Identifying Emerging Types, Trends, Concepts, and New Classifications of Tourism with a Market Development Approach for Iran's Tourism Industry

Bashokouh Ajirlou, Mohammad; Masoumi Jenagard, Issa

doi:10.22054/tms.2025.89508.3128

Identifying Emerging Types, Trends, Concepts, and New Classifications of Tourism with a Market Development Approach for Iran's Tourism Industry

Articles in Press

Document Type : Research Paper

Authors

Mohammad Bashokouh Ajirlou ¹

issa Masoumi jenagard ²

¹ , Professor, Department of Business Administration, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran

² Department of Business Management, Faculty of Social Sciences, University of mohaghegh ardabili, Ardabil,iran

https://doi.org/10.22054/tms.2025.89508.3128

Abstract

This study aims to identify emerging tourism types, key trends, and novel concepts related to the development of Iran's tourism market, particularly after the pandemic. The research adopts a qualitative, interpretive-inductive approach based on a systematic literature review covering the period from 2014 to 2025. Keyword searches were conducted in reputable databases such as Scopus and Web of Science, complemented by AI-based semantic searches. Out of 11,032 articles, after screening, 53 articles were selected using the SPAR-4-SLR scientific framework and coded thematically. Findings revealed that emerging tourism types include sustainable and environmental tourism, digital-smart tourism, health and medical tourism, cultural-religious tourism, experiential tourism, niche and thematic tourism, innovative community-based tourism, and geo-tourism. Important trends identified include digitalization, increased attention to health, domestic tourism, bleisure tourism, slow tourism, spiritual tourism, and co-creation. Accordingly, the development of Iran’s tourism market requires acceptance and adaptation to these emerging types and trends.

Keywords

Emerging Types

New Trends

Systematic Review

Tourism Market

Subjects