Identification of Factors on Food Tourism Goals and Their Role in Tourists’ Loyalty to Rural Places

Sojasi, Hamdollah; Alizadeh Dowlatabadi, Lida; Hosseini Kahnooj, Seyed Reza

doi:10.22054/tms.2026.84607.3042

Identification of Factors on Food Tourism Goals and Their Role in Tourists’ Loyalty to Rural Places

Document Type : Research Paper

Authors

hamdollah sojasi ¹

lida alizadeh Dowlatabadi ²

seyed reza hosseini Kahnooj ²

¹ Geography and Rural Planning, Ferdowsi University, Mashhad,Mashrad, Iran

² Rural Planning Department, Ferdowsi University of Mashhad, Mashhad, Iran

https://doi.org/10.22054/tms.2026.84607.3042

Abstract

The present research method is descriptive-analytical and applied, and its statistical population consists of tourists to food destinations in the countryside of Mashhad. The factor analysis technique was used to extract and rank the factors, and the flow chart was used to identify the cause-and-effect relationship and dynamic flow-analysis between the factors obtained from the factor analysis. The results of the factor analysis showed that the existence of the health factor and the hygiene of the tourist destination environments with an eigenvalue of 0.412 and a rate of 12.88% of the variance were identified as the most important factors affecting the development of food tourism destinations. In connection with the identification of cause-and-effect relationships, three loops were identified, and by combining the obtained loops as dynamic hypotheses, the general structure of the flow pattern was presented quantitatively.

Keywords

Development

rural tourism

tourism food

system dynamics

Subjects

tourism management

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