Document Type : Research Paper

Authors

• Fatemeh Mohammadi ¹
• Hamid reza Yazdani ²
• Mona Jamipoor ³
• morteza soltani ⁴

¹ Assistant Professor, Management Dept., Faculty of Economic and Administrative Sciences, Qom University

² Associate Professor, Leadership and Human Capital Dept., Faculty of Public Administration and Organizational Sciences, Tehran University

³ Associate Professor, Management Dept. Faculty of Management and Accounting, Hazrat Masoumeh University, Qom

⁴ Associate Professor, Management Dept., Faculty of Management and Accounting, Farabi collage, Tehran University, Qom

Abstract

The aim of this identifying the key dimensions of the co-creation implementation process in the hotel industry and using the meta-synthesis qualitative method and focus group. In the first part, 1500 articles were downloaded from the databases of Emerald, Science Direct, ProQuest, Scopus, Web of Science, Sage, Springer, Wiley and Google Scholar in the period from 2004 to 2022, and finally 87 articles entered the final analysis. In the first part, after extracting the codes, In the second part, a focus group was formed to localize executive activities necessary for co-creation in the hotel industry with experts in this field. Finally, co-creation implementation activities in the form of categories of strategic activities including strategic analysis and co-creation strategy formulation, operational activities including co-creation support operations and main operations and evaluation and development activities, including control and continuous improvement, It was shown in a step-by-step framework.

Keywords

• co-creation
• strategic activities
• main and support activities
• evaluation and development activities
• hoteling

Main Subjects

• tourism management