Document Type : Research Paper
Authors
Abstract
Nowadays, the natural sources as a main ecotourism assets confront with
various challenges. Thus, evaluation of eco-tourist regions and bio ecology
functions in the course of decisions – making and economic policies is
accounted as a most important branches of development and planning of tourism
industry. The recreational region of Rudbar Qasran is one of the ecotourism
attractions of Shemiranat division located on Tehran and is accounted as one of
tourism destinations. Thus, to study it’s ecotourism value could be effective in
predication of demands and provision of defects as well as in development of
tourism.The research method is descriptive and the aim of the present research
is to estimate ecotourism value of Rudbar Qasran via conditional valuation.
Through Logit model and binary choice the effect of factors which affecting
willingness of tourists to spend to visit touristic attractions of the region. The
questionnaire The average willingness to pay by the tourists is about 7100 Rials
for any household for use of tourism services of Rudbar Qasran and with regard
to this level, the average recreational value of services and facilities of given
region is estimated to 3550 million Rials. Thus, concerning to high value of
given region, should be paid more attention to development of tourism and
promotion of visitor’s accommodations by planners.
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