Document Type : Research Paper
Authors
1 PhD Candidate of Marketing, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
2 Assistant Professor, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
3 MA Sudent in Marketing, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
Abstract
The study sought to investigate and examine the antecedents and consequences of satisfaction of elderly tourists trip experience. The statistical population is all tourists who travel to Isfahan and have a minimum age of 60 years. With cluster sampling and available 346 Structured questionnaire based on literature was administered to the target statistical sample. To analyze the data and to test the research hypotheses, structural equation modeling using Smart PLS software is used. The results indicate that of antecedents affecting the satisfaction of elderly tourists trip experience, Novelty, Involvement and local culture rejected and perceived value accepted. In examining the consequences of satisfaction of elderly trip experience, all assumptions, including quality of life, Leisure life satisfaction and future behaviors are accepted.
Keywords
منابع
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