Identifying and Prioritizing Effective Characteristics on Performance of Incoming Tour Guides from the Perspective of Foreign Tourists  Case Study: Incoming Cultural Tour Guides in Tehran

Karobi, Mehdi; Amiri, Zeinab

doi:10.22054/tms.2018.8052.1201

Document Type : Research Paper

Authors

https://doi.org/10.22054/tms.2018.8052.1201

Abstract

Incoming tour guides’ performance as cultural representatives and line workers is very important in cross-cultural interactions. The purpose of this research is to identify and Prioritize effective characteristics on performance of incoming tour guides from the perspective of foreign tourists. This is an applied research and in terms of the data collection method, it is descriptive-survey. The statistical population of this study included all foreign tourists on guided tours in the period of April to July 2015 in Tehran. A sample of 385 people was obtained using Cochran's formula. Of these, 328 tourists responded to the questionnaire. For data analysis, Friedman test, confirmatory factor analysis, SPSS, and LISREL software have been used. The results show from the foreign tourists’ perspective, priorities of professional and specialized characteristics is higher than individual characteristics and behaviors on the performance of incoming tour guides.

Keywords

References

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Tourism Management Studies

Identifying and Prioritizing Effective Characteristics on Performance of Incoming Tour Guides from the Perspective of Foreign Tourists Case Study: Incoming Cultural Tour Guides in Tehran

References

References

Volume 13, Issue 41
June 2018
Pages 41-55

Identifying and Prioritizing Effective Characteristics on Performance of Incoming Tour Guides from the Perspective of Foreign Tourists Case Study: Incoming Cultural Tour Guides in Tehran

References

References

Volume 13, Issue 41June 2018Pages 41-55

Volume 13, Issue 41
June 2018
Pages 41-55