Document Type : Research Paper
Author
Abstract
Evaluation of different parts of tourism will cause the optimized resource
allocation of development plans and strategies, thereupon evaluating these parts
has become essential in various destinations. Rural tourism consider as one of
the main forces of developing and welfare of rural economies. In such term,
rural tourism supply chain evaluation is regarded as one of the major strategies
for developing the rural area. Tourism supply chain evaluation states that how a
tourism product is manufactured and when and how will perform in tourists and
which outcome it will cause. Despite the undeniable importance of this issue,
there has not been any study devoted to tourism supply chain and investigating
its performance. This study will evaluate rural tourism supply chain with Data
Envelopment Analysis (DEA) in Mesr village, Iran, in 2015 and will offer
solutions in way of improvement and enrichment of its performance. The results
indicate that five factors of transportation, visitor information, accommodation,
infrastructures and attractions function properly and catering services,
Entertainment and shopping facilities have inappropriate functions in Mesr
tourism supply chain.
Keywords
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