Document Type : Research Paper
Author
Assistant Professor of Business Administration, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
Abstract
this study aims to explore the resilience of eco lodge. The research population consisted of the primary owners of eco lodge in Guilan province. Twelve of these owners were selected using a non-probability sampling method based on a snowball technique. The study employed a qualitative approach and was data-driven. After validating the research, the results indicated that the main foundations of resilience in ecotourism can be categorized into seven dimensions: individual, capital, relationships, learning, strategic, environmental, and cultural. The factors influencing this phenomenon were identified from two perspectives: the business owners and the phenomenon itself. Following the identification of contextual and moderating factors, the main strategies related to resilience were presented in six categories: product, process, advertising, people, place, and positioning. The findings of this study can serve as Basic principles for the growth and sustainability of eco lodge within the Iranian business environment
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