Tourism planning
Mohammad Hasan Zaal; Pedram Faehadi; nazanin tabrizi
Abstract
The primary aim of this study is to evaluate the criteria for establishing a cultural heritage village in the Firuzabad World Heritage Site. The research methodology employed is descriptive-analytical, utilizing documentary studies, field surveys, and researcher-designed questionnaires. The tourism community ...
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The primary aim of this study is to evaluate the criteria for establishing a cultural heritage village in the Firuzabad World Heritage Site. The research methodology employed is descriptive-analytical, utilizing documentary studies, field surveys, and researcher-designed questionnaires. The tourism community was chosen as the target population, with a sample size of 350 individuals. Quantitative data processing was conducted using structural equation modeling. Findings reveal satisfactory criteria for the heritage village in the Firuzabad World Heritage Site, yet challenges such as insufficient comprehensive and comparative studies, management issues, and planning are evident. Infrastructure and travel industry necessities play a crucial role as facilitators of the heritage village's functionality but differ from global standards and require investment based on field evidence. Local community support for heritage village-related activities is vital, and educating and raising awareness within this community about the benefits of the tourism industry can ensure practical backing for this project.
Sociology of tourism
Vahid Nasehifar
Abstract
The way of shaping tourist agencies or managing perceptions is very important for creating competitive advantage and developing competitiveness for travel agencies. Various factors have played a role in the formation of tourists' Perceptions, which have been discussed in this article and previous studies, ...
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The way of shaping tourist agencies or managing perceptions is very important for creating competitive advantage and developing competitiveness for travel agencies. Various factors have played a role in the formation of tourists' Perceptions, which have been discussed in this article and previous studies, but a comprehensive Pattern regarding the management of tourists' perceptions has not been presented so far, and the purpose of this research was to extract the Pattern of tourists' perceptions management. In this research, qualitative-qualitative method was used, that is, meta-synthesis method for literature and background analysis, and then open, axial and selective codes were extracted from thematic analysis method with the help of conducted interviews. In the end, the final Pattern has been extracted as a network of themes of antecedents, perception management methods and consequences.
Tourism planning
Ali Zangiabadi; Farahnaz Abolhassani; Alireza Jabbari
Abstract
The present study aims to identify the key drivers effective in medical tourism development inIsfahan metropolis. The applied study employed documentary and survey data collection methodsand analytical and exploratory research methods. The statistical population consisted of 35 expertsin urban tourism ...
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The present study aims to identify the key drivers effective in medical tourism development inIsfahan metropolis. The applied study employed documentary and survey data collection methodsand analytical and exploratory research methods. The statistical population consisted of 35 expertsin urban tourism planning, city managers and researchers in the field of tourism who were selectedvia a snowball sampling technique. Delphi method was used to collect the data of this research, andMicMac software was employed for data analysis. The results of the distribution of variables in thecause-effect (x-y) axis of factors indicate the instability of the system in medical tourismdevelopment in the study area. Finally, according to the high score of direct and indirect effects, 9main factors were identified as key drivers in the future development of medical tourism in themetropolis of Isfahan.
Sustainable development of tourism
Davood Gholamrezaei; Narjes Haghparast kenarsari
Abstract
The purpose of this research is practical. The method of collecting information in the current research was in the form of library and field method through interview and observation. Also, the method of qualitative content analysis was used to check the content of the research. In the current research, ...
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The purpose of this research is practical. The method of collecting information in the current research was in the form of library and field method through interview and observation. Also, the method of qualitative content analysis was used to check the content of the research. In the current research, the community of participants were selected from among experts and people active in the field of tourism and coaching in Gilan province. To select the sample, a purposeful and snowball sampling method was used, which was achieved based on the saturation rule by using 15 interviews, which was continued until the 20th interview for greater certainty. Based on the results of the research, preservation, protection and protection of the environment, social structures, and the preservation of the cultures and customs of the communities are among the main consequences and principles of sustainable tourism. It is also one of its negative points.
Ghasem Zarei; Zeinab Mahmoodi Pachal; Naser Seifollahi
Abstract
The current research, which is practical and was conducted by Thematic analysis method and is among qualitative researches, was conducted with the aim of investigating the challenges and limitations of its use by Iranian tourism businesses. The statistical population was all marketing specialists, content ...
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The current research, which is practical and was conducted by Thematic analysis method and is among qualitative researches, was conducted with the aim of investigating the challenges and limitations of its use by Iranian tourism businesses. The statistical population was all marketing specialists, content production, activists and business owners in the field of tourism; 8 of these experts were selected through theoretical sampling and agreed to participate in the research. The data collection tool was in-depth interviews, the total duration of which varied from 50 to 70 minutes for each person, which were analyzed through open, central, and selective coding, and the research model was presented. Findings in the form of challenges and limitations related to: 1) the nature of newsjacking itself, 2) newsjacking in Iranian tourism, 3) external limitations of tourism businesses, 4) internal limitations of tourism businesses, 5) Challenges related to audience reaction were set.
Sustainable development of tourism
fateme Yari Ghaleh; Nader Naderi; Bijan Rezaee
Abstract
The current research was conducted to identify the drivers of creative tourism development with an emphasis on the role of urban branding in Kermanshah province.The dominant approach of the research was mixed(qualitative-quantitative)in which theme analysis and survey methods were used in the qualitative ...
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The current research was conducted to identify the drivers of creative tourism development with an emphasis on the role of urban branding in Kermanshah province.The dominant approach of the research was mixed(qualitative-quantitative)in which theme analysis and survey methods were used in the qualitative and quantitative parts,respectively.The population studied in the qualitative section comprised of managers and experts of cultural heritage and tourism,municipalities and urban affairs,marketing/tourism activists,university faculty members,and entrepreneurs in Kermanshah province.The purposeful sampling and snowball methods were used by which 22 interviews were conducted with the participants,and theoretical saturation was achieved.In the quantitative part of the research,the statistical population included all the managers active in the field of tourism businesses of Kermanshah province.There were 284 people,of which163 were selected as the samples by using the table of Morgan.Three procedures of open coding,secondary coding, and categories were used in inductive content analysis leading to the identification of153primary codes,17conceptual codes,and5factors.
tourism management
mohsen sohrabi; ahmad rahchamani; Rasoul Sanavifard
Abstract
The traditional goal of satisfaction has not worked to ensure customer loyalty, and moving towards customer delight is essential for hotels. The purpose of this research is to design and validate the customer delight model in hotel industry using the mix methods. At first, semi-structured interviews ...
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The traditional goal of satisfaction has not worked to ensure customer loyalty, and moving towards customer delight is essential for hotels. The purpose of this research is to design and validate the customer delight model in hotel industry using the mix methods. At first, semi-structured interviews were conducted with 30 specialists by using grounded theory and using theoretical and purposive sampling method, three coding steps led to identification of 98 concepts and 25 main categories, which were presented in the form of a paradigm model. The findings of quantitative section showed that the category of perceived value of service is causal factor and the cause of customer delight, and this category will influence the consequences of delight through the optimization of the customer experience management process. Meanwhile, in order to successfully implement delight strategies, it is necessary to pay attention to the availability of cultural platform and obstacles to delight.
