility, speed and competency that theirs
averages in hotels were more than averages in manufacturing companies. Also,
combining the continuous education variable of determination and flexibility
variable with specific coefficient, create the highest distinction between the
hotels and manufacturing firms in terms of agility.

Abstract travel intention is one of the variables that tourism marketing experts interest it
to analyze consumer behavior in tourism. In this article, pull and push factors
that affect travel intention of religious tourism were extracted with Delphi
method firstly and then the model that it was submitted base of experts attitudes
and library studies was tested with smart PLS software. Base of experts
attitudes, the most important push factors are Age, tourist belief to requirement
of destination Pilgrimage, Being religious, the impetus for faith increasing,
Religious travel experience, the impetus for the forgiveness of sins. The most
important pull factors are existence of night life in destination, mentioning
destination name in the Quran and the Hadiths, development of destination
transportation, the fame of destination, development of health services in
destination. Base of results, some pull factors with some push factors, some pull
factors with attitude, attitude with desire and desire with travel intention of
religious tourism have relationship.

Abstract Along with the evolution of the relationship between tourism and economic
growth, other aspects of economic welfare have been more attractive rather than
economic growth. In this study, we will test the causal relationship among
tourism, economic growth, poverty and inequality in Iran by adding tourism to
Triangle of Poverty, Economic Growth and Inequality to answer this question:
"Is tourism development as an important factor of mentioned triangle to achieve
a lower level of poverty?”.We test this relationship by applying the Generalized
Method of Moment techniques and by testing alternative existing theories in the
period of 1350 until 1391. Our empirical findings show that tourism has a
positive effect on Iran’s economic growth and also reduces inequality and
poverty in this country.