Tourism Management Studies

Perception Management Pattern in International Tourism (Case of Study: Iranian Tourists in Türkiye)

Document Type : Research Paper

Author

Vahid Nasehifar

Associate Professor, Department of Business Administration, Faculty of Management and Accounting,, Allameh Tabatabai University, Tehran, Iran

https://doi.org/10.22054/tms.2024.79052.2926
Abstract
The perception of tourists is a psychological factor that affects tourists’ behavior and business performance. Shaping tourist agencies or managing perceptions is crucial for creating a competitive advantage and developing competitiveness for travel agencies. Various factors have played a role in the formation of tourists’ perceptions, which have been discussed in this article and previous studies. However, a comprehensive pattern regarding the management of tourists’ perceptions has yet to be presented so far, and the purpose of this research was to extract the pattern of tourists’ perceptions management. In this research, the qualitative-qualitative method was used, that is, a meta-synthesis method for literature and background analysis, and then open, axial, and selective codes were extracted from the thematic analysis method with the help of conducted interviews. In order to validate and check reliability, inter-coder reliability was used, and the community and sample for interviews included experts and managers of travel agencies. Finally, the final pattern has been extracted as a network of themes of antecedents, perception management methods, and consequences.

Keywords

"Consumer Perception
Perception Management
International Tourism"
Subjects
  1. Aboagye, S. Adjei Kwakwa, P. (2023). The role of international tourism, trade openness, and renewable energy in the financial development of selected African countries. Journal of Research in Globalization,7, 1- 12.

 https://doi.org/10.1016/j.resglo.2023.100170.

  1. Affrifah, N. Uebersax, M.A. Amin, S. (2022). Nutritional significance, value-added applications, and consumer perceptions of food legumes: A review. Legume Science Journal,5(3), 2-16. https://doi.org/10.1002/leg3.192.
  2. Braun, V. Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research In Psychology, 3(2), 77-101. DOI:1191/1478088706qp063oa.
  3. Bremser, K. Abraham, V. (2022). Exploring the influence of tourist ethnocentrism and risk perception on the hospitality and tourism industry. EuroMed Journal of Business, 1-21. DOI: 10.1108/EMJB-09-2021-0137.
  4. Camilleri, M.A. Cricelli, L. Mauriello, R. Strazzullo, S. (2023). Consumer Perceptions of Sustainable Products: A Systematic Literature Review. Sustainability Journal,15(11), 1-18.

 https://doi.org/10.3390/su15118923.

  1. Elsbach, k.D, (2003). Organizational Perception Management. Research in Organizational Behavior, 25, 297-332.

 https://doi.org/10.1016/S0191-3085(03)25007-3.

  1. Foroudi, P. Marvi, R. Cuomo, M.T. Bagozzi, R. Dennis, C. Jannelli, R. (2023). Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent Effects. British Journal of Management,24(3), 1157–1183. https://doi.org/1111/1467-8551.12637.
  2. Fuchs, K. Prideaux, B.  Konar, R. (2024). An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand. Journal of Vacation Marketing, 1-15. DOI: 11.1177/13567667231225475.
  3. Gonzalez-Rodríguez, M.R. Diaz-Fernandez, M.C. Pulido-Pavon, N. (2023). Tourist destination competitiveness: An international approach through the travel and tourism competitiveness index. Tourism Management Perspectives,47, 1-13. https://doi.org/10.1016/j.tmp.2023.101127.
  4. Liu, J. Chriki, S. Kombolo, M. Santinello,M. Pflanzer, S.B. Hocquette, B. Ellies-Oury, M.P. Hocquette, J.F. (2023). Consumer perception of the challenges facing livestock production and meat consumption. Meat Science Journal,200, 1-11. https://doi.org/10.1016/j.meatsci.2023.109144.
  5. McKercher, B. Mak, B. (2019). The impact of distance on international tourism demand. Tourism Management Perspectives,31, 340-347.https://doi.org/10.1016/j.tmp.2019.07.004.
  6. Nematpoura, M. Khodadadib, M. Makianc, S. Ghaffari, M. (2024). Developing a Competitive and Sustainable Model for the Future of a Destination: Iran’s Tourism Competitiveness. International Journal of Hospitality & Tourism Administration,25(12), 92-124. https://doi.org/10.1080/15256480.2022.2081279.
  7. Rahman, S. Viet, B.N. (2022). Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing. Business Strategy and the Environment Journal. 2420-433.  https://doi.org/10.1002/bse.3256.
  8. Ramirez, E. Moreno, G. Hadjimarcou, J. (2024). Greening the bottom line: A new scale to discern consumer perceptions of a firm’s green orientation. Journal of Consumer Marketing,41(14), 49-60.
  9. Ramírez-García, C.R. Jer´onimo, M.A.R. de Perea, J.G.A. Elorza, M.L.V. (2024). Risk sources and the effectiveness of the control system in the franchisor’s risk perception management. Industrial Marketing Management Journal,117(4), 202-219. https://doi.org/10.1016/j.indmarman.2023.12.024.
  10. Rojas-Mendez, J.I. Davies, G. (2023). Promoting Country Image and Tourism in New or Underdeveloped Markets. Journal of Travel Research, 63(3), 755-768. DOI:10.1177/00472875231164967.
  11. Ruf, J. Menrad, K. Klein, A.E. (2024). Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in Germany. Bioeconomy Journal,4(3), 1-10. https://doi.org/10.1016/j.bioeco.2024.100063.
  12. Sharif, S. Rehman, S.U. Ahmad, Z. Albadry, O.M. Zeeshan, M. (2024). Consumer quality management for beverage food products: analyzing consumer’ perceptions toward repurchase intention. The TQM Journal,36(2), 431-459. DOI 10.1108/TQM-01-2022-0012.
  13. Shieh, C.H. Ling,I.L. Liu,Y.F. (2024). The role of privacy-related factors in consumer perceptions of smart advertising. Journal of Service Theory and Practice,34(2), 216-241. DOI 10.1108/JSTP-11-2022-0252.
  14. Vyas, A.M. Kushwaha, G.S. (2024). From clicks to cravings: exploring consumer perceptions of online fast-food purchasing. British Food Journal, 1-27. DOI 10.1108/BFJ-07-2023-0656.
  15. Braun, V. and Clarke, V. (2006). Using thematic analysis in psychology, Qualitative Research in Psychology, 3(2), 77-101. DOI:10.1191/1478088706qp063oa.
  16. Aminian, Nasser, Hasani, Ali (2015). Factors affecting urban brand and their prioritization from the point of view of international tourists (case study: Milad Tower, Tehran). Scientific-research quarterly of economics and urban management, 4(14), 115-136. DOI: 20.1001.1.23452870.1395.4.14.8.1. [in Persian]
  17. Dehdashti, Z., Nasehifar, V., Ghaderi, E., & Shoaran, A. (2022). The Model of Customer Co-Creation Experience in Peer-to-Peer Hospitality Industry: Meta-Synthetic Approach. Tourism Management Studies, 17(59), 9 - 38. DOI: 10.22054/tms.2022.68761.2734. [in Persian]
  18. Rahimi Aghdam, Samad, Faryabi, Mohammad, HaqVardizadeh, Abolfazl (2018). Communication skills of international tour guides. Journal of International Business Management, 2(3), 163-183. DOI: 10.22034/JIBA.2019.9580. [in Persian]
Tourism Management Studies
Volume 19, Issue 66
Spring 2024
Pages 35-66

Main Page

Editorial Boards

Submit Manuscript

Article Processing Charges

Contact Us