Productivity changes in hoteling industry in Iran (as a Case Istegblal Hotel)

نوع مقاله: مقاله پژوهشی

نویسنده

هیئت علمی دانشگاه علامه طباطبایی


عنوان مقاله [English]

Productivity changes in hoteling industry in Iran (as a Case Istegblal Hotel)

نویسنده [English]

  • mohammadreza farzin
چکیده [English]

Producivity is the standard by which human power in using resources to achieve their desired goal, is determined. In recent years this standard has seen an upmost attention in calculating technologies in industrial and service productivity industries. Value added methodology is a comprehensive way of measuring producing of all producing factors in a particular unit. In this case study we have interested recent changes in the hoteling industry in Iran, along with our investigation we have selected Esteghlal hotel. A 5 star hotel located in Tehran-as our case study. We have analyzed the productivity of this hotel in the period of 4 years (1996-2000). Results has shown that the foreign rate of occupation of hotel rooms-has increased in this hotel. Which in turn has resulted in an increase in hotel revenue. But still we have not seen any creativity and change in other parts of the hotel such as food and beverage.