Tourism Management Studies

The influence of architectural features of ecolodge on ecotourists' satisfaction and destination loyalty (Case study: North Khorasan province, Iran)

Document Type : Research Paper

Authors

Nastaran Nasiri 1
Reza Moradpour 2

1 Master of Architecture, Faculty of Arts, Bojnourd University, Bojnourd, Iran

2 ,Assistant Professor, Department of Architecture, Faculty of Art, University of Bojnord, Bojnord, Iran

https://doi.org/10.22054/tms.2024.80597.2951
Abstract
As a key component of ecotourism, ecolodges play a crucial role in achieving its objectives. This research aims to investigate the impact of the architecture of ecolodges on tourists' satisfaction and loyalty in North Khorasan province. Employing a survey and correlation strategy with a quantitative approach, this study examines a population of ecotourists in North Khorasan, with a sample size of 128. The findings reveal that the median values for all variables were significantly lower than the expected median, highlighting a gap between tourists' experiences and their expectations. Furthermore, all architectural elements and features of the accommodations, except one variable, showed a significant positive relationship with satisfaction, desire to return, and desire to recommend the accommodations to others. Women reported significantly lower average scores for some variables compared to men. Moreover, the average scores varied significantly across different education levels and travel types.

Keywords

Ecotourism Accommodation
Ecolodge Architecture
Tourists' Satisfaction
Tourists' Loyalty
North Khorasan
Subjects
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Tourism Management Studies
Volume 19, Issue 68
Winter 2025
Pages 363-410

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