Document Type : Research Paper
Authors
1 Associate Professor, Payame Noor University, Department of Business Management, Tehran, Iran
2 Ph.D, Department of Management, Faculty of Social Sciences and Economics, Alzahra University, Tehran, Iran
Abstract
This research was conducted with the aim of identifying the effective factors in the digital tourism industry based on Jung's archetypes using qualitative and quantitative methods. In the first step, a systematic review of previous literature was conducted using the bibliometric method using VOSviewer software and the R programming language. In this step, four clusters were identified. Cluster 1: Mental engagement, authenticity, and customer experience in the era of digital tourism, Cluster 2: Destination image and tourism experience on visitor loyalty, and Cluster 3: Virtual reality, augmented reality, and metaverse in tourism experience. The results of the analyses showed that the variables of symbolic codes and multisensory experience of the digital brand had the highest level of influence, capacity for influence, and centrality index. In contrast, the variables of tourist involvement and destination loyalty showed the lowest level of influence, capacity for influence, and centrality index.
Keywords
Main Subjects
)