Rural Creative Tourism Capacities Based on Seven Areas of Creativity in Tourism Target Villages of Khorasan Razavi Province

Faal Jalali, Amin; Ghasemi, Maryam; Noghani Dokht Bahmani, Mohsen

doi:10.22054/tms.2025.87095.3093

Rural Creative Tourism Capacities Based on Seven Areas of Creativity in Tourism Target Villages of Khorasan Razavi Province

Document Type : Research Paper

Authors

Amin Faal Jalali ¹

maryam ghasemi ²

Mohsen Noghani Dokht Bahmani ³

¹ PhD student in Geography and Rural Planning, Faculty of Literature and Humanities, Ferdowsi University of Mashhad, Mashhad, Iran

² Assistant Professor, Department of Geography, Faculty of Literature and Humanities, Ferdowsi University of Mashhad, Mashhad, Iran

³ Professor, Department of Social Sciences, Faculty of Literature and Humanities, Ferdowsi University of Mashhad, Mashhad, Iran

https://doi.org/10.22054/tms.2025.87095.3093

Abstract

Cultural differences in rural areas have bestowed a unique identity on each region, transforming villages into valuable hubs for developing creative tourism. This study examines the creative tourism potential based on the seven UNESCO creativity domains in target tourism villages. The research employs a descriptive method grounded in field studies. A total of 190 experts and tourism business owners from 16 target villages in Razavi Khorasan Province participated in completing the research instrument. Results indicate that Kriz excels in handicrafts, Bojhan in gastronomy, Mazinan in music and literature/art, Zafaraniyeh in media and photography, and Riab in design, each showing high potential. Overall, Mazinan ranks first across all creative activities assessed. Among the creativity domains, gastronomy/food emerges as the most attractive compared to others.

Keywords

Creative Tourism

Tourism Villages

Seven Domains of Creativity

Razavi Khorasan Province

Subjects