Tourism planning
Evaluation and Explanation of the Criteria for Establishing Heritage Villages in World Heritage Sites (Case Study: Historical Complex of Firouzabad County)

Pedram Faehadi; Mohammad Hasan Zaal; Nazanin Tabrizi

Volume 19, Issue 66 , June 2024, Pages 7-40

https://doi.org/10.22054/tms.2024.78321.2920

Abstract
  The study utilized a descriptive-analytical approach, employing documentary studies and field investigations to evaluate the criteria for establishing a cultural heritage village in the global precinct of Firozabad. A researcher-developed questionnaire was administered to 350 individuals from the local ...  Read More

Sociology of tourism
Perception Management Pattern in International Tourism (Case of Study: Iranian Tourists in Türkiye)

Vahid Nasehifar

Volume 19, Issue 66 , June 2024, Pages 35-66

https://doi.org/10.22054/tms.2024.79052.2926

Abstract
  The perception of tourists is a psychological factor that affects tourists’ behavior and business performance. Shaping tourist agencies or managing perceptions is crucial for creating a competitive advantage and developing competitiveness for travel agencies. Various factors have played a role ...  Read More

Tourism planning
Determining Key Factors Effective in Medical Tourism Development (Case Study: Isfahan Metropolis)

Farahnaz Abolhassani; Ali Zangiabadi; Alireza Jabbari

Volume 19, Issue 66 , June 2024, Pages 67-106

https://doi.org/10.22054/tms.2024.77140.2901

Abstract
  As a subgroup of health tourism and industry with high potential, medical tourism plays an essential role in the sustainable development of the health tourism industry as a link between the medical and tourism sectors. The present study attempts to identify effective key drivers by examining and analyzing ...  Read More

Sustainable development of tourism
Designing a coaching model for the development of sustainable tourism in the education system. case study: Guilan province

Davood Gholamrezaei; Narjes Haghparast kenarsari

Volume 19, Issue 66 , June 2024, Pages 107-146

https://doi.org/10.22054/tms.2024.78228.2919

Abstract
  Due to its diverse natural, historical, and cultural resources, Guilan province has good potential for tourism development. In this research, an attempt has been made to design a model to utilize the formal education system’s capacity to defuse cultural basics according to the geographical, climatic, ...  Read More

Identifying the Challenges and limitations of Using the Idea of Newsjacking by Iranian Tourism Businesses

Zeinab Mahmoodi Pachal; Ghasem Zarei; Naser Seifollahi

Volume 19, Issue 66 , June 2024, Pages 147-188

https://doi.org/10.22054/tms.2024.76002.2882

Abstract
  Newsjacking (news surfing) is one of the advertising and public relations techniques in which brands direct the wave of a new trend in their direction. Unfortunately, this strategy is unsuitable for most Iranian businesses, especially tourism. It is unknown or not used. Therefore, the present research ...  Read More

Sustainable development of tourism
Drivers of creative tourism development with an emphasis on the role of urban branding in Kermanshah province

fateme Yari Ghaleh; Nader Naderi; Bijan Rezaee

Volume 19, Issue 66 , June 2024, Pages 188-230

https://doi.org/10.22054/tms.2024.78166.2915

Abstract
  Currently, numerous cities offer a variety of tourist attractions, which contribute to a unique local atmosphere for visitors. These attractions not only expand the range of appealing destinations but also have the potential to boost a city's reputation in the tourism industry, bringing economic benefits, ...  Read More

tourism management
Designing and validating a model of customer delight in the hotel industry: mixed methods research

Mohsen Sohrabi; Ahmad Rahchamani; Rasoul Sanavifard

Volume 19, Issue 66 , June 2024, Pages 231-270

https://doi.org/10.22054/tms.2024.79395.2931

Abstract
  The traditional goal of satisfaction has yet to work to ensure customer loyalty, and moving toward customer delight is essential for hotels. This research aims to design and validate the customer delight model in the hotel industry using mixed-methods research. At first, semi-structured interviews were ...  Read More