Document Type : Research Paper
Authors
1 Assistant Professor, Department of Management and Economics, Payame Noor University, Tehran, Iran
2 Ph.D. Student in Public Administration Department of Management and Economics, Payame Noor University, Tehran, Iran
Abstract
The purpose of this research is practical. The method of collecting information in the current research was in the form of library and field method through interview and observation. Also, the method of qualitative content analysis was used to check the content of the research. In the current research, the community of participants were selected from among experts and people active in the field of tourism and coaching in Gilan province. To select the sample, a purposeful and snowball sampling method was used, which was achieved based on the saturation rule by using 15 interviews, which was continued until the 20th interview for greater certainty. Based on the results of the research, preservation, protection and protection of the environment, social structures, and the preservation of the cultures and customs of the communities are among the main consequences and principles of sustainable tourism. It is also one of its negative points.
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